TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
In this video, Jordan West breaks down the 5 most common questions brands ask before Black Friday and Cyber Monday — from TikTok Shop to Meta ads, creator marketing, and budgeting. He also shares the 10-point checklist his team uses with clients to make sure everything’s ready before BFCM hits.
If you’re running ads or selling through TikTok Shop this season, this conversation will help you plan better, spend smarter, and avoid last-minute mistakes.
Discover how to:Allocate your budget between TikTok and MetaBuild a creator strategy that drives real GMVFix listing mistakes that spike your CPMsAvoid the #1 error that tanks BFCM salesPrepare your store with a proven 10-step checklistIf you sell on TikTok Shop or run e-commerce ads, this is your ultimate BFCM prep guide.
📋 Get the full checklist — message Jordan on LinkedIn or X
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about🚨 The #1 Mistake Killing BFCM Sales 🚨
Black Friday & Cyber Monday (BFCM) are the biggest e-commerce opportunities of the year, but most brands are making one costly mistake that destroys their sales potential. In this video, Jordan West breaks down the top mistake killing TikTok Shop and e-commerce sales during BFCM—and exactly how to avoid it.
You’ll learn:✅ How to prep your TikTok Shop listings for maximum conversions✅ The role of creator partnerships in boosting GMV✅ Why contribution margin matters more than percentages✅ Pricing and bundling strategies that actually work✅ The overlooked financial planning step that saves brands from failure
Whether you’re an e-commerce brand, marketer, or agency gearing up for Black Friday Cyber Monday, this video will give you the exact insights you need to protect your margins and maximize profitability.
👉 Watch until the end for a proven checklist to ensure your BFCM success!
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Unlock the power of gated launches in 2025. In this video, Jordan West reveals how to use exclusivity, scarcity, and VIP access to create unstoppable momentum for your brand. Learn the psychology behind gated launches, the step-by-step execution process, and the common mistakes most e-commerce brands make.
Whether you’re building an e-commerce store or scaling an existing brand, this secret launch strategy shows you how to boost customer engagement, drive massive sales, and build hype with FOMO-driven marketing.
🔑 What you’ll learn in this video:How gated launches work and why they outperform traditional marketingThe psychology of exclusivity, scarcity, and micro-commitmentsPreparing assets, timeline, and community for a successful launchHow VIP access & containers build loyal brand advocatesLaunch day execution and live engagement best practicesMistakes to avoid when running a gated launch
🚀 Take your brand growth to the next level with this proven gated launch framework.
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Unlock the power of TikTok Shop as your ultimate top-of-funnel engine. In this video, Jordan West reveals the proven system his agency uses to turn TikTok Shop into a content machine that fuels Meta ads, Amazon, DTC, and retail growth.
Learn how to harvest winning creator content, whitelist it, scale it, and syndicate it everywhere—so you never run out of high-performing ads again.
Whether you’re running a DTC brand or managing enterprise-level campaigns, this strategy will help you stop guessing which ads will work and start scaling with precision.
🔑 What you’ll learn in this video:
Why TikTok Shop is the Pareto of the Pareto principle for finding winning creatives
How to seed creators at scale and identify your top 4 unicorn videos
A step-by-step system to whitelist and port content from TikTok Shop to Meta
How to use spark codes, Reacher, and Refunnel for seamless execution
The syndication strategy to spread top content across DTC, Amazon, YouTube Shorts, email, and retail
How to measure the “halo effect” to make smarter budget decisions
Common mistakes brands make with TikTok Shop—and how to avoid them
🚀 Take your content strategy to the next level by turning TikTok Shop into the growth engine for every channel.
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutWorking with high GMV creators can make or break your TikTok Shop success—but most brands are doing it wrong. In this episode, I break down the biggest mistakes brands make when approaching top creators and how to avoid them. From weak outreach strategies to low commissions and poor communication, I’ll share exactly what turns creators off—and what gets them excited to work with your brand.I’m Jordan West—former BC Ambulance paramedic turned entrepreneur. I’ve built 8 brands, 2 agencies, a software company, and a restaurant. Today, I help eCommerce brands unlock social commerce growth through TikTok Shop, YouTube Shopping, and beyond.In this episode of eCommerce Entrepreneurs with Jordan West, you’ll learn:✅ The #1 mistake brands make when pitching high GMV creators✅ Why commission structure matters more than you think✅ How to build long-term creator partnerships that actually drive sales✅ The quick win brands can implement today to get creators saying “yes”👉 Like, Comment, and Subscribe for more strategies that help brands grow smarter.
