AI: Rey and Steph are a bit embarrassed to admit they use it, but they do. Listen to them talking about all the ways AI comes in handy in media production, research, and job search. They also talk about the dark side of AI, some of the pitfalls and philosophical thoughts around it!
Learn more about Rey and Steph at:
Message your hot takes to drama@scicommhotline.com
More about the Jackson Summit here;
Follow Rey’s 30-day ChatGPT “Going Viral” plan
https://www.instagram.com/p/DPTuSgIADFN/
Measuring AI Ability to Complete Long Tasks
https://metr.org/blog/2025-03-19-measuring-ai-ability-to-complete-long-tasks/
Palisade Research (AI whistleblower org)
More Perfect Union: On AI and energy consumption
https://www.instagram.com/p/DPTv9Mkjrgu/?img_index=1
The Oatmeal: Let’s Talk About AI
https://theoatmeal.com/comics/ai_art
Instagram Reel on the ChatGPT exchange
https://www.instagram.com/p/DPeshTAgdNm/
The white paper for The National Academies of Sciences “Sustained Public Engagement in Science and Engineering via Digital Spaces and Communities” here:
NotebookLM
Steph and Rey go down a rabbit hole of their comedy grievances. With lots of examples from social media, they dissect what it is that annoys and worries them about how we consume comedy, while also discussing what they hope for in comedy.
How much does your audience know about you? How much should they know about you? In this episode, Rey and Steph discuss a listener’s experience of discovering a science influencer’s PR strategy and how that connects with a new paper on trust in science: "Lying Increases Trust in Science."
Learn more about Rey and Steph at:
Message your hot takes to drama@scicommhotline.com
Find the paper we discuss, “Lying increases trust in science,” here:
https://link.springer.com/article/10.1007/s11186-025-09635-1
Who are we, truly, without our friends and communities? This week, Steph and Rey share some stories from the heart: Rey reflects on her trip to Hiroshima and the forming of an unlikely friendship. Steph shares how a scene from Avatar: The Last Airbender broke her (in the most wholesome way possible). Listen to the podcast and learn more about Steph and Rey’s principles of SciComm community building and red flags to be aware of.
Learn more about Rey and Steph at:
Message your hot takes to drama@scicommhotline.com
Here’s the Aspen Institute panel that sent Steph over the edge and led to us scrapping the episode: https://www.youtube.com/live/SJD1GOyInyA?si=j4Ol_XAaL4Ogo0Qp
Here are some communities we mentioned, and you should check out:
Yes, another episode of Rey and Steph nag about job-search miseries, but hey, that’s just life. However, they also delve into a discussion of vulnerability, its benefits and pitfalls, and conclude with the research-based principles of storytelling: recall, fluency, and framing.
Learn more about Rey and Steph here:
https://www.phuturedoctors.com/scicomm/hotline
This is Dr. Nathan Walter’s Lab. We had a Story Craft session between researchers and National Geographic Explorers to talk about principles of science storytelling:
https://com-psi.northwestern.edu/
Veritasium’s “How One Company Secretly Poisoned The Planet”
https://youtu.be/SC2eSujzrUY?si=H1wM7BZPztMm3m7h
More Perfect Union “How Corporations Are Secretly Poisoning Our Food Supply”
https://youtu.be/Y0lsLnXX4U8?si=-WvYfElpMY3XICOo
Human Footprint, Season 2, Episode 1
Your SciComm friends, Steph and Rey, are tired. They are grieving the status quo, but they are also trying to find their place in the world of SciComm. Listen as they discuss their sadness, as well as digital media, its best practices, and how our algorithmic overlord makes it challenging to predict what content can be successful.
Learn more about Rey and Steph here:
https://www.phuturedoctors.com/scicomm/hotline
Find the white paper and panel on “Sustained Public Engagement in Science and Engineering via Digital Spaces and Communities” here:
Are Women a Missing Audience for Science on YouTube? An Exploratory Study
https://www.youtube.com/watch?v=DK4qINgpMyk
SciComm Bites: Science Communication Digest
Civic Science Media
https://civicsciencemedia.org/
“Cursing means you're honest, according to a study”
https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2021.610920/full
Has anyone ever copied your SciComm content without crediting you? Has anyone ever been inspired by your content and created something new, and given you credit for it? In this episode, Rey and Steph discuss the challenges and nuances of content replication, intellectual humility, and existing in the SciComm world as a woman.
Learn more about Rey and Steph here: https://www.phuturedoctors.com/scicomm/hotline
Greater Good Science Center white paper on intellectual humility: https://greatergood.berkeley.edu/article/item/what_does_intellectual_humility_look_like
Humblebragging: A distinct—and ineffective—self-presentation strategy, https://psycnet.apa.org/record/2017-40996-001
In this episode, hosts Stephanie Castillo and Reyhaneh Maktoufi explore the complexities of competence in science communication.
They delve into the importance of credibility and trust in the scientific community, particularly in the context of social media influencers who may misrepresent their expertise. They discuss the ethical implications of using valid science communication principles for marketing purposes, the importance of credibility and trust in science, and the role of sponsorship in shaping public perception.
Veritasium’s PFAS video:
https://www.youtube.com/watch?v=SC2eSujzrUY
Science Sam’s Instagram account:
https://www.instagram.com/science.sam/
Here are some of the studies they referenced:
Study Black female scientists being preceives as less warm and competent “Race and gender biases persist in public perceptions of scientists’ credibility.”
https://www.nature.com/articles/s41598-025-87321-z
Dual promotion strategies where you promote others alongside yourself
Dual-promotion: Bragging better by promoting peers.
https://pubmed.ncbi.nlm.nih.gov/37561455/
Love this quote from the paper “Should We Retire the Concept of Source Credibility? An Experimental Exploration of When Credibility Is (and Is Not) Useful.” The concept of competence and credibility “has lost some of its swag”
https://journals.sagepub.com/doi/abs/10.1177/10755470251334094
“Does the CSR Message Matter? Untangling the Relationship Between Corporate–Nonprofit Partnerships, Created Fit Messages, and Activist Evaluations”
https://journals.sagepub.com/doi/full/10.1177/0893318919897059
In their first episode, Rey and Steph talk about being a hater, but in a productive way! Listen to their hot takes, their vision for this podcast, and requests for their audience. If you’re curious about the resources they mentioned, here’s the list:
Learn more about Rey and Steph here:
ComSciCon is the conference where Steph and Rey found a lasting SciComm community:
Rare is one of the great organizations that works with entertainment industries to inform their work through consulting, evaluation, and more:
https://rare.org/program/climate-culture/entertainment-lab/
This is The Landscape Of Science Communication In The Video Content Creation Community: Connecting Research To Practice, where some participants mentioned they never heard of the science of SciComm:
https://nnsi.northwestern.edu/landscape-science-communication/
This is the University of Wisconsin-Madison's PhD in SciComm program:
https://lsc.wisc.edu/academic-programs/ph-d-in-science-communication/
Here's a study that discusses the elements of trust: "What are you assessing when you measure “trust” in scientists with a direct measure?”
https://journals.sagepub.com/doi/full/10.1177/09636625231161302
