On this episode, Tatjana Lucia is joined by Lara – a creative entrepreneur, branding expert, and founder of Studio OAX. Lara’s work helps businesses craft meaningful and visually compelling brand experiences. After years in corporate marketing and design, she took a bold leap in 2022, seeking deeper creative fulfilment. A transformative trip to Oaxaca, Mexico, became the catalyst for Studio OAX—a space where Lara blends strategy and artistic expression to build brands with depth, emotion, and purpose.

In this episode, you’ll hear about:

• A little more about Lara and her mission in the world
• The power of taking bold leaps in career and creativity
• How creativity can be a tool to overcome perfectionism, fear and self comparison
• How a journey to Oaxaca reshaped her vision and approach to branding
• The importance of aligning brand identity with authenticity and values
• Navigating fear, self-doubt, and external pressures as a creative entrepreneur
• Finding balance between artistic passion and business realities