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Working with high GMV creators is the ultimate cheat code for TikTok Shop brands. But how do you find them, stand out in their crowded inbox, and build long-term partnerships that actually drive sales?
In this episode, I sit down with Anna Casey Turner—ex-insurance broker turned high GMV creator and Social Commerce Club partner—to break it all down. Anna Casey consistently drives six figures in GMV per month and coaches other creators on how to do the same. Together, we unpack what really makes creators say “yes” to brands, and what instantly turns them off.
I’m Jordan West—former BC Ambulance paramedic turned entrepreneur. I’ve built 8 brands, 2 agencies, a software company, and a restaurant. Today, I help eCommerce brands unlock social commerce growth through TikTok Shop, YouTube Shopping, and beyond.
In this episode of eCommerce Entrepreneurs with Jordan West, you’ll learn:
✅ What defines a true high GMV creator (and why most brands get this wrong)
✅ How to stand out in a creator’s crowded inbox with the right outreach strategy
✅ Why free shipping can make or break your TikTok Shop performance
✅ The commission sweet spot that gets top creators posting again and again
✅ How to work with creators to generate 5+ videos per sample
If you’re serious about scaling on TikTok Shop, this episode will save you months of trial and error.
👉 Like, Comment, and Subscribe for more strategies that help brands grow smarter.
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Tired of guessing which TikTok creators actually drive sales? In this video, Jordan West reveals the exact spy tool he uses to pull competitor shops, extract winning creators, and build outreach lists that generate real GMV.
Jordan is the CEO of Social Commerce Club, one of North America’s top TikTok Shop agencies. After running multiple 7-figure brands, he knows the difference between vanity metrics and actual sales data. Today, he’s showing you the only tool he trusts to find creators who move product.
👉 In this episode:
How to instantly track your competitor’s TikTok Shop performance
The fastest way to uncover their top-selling creators & videos
Why most tools give you bad data (and the one that doesn’t)
The “80/20 of the 80/20” formula to shortcut success
A step-by-step walkthrough of building your outreach list
If you’re serious about scaling on TikTok Shop, hit that like button, drop your questions in the comments, and subscribe for weekly growth strategies.
📞 Work with Social Commerce Club: https://socialcommerceclub.com
📲 Connect with Jordan:
Instagram: @socialcommerceclubagency
Twitter/X: https://x.com/jordantwestecom
TikTok: @socialcommerceclub
LinkedIn: linkedin.com/in/jordan-west-marketer
Let’s stop guessing and start scaling with real data. 🚀
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutIn this episode, Jordan West interviews Jay Myers, co-founder of Bold Commerce, about the biggest shift in e-commerce: TikTok Shop. Jay explains why it’s the most important change in the last 10 years and how creators and brands can finally build true win-win partnerships.From scaling DTC brands to building sustainable subscription models, this conversation reveals what it really takes to grow a business in today’s fast-changing digital world.If you’ve ever asked yourself “How hard can it be?” to scale a brand, this episode has the answers.
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Ever wonder what really happens behind the scenes before a podcast gets rolling? 🎙️ In this clip, I sat down with Caleb Alvarez (who literally engineers virality), but before we could even start, Riverside decided to make things interesting… 👀
From missing video feeds to restarting the recording, this is the raw, unfiltered chaos of podcasting. If you’ve ever struggled with tech during a live call, you’ll relate.
👉 Stick around for more real conversations on building brands, creating viral content, and the actual messy reality behind the polished episodes.
How do brands actually find (and win) high-GMV creators on TikTok Shop? In this live workshop, Jordan sits down with Bora from Reacher to demo an AI-powered search workflow, smart filters that actually matter, and outreach that cuts through crowded inboxes.
We also stack FastMoss on top to reverse-engineer competitor partnerships and spot the tiny % of creators driving the majority of sales.
