In this episode of the Scaling Japan Podcast, we welcome back Kenneth Jeng, Product + Operations Lead at Persona, and experienced contributor to startup ecosystems in both Japan and the U.S.
This is Part 2 of our conversation with Kenneth, recorded in November 2024, and focused on the human side of ecosystem building, community, culture, and mindset.
Kenneth shares why Japan continues to struggle with early-stage adoption and authentic community building, and how individuals (not just public programs) must take initiative. He also gives a candid take on grant structures, founder engagement, and what real progress could look like.
If you’re a founder, policymaker, or ecosystem builder working in Japan, this episode offers a unique lens on what’s still missing and what we can each do to contribute.
AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC. They can help you with:
Localized storytelling to build trust in Asian markets
Strategic performance marketing for measurable growth
Account‑based marketing (ABM), paid media, GEO, and SEO
HubSpot‑certified CRM & marketing automation
Data‑driven implementation with cultural expertise
Show Notes:
00:00 – Introduction
00:43 – Hot Take on Challenges and Gaps
14:00 – Why People are Involved in Startup Ecosystem and Why in Japan
16:20 – Building Network
22:15 – Early Adopters or Not?
27:10 – Contributing to the Community
36:20 – Grants and Funding for Startups
42:00 – Last Messages and Hot Takes
Links from Guest Appearance: 🔗 Connect with Kenneth Jeng on LinkedIn – https://www.linkedin.com/in/kennethjeng/
Coaching with Tyson
Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 with his coaching and advisory services.
📈 Visit here to learn how he can help
🎤 Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Scaling Japan Podcast, we’re joined by Kenneth Jeng, a Japan Startup Ecosystem Veteran and a long-time ecosystem builder who has worked across the U.S. and Japan.
This is Part 1 of a two-part series recorded in November 2024 with Kenneth.
Kenneth shares hard-hitting insights on what’s really holding Japan’s startup ecosystem back — from the cultural and structural roadblocks to limited business development capabilities and lingering visa barriers for foreign entrepreneurs.
He offers a rare comparison between Japan and the U.S. startup environments, outlining why IPOs in Japan don’t function like exits, how the country’s high living standards may be dulling entrepreneurial hunger, and why so many promising startups stall before reaching scale.
If you're a founder, investor, or policymaker interested in Japan's startup space, this is a must-listen for understanding where things stand and what’s starting to change.
Stay tuned for Part 2 where we go deeper into founder mindsets, investor culture, and the future of Japan’s startup growth.
AIM B2B – Integrated Marketing & PR in Asia
This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.
They can help you with:
- Localized storytelling to build trust in Asian markets
- Strategic performance marketing for measurable growth
- Account‑based marketing (ABM), paid media, GEO, and SEO
- HubSpot‑certified CRM & marketing automation
- Data‑driven implementation with cultural expertise
Show Notes:
00:00 – Introduction
02:55 – Differences in Ecosystems
07:45– Current Narratives and Trends
12:38 – IPO in Japan
16:27 – Immigration and Visa for Startups in Japan
18:57 – Living Standard in Japan for Entrepreneurs
26:30 – Pros of Japan Startup Ecosystem
31:20 – Venturing and Scaling
41:42 – Comparing Growth Rate
46:30 – Importance of Business Development & Team
51:17 – Scaling in Japan
Links from Guest Appearance:
🔗 Connect with Kenneth Jeng on LinkedIn – https://www.linkedin.com/in/kennethjeng/
Coaching with Tyson
Looking to take your business to the next level?
Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 with his coaching and advisory services.
📈 Visit here to learn how he can help
🎤 Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Scaling Japan Podcast, we welcome back Rina Sakuraba, Founder and CEO of Coaching Leaders Japan, for Part 2 of our deep dive into Japanese communication and leadership culture.
Rina breaks down two essential concepts that drive how people communicate and make decisions in Japan, Honne (true feelings) and Tatemae (public face). These cultural dynamics impact everything from feedback and trust to accountability and external negotiations.
