Keo Sar, an experienced startup investor and business expert, shared his view on how he makes his investment decisions based on his 3 key investment criteria. He shared his framework to hire your first seller in your startup. And we touched upon the sensitive topic of investing & the current global conflict happening.

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Connect with Keo: https://www.linkedin.com/in/keo-sar/

Connect with Stefan: https://www.linkedin.com/in/stefan-conic/

Key Timestamps

(00:00) - The Global Market Dilemma: Navigating International Startup Challenges

(00:42) - Meet Keo Sar: From Operations to Investment Mastermind

(01:27) - Hitting the Reset Button: Keo's Journey to Impact and Freedom

(03:27) - Mentoring the Future: Building Startups in the Balkans

(05:00) - Finding Your "Why": The Secret to Startup Success

(06:23) - Riding the AI Wave: Opportunities in the Startup Landscape

(09:59) - Unsolved Goldmines: Explosive Potential in Logistics & E-commerce

(13:56) - What Investors Really Look For: The 3 Key Criteria

(18:30) - Founder Grit: Why Resilience Is the Real Key to Success

(22:18) - Startup Migration: How Geopolitics Is Shaping Investment Strategies

(26:25) - Avoiding Hiring Pitfalls: Building the Perfect Sales Team

(35:23) - Consulting Secrets: Accelerating Startup Growth Through Digital Transformation

(41:57) - Evolving Sales: From Founder-Led to Scalable Growth

(42:20) - Kindness & Resilience: Keo’s Final Thoughts on Building a Better World