You’ll learn:
The GMV tiers to target for cold-start brands (why 50–1K GMV is the sweet spot) and when to mix in ultra-high GMV creators
The exact filters (category, GMV, post rate, email on file) that shrink 2.2M creators to a laser-focused list
How Reacher’s AI vision surfaces creators by what’s in their videos (not just bios)
A simple community funnel: on-platform → Discord/WhatsApp → contests + retainers
Comp & pricing benchmarks: when flat fees ($250–$450/video+), retainers, or high organic commissions (think 30–50%) make sense
FastMoss workflow to pull top competitor affiliates, analyze their winning videos, and brief your creators to replicate the structure
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
If you’re tired of guessing what actually works on TikTok Shop in 2025, this video is your step-by-step roadmap.
After working with over 100+ brands, I’ve tested what flops and what scales to the moon 🚀. In this video, I reveal the exact 15-step TikTok Shop playbook that we use at Social Commerce Club.
You’ll learn how to:
✅ Set up a Blitz launch that creates massive momentum
✅ Build a creator community that fuels ongoing content
✅ Leverage affiliates, spark ads, and GMV Max campaigns
✅ Repurpose TikTok Shop content across other platforms
✅ Scale hero SKUs to the moon 🌙
This is not theory—it’s what’s working right now in 2025. If you’re serious about growing your brand on TikTok Shop, you’ll want to save this one.
👉 Need help scaling your brand? Connect with us at Social Commerce Club.
Don’t forget to hit Like 👍 and Subscribe 🔔 so you never miss proven strategies to grow your ecom brand.
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Unlock the true power of TikTok Shop for your brand! 🚀
If you’ve ever struggled with wasted ad spend, slow product testing, or uncertainty about whether your next product will succeed, this video is for you.
In this training, Jordan West (CEO of Social Commerce Club) reveals a game-changing strategy that allows you to test and validate products on TikTok Shop faster, cheaper, and more effectively than traditional methods. This approach is being used by both massive household brands and fast-growing startups—and now you can use it too.
👉 What you’ll discover in this video:
How TikTok Shop gives you more creative angles than ever before
Why creators and affiliates get ridiculously excited about exclusive product drops
The key metrics you must track when testing new products
Why this method works whether you’re just starting out or running a multi-million dollar brand
The hidden “halo effect” TikTok Shop creates for your brand across other channels
No more guessing. No more burning cash on ads that don’t convert. With this TikTok Shop strategy, you’ll finally know which products resonate—and how to scale them with confidence.
📌 If you’re serious about growing your DTC brand, this could be the most important 8 minutes you watch today.
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
What was it like growing up with a dad who worked directly for Steve Jobs at Apple? In this episode, Jordan West sits down with Bora, co-founder of Reacher, to talk about his unique childhood experiences, including unforgettable encounters with Steve Jobs’ legendary intensity.
But that’s just the beginning. Bora also shares how growing up in Cupertino’s hyper-competitive environment shaped him into an entrepreneur, and how that journey led him into Y Combinator—the world’s most prestigious startup accelerator.
Together, Jordan and Bora dive into:
👉 First-hand stories of Steve Jobs’ aura, discipline, and leadership style
👉 The power of being in-person at Y Combinator (and why it beats remote work)
👉 How Reacher is building the future of social commerce for TikTok, Amazon, and Shopify
👉 The role of AI and computer vision in scaling influencer marketing
👉 Why Bora believes TikTok Shop is the ultimate brand awareness engine for the next 5 years
If you’re a founder, marketer, or just curious about startups, leadership, and the future of social commerce, this is a must-watch.
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
TikTok just forced ALL shop ads into GMV Max—and most brands feel trapped. But here’s the truth: you still have control.
In this video, Jordan West (CEO of Social Commerce Club, managing tens of millions in TikTok Shop ad spend) reveals the 5 critical levers you can use right now to scale, optimize, and dominate GMV Max campaigns.
👉 Inside this video:
Step-by-step GMV Max setup for TikTok Shop
The 5 levers you MUST master: budget, target ROAS, creative volume, content sources, and product mix
Real agency insights from managing multi-million dollar campaigns
A secret bonus tactic to 2X your ROI that most brands overlook
Our clients are hitting 10–12X ROAS daily, even under GMV Max. Watch until the end and get the exact playbook to win on TikTok in 2025 and beyond.
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Want to know the exact strategy the biggest brands are using to dominate TikTok Shop?
