Today we wrap up Season 4 of the podcast with a look back at previous episodes.
SchoolCEO Original Research:
What Parents Want: School Communication Best Practices in an Era of School Choice
A Seat at the Table: The relationship between superintendents and school communicators
Common Ground: How tech, comms and supers can work together for stronger school communication
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Today we’re sharing an encore presentation of our interview with William D. Parker.
Listen to Parker’s Principal Matters podcast on Apple.
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Today we review how to make two-way work for you.
Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beefing up yours.
Check out SchoolCEO Magazine’s survey What Parents Want for more insights.
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If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
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Today we discuss why you should keep all two-way communication to a single platform.
Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beefing up yours.
Check out SchoolCEO Magazine’s survey What Parents Want for more insights.
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Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
SchoolCEO Podcast Season 4, Episode 41: Positive Two-Way
Summary:
Today we discuss why two-way communication should be a tool for sharing positive updates.
Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beefing up yours.
Check out SchoolCEO Magazine’s survey What Parents Want for more insights.
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Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Summary:
Today we discuss why two-way communication is so important.
Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beefing up yours.
Check out SchoolCEO Magazine’s recent survey What Parents Want.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Summary:
This year’s SchoolCEO conference is all about breaking through the noise to differentiate your district in an era of school choice. Join us September 24th & 25th in Little Rock, AR!
Click here to sign up for the SchoolCEO Conference and don’t forget to use the code “podcast” for a $100 discount!
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If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Summary:
Today we discuss how to address crisises in your strategic communications plan.
Listen to our longer Season 3 podcast episode on communicating in a crisis.
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If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Summary:
Today we discuss creating content guidelines and calendars into your comms plan.
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If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Summary:
Today we continue to discuss the best digital channels for your communication strategy, focusing on social media this time.
Show Notes:
Listen to Does Social Media Work for Schools? to hear more about social media’s role in school communications.
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If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Summary:
Today we discuss the next step for creating a long term communication strategy—choosing the right channels for the right audiences.
Show Notes:
Read our findings on What Parents Want from their school or district communications.
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If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Summary:
Today we discuss Step 3 for creating a comprehensive comms strategy—crafting your key messages (without alienating your audience).
Show Notes:
For more advice on crafting your key messages in language that appeals to parents, check out Decoding Your School Communication from the Winter 2025 edition of SchoolCEO Magazine.
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If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Summary:
Today we discuss Step 2 for creating a comprehensive comms strategy—segmenting your stakeholders.
Show Notes:
For more advice on crafting your own audience personas, check out Personas of Interest from the Winter 2025 edition of SchoolCEO Magazine.
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Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Summary:
Today we’re discussing the first step in designing a long term communication plan: gathering feedback.
Show Notes:
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If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Summary:
Today we’re reviewing some of our biggest takeaways from this year’s NSPRA National Seminar.
Show Notes:
Read our original research projects to find out What Milennial Teachers Want, how everyone benefits when school comms pros have A Seat at the Table, and how school communications benefit when Supers, CTO’s and Comms share Common Ground.
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If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Summary:
Today we’re replaying our interview with NSPRA 2025 Presidents Award Winner Lesley Bruinton, APR on the subject of strategic communication.
Show Notes:
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If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Summary:
Today we review our SWOT analysis of school comms and discuss where to go from here.
Show Notes:
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Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Resumen:
Hoy discutimos cómo involucrar en lugar de alienar a su comunidad de habla hispana.
Mostrar notas:
Este episodio presenta extractos de un artículo de la revista SchoolCEO de 2022, On the Air with LOBO Live de Melissa Hite.
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SchoolCEO es impulsado por Apptegy, creador de la plataforma líder en comunicación y gestión de marca para escuelas K-12.
Summary:
Today we discuss how to engage rather than alienate your Spanish speaking community.
Show Notes:
This episode features excerpts from a 2022 SchoolCEO Magazine article, On the Air with LOBO Live by Melissa Hite.
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Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
Summary:
Today’s episode is an encore of our 2021 interview with Derek W. Black, author of Schoolhouse Burning.
Show Notes:
Read Schoolhouse Burning by Derek W. Black.
Secure tickets to this year’s SchoolCEO Conference Sept. 24th-25th to see keynote speaker Derek W. Black.
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Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.
SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.