You’ll learn how to spot the subtle signs of Tatemae, how to encourage honest feedback (Honne) in your teams, and how to avoid miscommunication that could derail a project.
If you’re a business leader, consultant, or team member operating in Japan, this episode is packed with real-world examples and practical strategies to help you build stronger, more transparent relationships in a culturally respectful way.
AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008. They have recently rebranded to AIM B2B, helping global brands expand across Japan and APAC.
• Localized storytelling to build trust in Asian markets • Strategic performance marketing for measurable growth • Account‑based marketing (ABM), paid media, GEO, and SEO • HubSpot‑certified CRM & marketing automation • Data‑driven implementation with cultural expertise
Learn more about AIM B2B : hi.switchy.io/h7TM
Show Notes:
00:00 – Introduction
01:47 – What is Ho-Ne and Ta-te-maye?
15:16 – How does Ho-Ne and Ta-te-maye affect business?
23:21 – Management, Ho-Ne and Ta-te-maye
26:30 – How to balance Ho-Ne and Ta-te-maye in meetings
30:31 – Applying it in external negotiation with companies
34:20 – How do you know if someone is speaking Ta-te-maye?
43:10 – Methods to gently express Ho-Ne
46:30 – Accountability
49:10 – Key Notes
Links from Guest Appearance:
🔗 Connect with Rina Sakuraba on LinkedIn – https://www.linkedin.com/in/rinasakuraba/
🔗 Coaching Leaders Japan – https://coachingleadersjapan.com/
Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 with his coaching and advisory services. 📈 Visit here to learn how he can help
🎤 Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Scaling Japan Podcast, we welcome Rina Sakuraba, Founder and CEO of Coaching Leaders Japan, an executive coach and cross-cultural leadership expert who helps professionals build deeper communication and emotional safety inside Japanese companies.
Rina breaks down the concept of ne-mawashi, Japan’s behind-the-scenes alignment process and why it’s essential for getting real buy-in from teams, not just silent nods.
She shares how foreign managers and Japanese leaders can improve communication through coaching, build trust with quieter team members, and avoid the common pitfalls that cause ne-mawashi to backfire.
One surprising insight: many teams mistake information-sharing for alignment. Rina explains how leaders can transform one-way communication into real consensus-building.
If you’re managing a Japanese team, selling into Japan, or navigating cross-cultural leadership, this episode is packed with honest and actionable advice.
AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC. They can help you with:
Localized storytelling to build trust in Asian markets
Strategic performance marketing for measurable growth
Account‑based marketing (ABM), paid media, GEO, and SEO
HubSpot‑certified CRM & marketing automation
Data‑driven implementation with cultural expertise
Show Notes:
00:00 – Introduction
03:00 – Why Ontological Coaching is Important
07:55 – What is Ne-mawashi
15:02 – Purposes of Ne-mawashi in Japanese Culture
25:05 – How to Set a Comfortable Environment for Sharing Concerns
30:00 – Challenges Leaders Face with Ne-mawashi
39:27 – Techniques for Better Practice
Links from Guest Appearance: 🔗 Connect with Rina Sakuraba on LinkedIn – https://www.linkedin.com/in/rinasakuraba/
Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 with his coaching and advisory services. 📈 Visit here to learn how he can help
🎤 Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Scaling Japan Podcast, we’re joined by Robert Heldt, CEO of AIM B2B, to explore how marketing in Japan is transforming.
Robert shares exclusive data and insights from the 2025 State of Marketing report in Japan and across APAC. From skyrocketing AI adoption to a sharp dip in content marketing effectiveness, this episode unpacks what’s changing, why it matters, and how companies can adapt.
If you’re a marketing leader, brand manager, or agency working in Japan, this episode is your inside guide to what’s working and what’s next.