In this video, Jordan West (Founder & CEO of Social Commerce Club) pulls back the curtain and reveals the secret playbook that has launched brands from zero to trending in days. Whether you’re working with a $50,000 budget or just $5,000, these principles will help you blitz your way to success on TikTok Shop.
Inside, you’ll discover:
➡️ Step 1: How to lock in 20 cornerstone creators and build unstoppable momentum.
➡️ Step 2: How to seed 300–400 creators and get them to pre-record content for a perfectly timed launch.
➡️ Step 3: Why Social Commerce Club uses WhatsApp (not Discord) to cut through the noise and coordinate creators like a military campaign.
➡️ Step 4: The exact ad spend strategy to amplify content—spending smart, breaking even, and unlocking unlimited exposure.
➡️ Step 5: How to engineer FOMO so other creators beg to work with your brand.
➡️ Step 6: Why breaking even = winning big on TikTok Shop.
➡️ Step 7 & 8: How to flip the script and make your brand the magnet for creators, customers, and virality.
This is the same system Social Commerce Club runs for some of the top brands in North America—and now you’ll know exactly how to apply it yourself.
If you’ve ever wondered:
“How should I spend my TikTok Shop launch budget?”
“How do I go viral on TikTok using creators?”
“What’s the fastest way to dominate TikTok Shop?”
…this video gives you the full roadmap.
CRO veteran Dylan Ander (Founder, heatmap.com) joins Jordan to spill the never-before-shared story of how he landed heatmap.com by acquiring an entire C-Corp—and why the name matters for brand authority, SEO, and inbound.
We break down why GA4 falls short for eCommerce, how definitions (sessions, idle windows, engagement) skew your numbers vs Shopify, and what to use when you need buyer-truth, not vanity metrics.
Dylan unveils element-level revenue analytics—Revenue per Click (RPC) and Revenue per Session (RPS)—plus the coming Revenue per View (RPV), so you can prioritize changes that actually increase cash, not just clicks. We dig into pixel-level behavior tracking (no cookies, no PII), AI insights that call out underperforming elements (e.g., a specific FAQ item), and how to catch bugs and bot traffic before they burn revenue.
We also get tactical on replacing Google Optimize, the realities of SaaS pricing (and why “McDonald’s pricing” works), and the rise of social search (TikTok as a top search engine) shaping product discovery more than LLM/Chat. If you own a P&L for a DTC brand—or you’re the CRO/performance lead—this episode will make you money.
What you’ll learn
→ How Dylan cold-outreaches to acquire companies & premium domains (the “urgent, must speak to founder” play)
→ Why GA4 under-/over-reports vs Shopify—and how definitions (idle windows, engagement) distort truth
→ The RPC/RPS (and coming RPV) metrics that finally connect elements → revenue
→ Pixel-level behavior tracking (no cookies/PII) + AI insights that tell you exactly what to change
→ Social search optimization (TikTok search often beats LLM/Chat for product discovery)
→ Replacing Google Optimize and building reliable A/B workflows in 2025
→ The real cost drivers behind SaaS pricing—and how to price without burning trust
→ Bot/junk filtering and defining a “session” that reflects buyers, not noise
Who this is for
→ DTC/eCommerce founders & growth leaders
→ CROs, performance marketers, and Shopify teams
→ SaaS operators curious about pricing, PLG, and analytics positioning
Timestamp:
00:00 Intro & why this convo matters for DTC
02:00 The C-Corp acquisition story behind heatmap.com
06:30 Exact-match domains, SEO, and the inbound engine
09:20 GA4 vs Shopify: definitions that change your numbers
16:30 RIP Google Optimize: reliable A/B testing in 2025
18:50 Element-level revenue: RPC, RPS (and RPV coming)
22:30 Pixel-level tracking & AI insights (no cookies/PII)
26:15 Catching bugs + filtering bots/junk traffic
28:40 Social search: TikTok as a top product discovery engine
31:20 SaaS pricing & the “McDonald’s” strategy
36:40 Who should use revenue-based heatmaps (and why)
44:30 Contrarian analytics takes you need to hear
55:10 Personal: life, music, and loving the game
Guest
Dylan Ander — Founder, heatmap.com (revenue-based heatmaps, funnels, analytics for ecom). Mentions his upcoming book, Billion Dollar Websites.
