Send us a textEver wondered what it takes to achieve business longevity and hit incredible milestones? Join us as we mark the 155th episode of Secrets of Successful Business and celebrate three decades of entrepreneurship. In this episode, I'm reflecting on my journey, from working in publishing and how this lead to freelancing (when it wasn't really a thing), right through to the thriving business I have today.My 30-year business journey includes starting (and selling) businesses in ret...

Send us a textHave you ever wondered how some entrepreneurs manage to consistently achieve their goals and stay motivated? Tune in to uncover the secrets behind business masterminds and how they can revolutionize your entrepreneurial journey. This episode promises to equip you with the tools to create your own mastermind group, perfectly aligned with your unique goals and schedule, while bypassing the hefty costs of traditional setups. By gathering a group of like-minded individuals, you can ...

Send us a textThrilled to have personal finance expert Sarah Megginson join me on the podcast this week to talk about money. In this episode we talk about money confidence and how to make better money decisions both in business and in life. We chat about those financial pitfalls we all encounter from pay now, pay later to falling for the ever-growing range of money scams. We're discussing practical tips and sharing actionable advice to help you incorporate and maintain healthy finan...

Send us a textReady to revolutionise your marketing approach without breaking the bank? Join us as marketing strategist Bec Chappell pulls back the curtain on how to align your marketing strategies with your business and sales goals for long-term success. Bec dispels the myths around marketing being just "fonts and colours" by underscoring the importance of strategic planning and branding from the get-go. You’ll discover why following trends might be the worst thing for your business and how ...

Send us a textAre you aware of the sophisticated scams that could be targeting your business right now? Join me this episode as reveal the latest tactics scammers are using to compromise your financial safety, from email interception to text message frauds. I share a personal story about a conveyancing lawyer who alerted me to the rising threat of email interception scams, underlining the importance of vigilance when handling significant payments. Learn how to safeguard your business's cash f...

Send us a textLet's address the elephant in the room! Business is tough right now and knowing the next right step can be difficult. So, this week on the show, Justine has called on marketing expert and digital entrepreneur Emily Osmond to help share the best way to run and market your business when the market is tight. From strategic pricing and product offerings, Emily and Justine discuss the importance of tuning into your audience's needs while also providing them with those thing...

Send us a textEnd-of-year financial year often equals chaos and overwhelm and as we approach that business milestone for another year here in Australia, we're sharing how to manage it without the headache. In this episode, Justine delivers practical and actionable advice to help you navigate EOFY without the drama and set yourself up for success in the new financial year. It's a must listen for anyone about to tackle EOFY without the headache.Support the showThis episode is brought ...

Send us a textIs it possible to still make money even with the economy looking gloomy?The short answer is yes, it's just a little more difficult to manage. So, in this episode, I'm drawing on three decades of business experience and sharing practical, hands-on strategies for small business owners navigating the current financial landscape.Forget the noise of negativity and scarcity, it's time to start fresh and focus on the positives and prepare your business to for the inevitable...

Send us a textNot sure what taxes you need to pay or feel like getting into tax debt is a real possibility for your small business? With Aussie small business owners grappling with a staggering $24 billion in tax debt, this episode slices through the complexities of business tax sharing what you need to know to get on top of your compliance avoid tax debt.Safeguard your business's financial future with tips to help you save for tax and if you're already in debt, how to dig yourself out.&...

Send us a textIf you've been scrolling socials or put the word profit into your google search, there's a pretty good chance you've seen or heard about the concept of profit first. Business owners see it as their nirvana, while for others it just adds to the business money confusion. So, what is profit first and is it right for you and your business or perhaps there's another way. In today's podcast, I'm spilling the tea on everything profit first so you can decide for yourself. Dive...

Send us a textStep into my office every Monday and you'll find me working on the business money. I call it Money Money! It's a non-negotiable date with my profit and loss statement and all the numbers that go into running my business and has become a weekly ritual which makes me more money! In today's episode, I'm sharing exactly what I do on Money Monday so you can do the same in your business. I'll show you how a single, dedicated hour once each week can help transform your...

Send us a textFrom the bustling streets of Sydney to the tranquil expanses of rural Australia, Annabelle Hickson's journey has been nothing short of extraordinary. She's a journalist-turned-entrepreneur whose story is bound to ignite your wanderlust and perhaps even coax you to dream a little bigger. In today's podcast, Annabelle shares the vibrant tapestry of life beyond the city limits, inviting us to explore her world through the pages of Galah magazine and her new book, both which ce...

Send us a textEver felt like the financial headwinds are just too strong for your small business to make headway? I'm Justine McLean, and I'm here to share 30 strategies that will help you navigate this season of business. From cloud accounting and AI, optimising your processes to getting better deals, this episode will give you suggestions and tools to save money, boost efficiency and profitability. Cutting costs doesn't have to mean cutting quality, so let's talk about outsourcing...

Send us a textEver wanted to write a business book? In this episode, Justine spills the beans on the realities of authorship, from the publishing industry’s intricacies to the strategic use of a book as a marketing powerhouse.Learn what it takes to go from idea to published author as Justine delves into the meticulous process of transforming a mere outline into a manuscript—discussing the end-to-end process including the costs plus consistency vs procrastination, the writing process and balan...

Send us a textEver struggled with setting your prices or felt uncertain about the financial future of your business? You're not alone! But the reality is that your money mindset, money story and those limiting beliefs walking around with you could be to blame. So, in today's podcast Justine explores the often-unspoken tales we tell ourselves about money, and how reshaping those stories can revolutionise both our self-perception and business practices.We're diving into the heart of t...

Send us a textOn today's episode, trailblazing founders of Makeshift, Caitlin Marshall and Lizzie Rose share how creativity can have a profound impact on your mental well-being. From crafting community workshops to pioneering trauma-informed creative programs, Caitlin and Lizzie have learned that creativity can be a crucial element in the toolkit for mental health recovery. They believe that everyone has the capacity to draw on their inner artist for healing and resilience, and in their ...

Send us a textHow's business?If your business could do with a bit of a boost, then this episode will let you in on a secret that will help you increase your profits. And, it's probably not what you think! With the cost of living on the rise and new clients harder to come by than ever before, we're sharing a simple, inexpensive and fool-proof way to help your business thrive. This episode is full of of actionable tactics, stories and strategies that will rekindle your business spark ...

Send us a textThe idea of financial success has changed over the years and if you've been listening for a while, you'll know that for me, that success destination should be as unique as you are. But, if there's been a hiccup on your journey, particularly with the finances, it's often hard to get the motivation to continue. So, in this episode, no matter where you are on the path to financial success, I'm sharing the 10 top tips that will help you reach your destination fast. It star...

Send us a textWhether you love it, hate it or you're still on the fence about social media, this week's episode might get you thinking about social media and the way forward. While I absolutely understand all the pluses, I find social media and the constant need to create content a little overwhelming. And after a conversation with my son, who has the social following to be considered an 'influencer', I'm wondering if social media is simply the game you can't win!So, in this episod...

Send us a textWhen I decided to sell part of my business back in 2023, I had no clue what was ahead. From the strategic decisions to the emotional ones, twelve months on I want to share my journey with you, from my exit strategy to burnout and how I've transformed my business narrative. As I reflect on the evolution of my business philosophy, I maintain that quality, authenticity, and choosing the right clients—my "A-listers"—are the foundational pillars of a robust business. I...