AIM B2B – Integrated Marketing & PR in AsiaThis episode is sponsored by AIM B2B, Tokyo’s leading integrated marketing and PR agency since 2008, formerly known as Custom Media. Helping global brands grow across Japan and the APAC region with:
• Localized storytelling to build trust
• Strategic performance marketing for measurable growth
• Account‑based marketing (ABM), paid media, GEO, and SEO
• HubSpot‑certified CRM & marketing automation
• Data‑driven implementation with cultural expertise
Learn more: https://aim-b2b.com/
Show Notes:
00:00 – Introduction
01:12 – Overview of the Podcast
02:10 – Recap on 2024 Report
03:10 – Surveys on Marketing Report
06:15 – Significant Changes in Results: AI Usage for Marketing
07:50 – Findings About Similarities: Storytelling, Content Objectives
09:52 – Report Regarding Usage of Generative AI and AI in General
14:00 – Significant Changes in Results: Content Marketing as A Strategy
18:36 – Story of Rebranding AIM B2B from Custom Media
24:50 – Finding that Impacted AIM B2B’s Strategy: Outsourcing
39:07 – Types of Content from B2B Companies
41:30 – Importance of Thought Leadership Content
45:55 – Content Marketing Trends in Japan
49:32 – Top 3 Skills Marketers Will Need
50:45 – How AIM B2B is Scaling Clients’ Success
52:33 – How to Connect with Robert
Links from Guest Appearance:Robert Heldt on LinkedIn : https://www.linkedin.com/in/robertheldt/
Link to Report : https://aim-b2b.com/blog/longform/content-marketing-japan-2025-insights/
AIM B2B Podcast : https://aim-b2b.com/podcast/
AIM B2B: https://aim-b2b.com
Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale from $100,000 to $10,000,000 with his coaching and advisory services. 📈 Learn more: https://scalingyourcompany.com
🎤 Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Scaling Japan Podcast, we welcome Fariza Abidova, CEO of Trusted Corporation, and a seasoned expert in cross-border innovation, corporate partnerships, and global HR development.
Fariza shares what’s really happening inside Japan’s corporate innovation ecosystem from the invisible blockers within large organizations to the cultural nuances that slow down high-potential projects. She dives into why open innovation often fails to scale, which Japanese cities are becoming more startup and innovation-friendly, and what kind of timeline expectations foreign partners should really have.
She also pulls back the curtain on hard truth facts as: after 3/4 years of running pilot innovation projects, many companies shut them down if revenue isn’t produced, regardless of long-term potential.
If you’re a startup founder, consultant, or part of a government innovation program working in or with Japan, this episode is your inside guide to navigating corporate innovation here.
AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC. They can help you with:
Localized storytelling to build trust in Asian markets
Strategic performance marketing for measurable growth
Account‑based marketing (ABM), paid media, GEO, and SEO
HubSpot‑certified CRM & marketing automation
Data‑driven implementation with cultural expertise
Show Notes:
00:00 – Introduction
03:05 – Why Accelerating Innovation in Japan
08:05 – Open Innovation
14:10 – Working with Japanese Corporations
19:45 – Innovation Challenges in Japanese Companies
23:05 – Secret Challenges Only Insiders Know
29:50 – How to Foster Innovation in Corporates
31:50 – Cities in Japan to Launch Innovation Projects
35:30 – Strategies for Accelerating Innovation
43:30 – Government Policy Shifts
50:10 – Tips for Engaging with Large Corporations
52:05 – Timelines: Japan vs Global
56:31 – Final Message from Fariza
Links from Guest Appearance: 🔗 Connect with Fariza Abidova on LinkedIn – https://www.linkedin.com/in/fariza-abidova/
Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 with his coaching and advisory services. 📈 Visit here to learn how he can help
🎤 Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Scaling Japan Podcast, we welcome Bela Schweiger, President and CEO of Enter Japan K.K. Bela brings over 20 years of leadership experience at global firms including The Coca-Cola Company, Nokia, Häagen-Dazs, and L’Oréal.
Bela shares essential insights on how retail distribution works in Japan, including the roles of trading houses, drugstores, convenience stores, and corporate buyers. He also provides practical strategies for handling Japanese distributor inquiries and how to pitch your brand effectively in a market known for its high standards and relationship-driven business culture.
