In this episode of Scaling Today, we dive deep into the world of growth capital financing with Percy Hung, CEO and co-founder of Choco Up. Percy brings a wealth of experience from his journey in e-commerce and startups, and today, he shares insights into scaling businesses across multiple regions, the challenges of maintaining a distributed team, and the innovative approach Choco Up takes to financing.

Here are the key segments for today's episode:

• 0:00 - Introduction and Percy's background
• 2:25 - The founding of Choco Up and its unique approach to financing
• 6:44 - Challenges of scaling with asset-light businesses
• 10:02 - Managing a distributed workforce and cultural alignment
• 14:26 - Revenue-based financing vs. traditional methods
• 18:14 - Onboarding and offboarding challenges in a remote setup
• 22:35 - Evolving as a founder: Percy's journey with Choco Up

Follow Percy Hung on LinkedIn: linkedin.com/in/percyhung

If you are looking to scale your distributed teams with seamless IT management, check out: https://esevel.com/

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