Tired of slow, quiet TikTok Shop launches that fizzle out before they even begin?
You're not alone.
So many brands enter TikTok Shop thinking they can “test the waters”—only to be met with low visibility, lukewarm sales, and no real momentum.
But what if you could flip the script?
In this video I’m pulling back the curtain on the exact 4-step TikTok Shop launch strategy we’ve used to help brands explode on day one.
One of our clients generated $250,000 in GMV within 24 hours—and we didn’t spend a dollar on paid ads for that launch.
Yes, it’s real. And yes, I’ll show you exactly how it works.
Here’s what you’ll learn:
How to seed 200 high-performing creators—fast
We show you how to build your dream launch roster by identifying the micro and mid-tier creators who actually move product—not just followers.
The power of a 48-hour Creator Blitz
Discover why coordinating your entire creator network to post in a synchronized window is the secret to triggering TikTok’s algorithm for massive organic reach.
Why WhatsApp + gamification = creator FOMO
We break down the psychology of creator momentum. Get our real-world tactics for building hype, incentivizing performance, and creating a wave of content that drives instant velocity.
How to stack spark ads for exponential growth
Learn how to spark the right content at the right moment—and how to layer paid ads on top of your blitz to keep the momentum rolling well beyond launch weekend.
This is the exact system we use inside:
TikTok Shop OS Plus – Our done-with-you program that gives your team the tools, strategy, and support to execute like pros.
Full-Service Brand Launches – For brands ready to hand it off and let us execute every step.
Either way, we bring the strategy and the team.
Whether you’re launching your first product or scaling your 10th...
TikTok Shop is the single biggest opportunity for product brands right now—and this video will help you skip the guesswork and go straight to what works.
Watch the video and take notes.
Then book a call if you’re ready to apply this strategy with us.
Links & Next Steps
🌐 Apply to work with us: https://socialcommerceclub.com
💬 Join our creator community + get exclusive training: Link in description
📺 Subscribe for weekly TikTok Shop growth strategies
What happens when a no-deal Shark Tank brand becomes TikTok Shop’s fastest-growing success story? That’s exactly what NeuroGum did—and in this video, I’ll show you how they pulled it off.
Hi, I’m Jordan West, founder of Social Commerce Club—the agency behind some of the top-performing TikTok Shop strategies out there. Today, I’m unpacking how NeuroGum scaled to over $10M/month in revenue and reached a $100M+ valuation, all by turning TikTok Shop into the centerpiece of their growth engine.
What You’ll Learn (Timestamps):
Key Takeaways
Want to turn your brand into a TikTok Shop powerhouse?
In this episode of Secrets to Scaling Your eCommerce Brand, Jordan West sits down with Scott Desgrosseilliers, founder and CEO of Wicked Reports, to break down one of the most confusing—and mission-critical—topics in DTC: attribution.
Scott pulls back the curtain on what really works when it comes to understanding your customer data, how to track success in a post-iOS 14.5 world, and why your campaigns might be failing even if ROAS looks good.
What you’ll learn:
Whether you’re spending $50K/month or managing multi-million dollar budgets, this episode is packed with hard-earned insights that will help you stop wasting money—and scale smarter.
📌 Links Mentioned:
Loved this episode? Share it with a founder, CMO, or performance marketer who needs to hear this.
Want to save $100K+ a year in your eCommerce brand? Start here.
If you're building, scaling, or even barely surviving in the eCommerce space right now—this video is your wake-up call.
In this video, I pull back the curtain and reveal the seven most painful, profit-killing mistakes I made—so you don’t have to repeat them.
Whether you're a solo founder, a small team, or a scaling operation, these lessons could be the difference between growth and collapse.
Here’s what you’ll learn:
Bonus insights:
I also walk you through my personal tech stack—how I use tools like StoreHero, Triple Whale, and Airwallex to forecast cash flow, track profitability in real time, and scale without drowning in debt or bad data.
If you’re tired of spinning your wheels and ready to build a leaner, smarter, and more resilient brand—this is the video you’ve been waiting for.
Subscribe for more brutally honest insights, founder frameworks, and growth strategies that actually work.
Apply to work with me via eCommerce OS (link below) and let's double your profit—without doubling the pain.