If you're aiming to launch or expand your consumer product in Japan, this episode is a must-listen for learning how to enter and grow in Japan’s highly structured retail landscape.
---AIM B2B – Integrated Marketing & PR in Asia
This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.They can help you with:
Localized storytelling to build trust in Asian markets
Strategic performance marketing for measurable growth
Account‑based marketing (ABM), paid media, GEO, and SEO
HubSpot‑certified CRM & marketing automation
Data‑driven implementation with cultural expertise
Show Notes:
0:00 – Introduction
1:11 – Overview of Retail Distribution in Japan
8:03 – Major Beverage Brands of Japan
15:35 – Role of Trading Houses (Sogo Shosha)
26:01 – How to Handle Inquiries and Leads from Japanese Distributors
33:57 – Comparing Corporate vs. Small Retail Partners
37:18 – Growth of Drug Stores and Convenience Stores as Retail Channels
40:21 – How to Localize Marketing for Japanese Consumers
44:01 – Tips on How to Pitch Your Brand in Japan
49:14 – Key Takeaways from Bela Schweiger
Links from Guest Appearance:
📘 Intercultural Leadership: Exercises in Action by Sierk A. Horn – Read here
🔗 Connect with Bela Schweiger on LinkedIn – https://www.linkedin.com/in/belaschweiger/
Coaching with Tyson
Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 with his coaching and advisory services.
📈 Visit here to learn how he can help
🎤 Send in a voice message:https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Scaling Japan Podcast, we welcome back Robert Heldt, CEO of Custom Media—a comprehensive B2B marketing, branding, and PR agency serving global enterprises expanding into Japan. Robert shares new insights from their latest survey on B2B content marketing trends, revealing what surprised him most and how Japanese companies approach storytelling differently than their Western counterparts.
If you’re looking to fine-tune your B2B content strategy for the Japanese market, this episode is a must-listen!
---
Show Notes:
0:00 – Introduction
2:40 – What is the survey about?
7:09 – What findings surprise you the most?
11:28 – How Japan tells business stories compared to the West
14:52 – How Japanese companies show themselves to be reliable
16:04 – Cases on how Robert helps a company with storytelling to enter the Japanese market
18:38 – How to get your Japanese customers to give you testimonials
19:34 – How working with an international business benefits a Japanese company
21:10 – Japan’s market view on Generative AI
27:01 – How Custom Media Uses Generative AI
30:20 – Maintaining content quality and scaling production
33:52 – What is a content syndication partner?
36:23 – The future of content marketing in Japan
44:00 – Additional insights from the survey report
---
Links from Guest Appearance:
How Custom Media Wins Two Campaign Asia Awards
Coaching with Tyson
Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services.
Visit here to learn how he can help
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another special episode of the Scaling Japan Podcast. In this episode, we delve into the complexities of Japanese government subsidies for startups and small businesses, featuring insights from a seasoned subsidy and fundraising expert, Nobuji Kanai. This discussion is designed to guide both local and non-Japanese entrepreneurs in navigating the challenges and opportunities of Japan’s subsidy landscape.
From understanding the nuances of different subsidy types to preparing successful applications, this episode is packed with actionable advice for entrepreneurs aiming to secure government support and grow their businesses.
