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Searching For SaaS
Josh Ho & Nate Bosscher
131 episodes
2 weeks ago
A podcast with a fresh perspective on the stages of building a SaaS business
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Entrepreneurship
Technology,
Business
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All content for Searching For SaaS is the property of Josh Ho & Nate Bosscher and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast with a fresh perspective on the stages of building a SaaS business
Show more...
Entrepreneurship
Technology,
Business
Episodes (20/131)
Searching For SaaS
Lessons from 128 Episodes of Searching
Today on the show, we look back over the lessons we’ve learned while Searching for SaaS. We look over all the things Nate has tried and the things we’ve learned along the way. This is episode 129
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2 weeks ago
36 minutes 37 seconds

Searching For SaaS
Why are the numbers down?!
We’re back from summer vacation! Today on the pod we’re catching up and taking a look at why Nate’s LinkedIn outreach isn’t working. This is episode 128
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1 month ago
26 minutes 54 seconds

Searching For SaaS
The Slower Channel May Be The Faster Way to Grow
Today on the show, Josh weighs in on Nate’s marketing funnel 2.0. We discuss different approaches to getting those first customers and the best way forward. This is episode 127
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3 months ago
31 minutes 26 seconds

Searching For SaaS
The Exploration Process but in Reverse
On the show today Nate & Josh discuss the exploration process on Nate’s project - OrderTRK. We dig into feedback loops, stages of exploration and the backwards GTM approach Nate is using. This is episode 126
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4 months ago
27 minutes 47 seconds

Searching For SaaS
Invalidation Moves The Needle
Today on the show, we stumble upon invalidation. Nate shares an update on his customer service project and how invalidation helped him overcome setbacks in the process. Josh weighs in with ways he’s using it in his business and suggests how Nate can move forwards. This is episode 126
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5 months ago
37 minutes 8 seconds

Searching For SaaS
5 Ideas to Find First Customers in 2025
Today on the show Nate shares how the customer interview pipeline is going. Josh weights in with some modern strategies on how to make contact with Nate's target audience. Links: - Jason Lemkin GTM - https://open.spotify.com/episode/1ol2xgMUUlkFSC9SfwTONl?si=1341698660ee46e2 - Jason Lemkin ChatBot - https://www.delphi.ai/saastr/talk This is episode 124
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6 months ago
41 minutes 27 seconds

Searching For SaaS
Lighting Bolts, Anti-sales Calls, and Removing Steps
Today on the show, we talk about finding killer features in customer interviews and avoiding sales triggers with customers. Finally, we dig into the age old adage that successful solutions remove steps for the customer. Links: My First Million - AI App - https://www.youtube.com/watch?v=6NZ8-WQGb-g James Clear Article - https://jamesclear.com/great-speeches/a-journey-on-the-information-highway-by-evan-williams This is episode 123
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7 months ago
32 minutes 19 seconds

Searching For SaaS
What is a growth team? and Nate’s Frustration with Cold Outreach
Today on the show, we talk about the place of growth teams as Josh talks about his business. Nate’s frustrated with cold outreach and Josh gives some tips to improve the odds. This is episode 122
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8 months ago
38 minutes 34 seconds

Searching For SaaS
8 Concepts to Improve Odds of SaaS Success
Today on the show Nate & Josh pull together some credible ideas on how to improve our odds of success building a SaaS. In a world of conflicting advice, we’re looking for repeatable, credible advice from people who have actually been successful in the trenches. Links: - My First Million: https://www.youtube.com/watch?v=qkcFcwb6mk0&list=PLWloxQyF_2n4aCanY4Y45HLTY2zoeZF8U&index=9 - Jason Cohen: https://longform.asmartbear.com/startup-drake-equation/ - Lenny Podcast: https://www.lennysnewsletter.com/podcast This is episode 121
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8 months ago
38 minutes 3 seconds

Searching For SaaS
Studying competition isn’t the answer
Today on the show Nate’s found a market, but feels like the competition is too good. Josh doesn’t think so and points out some ways to uncover opportunities. Links: https://userlist.com/podcast/bullseye-customer-research-with-michael-margolis/ https://www.lennysnewsletter.com/p/finding-your-bullseye-customer-michael-margolis https://www.systm.co/post/how-to-write-the-perfect-headline-for-your-landing-page
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9 months ago
37 minutes 18 seconds

