
Rod Fuentes built a company in the golden age of outbound sales. A single SDR booking 40 meetings a month - no cold calling, just email blasts. So what changed? *Hiring sales people? - get the SDR Interview Guide with exact questions to recognize TOP performers: https://sdrhire.com/sdr-interview-guide/ The Predictable Revenue model died. And cold email as we know it with it. Rod felt it on his own skin. Listen along as he shares his journey from being able to book endless meetings to everything changing and his pivot to a new way of selling. Learn more about Nubara, Rod's new business: https://www.linkedin.com/company/nubara/ Connect with Rod on LinkedIn: https://www.linkedin.com/in/jrodrigofuentes/ Connect with Stefan on LinkedIn: https://www.linkedin.com/in/stefan-conic/ Timestamps (00:00) - Generating Meetings and Understanding Sales Metrics (00:01) - Introduction to Rodrigo Fuentes and Nubara (00:02) - The Origin and Evolution of ListenLoop (00:03) - Exploring Retargeting and Advertising Technology (00:05) - Building SDR and BDR Teams for Cold Outreach (00:06) - Account-Based Advertising and Its Challenges (00:07) - LinkedIn's Advantage in Advertising (00:08) - The Evolution of the Product Post-Acquisition (00:09) - The Acquisition Journey and Lessons Learned (00:12) - Using the Predictable Revenue Model Successfully (00:14) - Collaborating with RevBoss for Sales Success (00:16) - The Effectiveness of Email in Generating Meetings (00:18) - Founder-Led Sales and the Art of Storytelling (00:19) - Comparing Past and Present Reply Rates (00:21) - Analyzing Open and Reply Rates from the Past (00:23) - The Challenges of Cold Emailing Today (00:24) - The Genesis of Nubara from Market Challenges (00:28) - Building Nubara as a Solution for Warm Introductions (00:31) - Lessons Learned from Early Nubara Implementations (00:35) - Overcoming Challenges with Automation and Control (00:37) - Cold Email's Role in Nubara's Value Proposition (00:39) - Potential of Nubara in the Sales Tech Stack (00:41) - Nubara's Mechanism for Brokering Warm Introductions (00:43) - The Future of Outbound Sales and Lead Generation (00:46) - Insights on the Sales World Before and After AI (00:46) - How to Connect with Rodrigo Fuentes and Try Nubara