---
Timestamps:
00:00 Introduction | Seminar Overview and Speaker Introductions
02:36 Key Topics | Eligibility, Purpose, and Types of Subsidies in Japan
08:51 Eligibility for Non-Japanese Entrepreneurs | Subsidy Accessibility for Foreign Businesses
09:41 Grants vs Subsidies | Key Differences in Funding Mechanisms and Applications
11:28 National Subsidy Programs | Examples of Subsidies Targeted at SMEs and Startups
13:11 Local and Private Subsidies | Unique Regional Opportunities and Time-Sensitive Applications
14:04 Application Process | Necessary Steps and Documentation for Successful Applications
20:54 Trends and Challenges | Changing Acceptance Rates and Common Mistakes
29:10 Deep-Tech Subsidies | R&D and Advanced Innovation Support Programs
33:14 Time Investment | How Long It Takes to Apply and Complete a Subsidy Process
38:13 Multiple Applications | Strategies for Combining and Stacking Subsidies
41:09 Step-by-Step Guidance | Application, Project Execution, and Reporting
45:05 Case Study | A Non-Japanese Entrepreneur Securing Subsidies and Loans
49:07 Leveraging Loans | Using Subsidies and Business Loans for Financial Flexibility
51:51 Local Grants | Maximizing Opportunities through Regional Subsidy Programs
55:57 Tools and Resources | Where to Find Updated Subsidy Information
01:00:56 Choosing Advisors | The Role of Consultants in Navigating Japanese Subsidies
---
Connect with Our Speakers:
Reach out to Nobuji Kanai on Linkedin
Reach out to KANAI&CO
---
Exciting News for Entrepreneurs Entering the Japanese Market!
We are delighted to introduce SmartStart Japan, your comprehensive partner for establishing and expanding your business in Japan. SmartStart Japan specializes in assisting small businesses, startups, and foreign corporations with incorporation, government subsidies, loans, and market growth strategies.
Services Offered:
Incorporation Support: Facilitating company or branch office setup, processing business manager visas, serving as temporary directors and handling tax notifications and filings.
Government Subsidies & Loans: Assisting clients in securing government-backed loans and subsidies for various business needs, such as sales, marketing, and research initiatives.
Reach out to us at https://smartstartjapan.com/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to an extra episode on the Scaling Japan Podcast. Today, we're bringing you an insightful, in-depth conversation on how to effectively localize your marketing in Japan. Join experts Nanako Aramaki and Nathan Hoernig as they share practical strategies and crucial insights to help businesses adapt to the Japanese unique marketing environment.
Throughout this episode, we’ll cover the essentials of high-context culture, adapting marketing content, common mistakes made by foreign companies, and proven approaches to build trust with Japanese consumers. Nanako and Nathan also dive into the subtleties of Japanese language use in marketing, the importance of social proof, and when to consider creating new content versus localizing existing material.
---
Timestamps:
00:00 - Intro
00:44 - Speaker Backgrounds: Nanako Aramaki and Nathan Hornig
05:15 - Host Overview of Agency’s Revenue Growth Services in Japan
07:07 - Japan's High-Context Culture and Marketing Adaptation Needs
10:22 - Language Nuances in Japanese Marketing and Consumer Perceptions
14:38 - Effective Indirect Marketing for Japanese Consumers
20:25 - Importance of Language Tone and Context in Marketing Content
26:04 - Establishing Trust in the Japanese Market with Social Proof and Quality
30:31 - Japanese Consumer Preferences for Quality and Service Standards
32:37 - Localizing Content vs. Creating New Content for Japan
42:43 - Translation Pitfalls in Japanese Marketing
46:30 - Misaligned Messaging and Cultural Disconnects
56:11 - Common Mistakes by Foreign Companies Entering Japan
1:09:47 - Evaluating Product-Market Fit in Japan Before Market Entry
1:14:24 - Strategies for Effective Marketing Localization in Japan
1:31:16 - Cultural Expectation for Detailed Guidance in Japanese Consumer Experience
1:39:54 - Closing Remarks and Speaker Contact Information
---
Connect with Our Speakers:
Nathan Hoernig:
Linkedin : https://www.linkedin.com/in/digitalmarketingjapan/
Humble Bunny : https://www.humblebunny.com/
---
Nanako Aramaki
Linkedin :
https://www.linkedin.com/in/nanakoaramaki/
TAMLO : https://tam-tamlo.com/
---
Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Scaling Japan Podcast! In this episode, we’re thrilled to host Vijayalakshmi, a seasoned entrepreneur with over 13 years of experience in entrepreneurship, innovation, and education. Vijayalakshmi is the founder of FOX Academy and ATIK Energy Solutions.