Searching For SaaS
Narrowing the Search by Flipping the Focus
Today on the show Josh and Nate talk about narrowing the search for a new SaaS. They recap Josh’s bootstrap business idea search framework and discuss a new focus to help narrow the search field. Links: - https://x.com/hnshah/status/1875997046219645270?t=6EfbrvsoqwuaBeIk41E9cQ&s=19 This is episode 119
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9 months ago
35 minutes 22 seconds

Searching For SaaS
Nate’s Got Big News!
Today on the show, we discuss some big changes for Nate and Josh weighs with his method for validating early stage bootstrapped business ideas. This is episode 118
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10 months ago
42 minutes 52 seconds

Searching For SaaS
Go/no-go on conference attendance as a busy startup founder
Today on the show Josh and Nate talk about conferences and reasons why a startup founder may or may not choose to attend. They dive into customer discovery, early marketing approaches, and language market fit. Links: Marketing Against the Grain: https://open.spotify.com/episode/5AVbuUGM7MftTFVAf86RTT Market / Language Fit: https://review.firstround.com/finding-language-market-fit-how-to-make-customers-feel-like-youve-read-their-minds/ ChatGPT Customer Interviews: https://www.systm.co/post/can-chatgpt-replace-customer-interviews AI Customer Exploration: https://www.app.supercopy.ai/ This is episode 117
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11 months ago
36 minutes 37 seconds

Searching For SaaS
Two-Time SaaS Operator Aaron Weiche Shares Tactics, Strategy and His Story
Today, we chat with Aaron Weiche co-founder of LeadFerno and CEO at GatherUp. Aaron shares his take on the current SMB market, how he grew LeadFerno, GatherUp and his strategy for the future. You can find Aaron at https://www.linkedin.com/in/aaronweiche/
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11 months ago
59 minutes 21 seconds

Searching For SaaS
Yay traction! But how should Nate respond to the “do you white-label” question?
Today on the show we talk about responding to partnership inquiries. We go through everything from white labelling, reselling, affiliates and specific customization. Josh shares some of his experience from the trenches as we think through these ideas. This is episode 115
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1 year ago
30 minutes 15 seconds

Searching For SaaS
15yrs+ growing LessAnnoyingCRM with cofounder Tyler King
Today, Tyler King shares the ups and downs of growing his SaaS over the last 15yrs+. We dig into the origin of LessAnnoyingCRM, mistakes they made along the way and how they currently look at the world. Tyler is a great guy and was very open about sharing his story. Enjoy! You can find Tyler at: - Twitter: https://x.com/TylerMKing - Company: https://www.lessannoyingcrm.com/ - Podcast: https://www.startuptolast.com/ This is episode 114
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1 year ago
47 minutes 7 seconds

Searching For SaaS
Putting Market Research in it’s Box
Today, we talk about our methods and approach to competitive and technical research. Let’s dive in! This is episode 113
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1 year ago
28 minutes 47 seconds

Searching For SaaS
Luggage, Soup and an Unexpected Marketing Dilemma
Today on the show we talk about market positioning and the two archetypal marketing messages: Bags Fly Free and Soup is Good Food. We also discuss the most urgent question your startup needs to answer: Why Buy Now? This is episode 112 Links: Bags Fly Free vs Soup is Good Food https://kellblog.com/2018/06/13/the-two-archetypal-marketing-messages-bags-fly-free-and-soup-is-good-food/ Dave Kellogg Podcast https://open.spotify.com/episode/1Jozji543Svs2oj9x1wfPK Ruben Gamez on Twitter https://twitter.com/earthlingworks/status/1815165607144513572 Why Buy Now? The Most Urgent Question Your Startup Needs to Answer https://medium.com/unusual-ventures/why-buy-now-the-most-urgent-question-your-startup-needs-to-answer-1492e1bc2ea0
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1 year ago
36 minutes 37 seconds

Searching For SaaS
Double down, Give up or Something else?
Today we’re talking about personal strengths, weaknesses and where to focus your attention. Nate & Josh are pretty sure they’re uncommon approach works much better than the status quo. This is episode 111
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1 year ago
33 minutes 32 seconds

Searching For SaaS
‘People don’t change’ might just change you
Today on the show we talk about patterns in prospects, co-workers and even our families that change how we approach sales, management and life. It’s a full bag of truisms that have impacted us in unexpected ways. This is episode 110
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1 year ago
32 minutes 12 seconds

Searching For SaaS
A podcast with a fresh perspective on the stages of building a SaaS business