Guest hosts theatre students Alayna & Zoe Majoring in theatre: Anticipation, connection and the breath before the curtain rises What does the moment right before a show begins feel like? In this episode of Seeing Senses, Sarah hands the mic to two guest hosts: University of Georgia theatre majors Alayna Young and Zoe Davidson. Together, they explore the charged, sensory-rich seconds before a performance starts, both from backstage in the wings and from the velvet seats of the audience. ...

Seeing sound and hearing fonts with LJ Rich Mixing senses: Synaesthesia, AI and the unexpected music of fonts Do you hear fonts? Can you taste music? In this episode of Seeing Senses, BBC technology presenter and world renowned AI music artist LJ Rich joins Sarah for a joyfully curious journey through sound, senses and unexpected connections. From AI for good to the serendipity of symphonies created by mass transit. LJ talks about synaesthesia, sensory pattern recognition and how this ...

Seeing flavour: Sight, filet-o-jellyfish & the art of multisensory dining Immersive gastronomy with Chef Jozef Youssef When is a jellyfish not just a jellyfish? And why might black jellies trick your brain, and your palate? In this Seeing Senses episode, Chef Jozef Youssef of Kitchen Theory joins host Sarah to explore the strange, compelling world of multisensory gastronomy. From controversial dishes designed to provoke emotional responses to the subtle influence of cutlery on taste, this...

Exhibition curation with Wellcome Collection’s Janice Li Designing beyond sight: Curation, memory and multi-sensory engagement “Having something to touch really brings you to the landscape.” Janice Li What does yellow feel like? How can data become music? And what happens when a beautiful installation evokes a bad memory? In this episode of Seeing Senses, curator Janice Li joins Sarah for a conversation about designing exhibitions that engage the whole body. They explore how materials, textur...

Sonic branding to sonic seasoning, the art and science of sound. “Sound doesn’t happen in a vacuum. Literally, that’s true. But as we think about sound in the context of a brand, how does that connect…?” What can you learn from a sonic strategist? How can this inspire what you do? Can sound affect what you taste or where you look? Audio alchemist Steve Keller joins Sarah to talk about the relationship between sound and other senses, particularly in the context of branding and emotional ...

Why is making a fragrance like composing music? “I hear smells as sounds. Mint’s really pointy, whereas oakmoss is more like 🎶…” What can you learn from a perfumer? How can this inspire what you do? Artisan perfumer Sarah McCartney takes us through the connections between scent, perception, and creativity. She talks about working with the Courtauld Gallery London, the queen of modern burlesque Tempest Rose and Chocolat author Joanne Harris. Discover how shutting your eyes can enha...

Designing for laughs with Rob Alderson Designing for laughs: Timing, tension and what design doesn’t say “There aren’t many creative practices where that’s so short: that connection and that sort of intensity between the audience and the artist.” Rob Alderson What do graphic design and stand-up comedy have in common? In this episode of Seeing Senses, writer, editor, and occasional comedian Rob Alderson joins Sarah to explore how both design and humour tap into fast, emotional reactions, often...

How sight changes flavour, and why the brain believes what it sees. What can you learn from an experimental psychologist? How can this inspire what you do? “None of us believe that our senses affect us as much as, in fact, the evidence shows that they do.” Can changing a drink’s colour change its flavour? Professor Charles Spence reveals how visual cues shape what we taste, and how even wine experts can be fooled by their eyes. From pink yoghurts tasting sweeter to salty ‘strawberry’ i...

What can you learn by going behind the scenes in an experimental psychology lab, a perfume maker’s studio, a stand-up comedy show or an immersive chef’s table supper club? This is the countdown to the launch of a brand new podcast Seeing Senses with Sarah Hyndman Where there’s more than meets the eye Launching on Thursday 22nd May Subscribe to the Seeing Senses podcast at https://seeingsenses.substack.com/ for updates and extras. The podcast is for creators, small businesses and the cur...

Seeing Senses podcast Where there’s more than meets the eye What if your senses were the secret to creating unforgettable stories? I’m Sarah Hyndman, and this is Seeing Senses — a podcast that uncovers the magic and science behind what makes us feel, starting at first sight. From the colour of sound to shapes that taste sweet. I’ll take you behind the scenes with perfumers, scientists, writers, chefs, artists, musicians, makers, designers and athletes, to reveal how they connect what we see t...