Vijayalakshmi dives deep into the startup visa process, sharing who should consider applying, the limitations involved, and specific insights into Hokkaido’s Startup Visa Program. She covers essential requirements, from eligibility criteria for various types of startups to the critical steps in creating a business plan.
---
Timestamps:
02:53 Starting the Journey | How Viji Obtained Her Startup Visa
05:46 More About the Startup Visa | Who Should Apply and Limitations
07:11 About Hokkaido’s Startup Visa Program
11:17 What Hokkaido Looks for in Visa Applicants
13:18 Eligibility for Non-Tech Startups
15:49 Process for Obtaining the Startup Visa
18:47 Essential Business Plan Details | Expected Timeline
26:05 Support Available from the Local Government
29:08 Business Restrictions During the Startup Visa Period
31:12 Costs Associated with the Startup Visa
32:16 Tasks Required of Applicants
33:33 Tips for Applying for a Startup Visa
36:21 Transitioning to the Business Manager Visa
40:12 Support Options for the Business Manager Visa
44:50 Costs Associated with the Business Manager Visa
46:28 Major Advantages of Starting with a Startup Visa
48:59 Post-Company Formation Filings
51:25 Office Requirements for Startup Visa vs. Business Manager Visa
54:59 Post-Incorporation Notifications for Company Setup
---
Connect with Vijayalakshmi on LinkedIn
Explore courses at FOX Academy
---
Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Japan Scalers Podcast! This week, we’re thrilled to have Paul McMahon, founder of Tokyo Dev, a leading platform that helps software developers navigate and secure job opportunities in Japan. Tokyo Dev has become an essential resource for those looking to break into Japan’s competitive tech industry.
In this episode, Paul takes us through his entrepreneurial journey, sharing how he built Tokyo Dev from the ground up and leveraged his deep knowledge of both Japanese and international tech ecosystems. Tune in to hear Paul's story and the invaluable insights he's gained along the way in creating Tokyo Dev as the go-to platform for developers aiming to grow their careers in Japan!
---
Show Notes:
00:00 Intro 3:17 How did Paul start Tokyo Dev? 6:24 Tokyo Dev's target market 7:30 Paul's Special Advantage 11:00 Tokyo Dev's mission 12:14 How did Paul adapt your personality for stage 1? 17:12 How did the networking community help Tokyo Dev? 20:26 Challenges with pricing 28:16 Stage two transitioning from blog to business 36:26 Tokyo Dev's competitors 40:07 Funding 42:00 Third Stage 50:59 Tips to other people about the transitioning stage 58:00 Tokyo Dev's community 1:01:58 Main challenge for Tokyo Dev
---
Links from Guest Appearance :
Paul's LinkedIn | TokyoDev
---
The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services
Discover how SmartStart can simplify your journey and fuel your growth in Japan : https://smartstartjapan.com/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Scaling Japan Podcast. In this episode, we welcome Dr. Arnar Jensson, CEO of Cooori, a cutting-edge AI-powered language learning platform. Dr. Arnar brings a wealth of experience in scaling businesses in Japan's unique market. Cooori has made waves with its innovative approach to language learning, combining advanced technology and human-centered design to enhance education.
Join us as Dr. Arnar dives into his journey with Cooori, navigating the B2B market in Japan, uncovering competitive advantages, and sharing insights from his experience in the different stages of business growth. He also offers valuable tips for companies looking to expand into new markets and adapt their strategies for survival and success. This episode is packed with practical advice for scaling your business in Japan and beyond.
---
Show Notes :
00:00 Intro
1:48 What is Cooori?
3:30 Dr Arnar & Japan
5:58 B2B market
8:46 Competitive advantage
10:38 Stage 1
24:00 Unique insights in stage 1
26:48 How did you adapt your personality for stage 1?
32:07 Stage 2
42:00 What advantages did you get in stage 2?
47:58 Unique insights
49:08 Current progress
52:45 What are some important factors in your mind when moving to another market?
54:35 Several things that help your company to survive.
1:00:14 Messages for listeners
---
Reach out to Dr Arnar Jensson
Learn more about Cooori!
---
The Japan Scalers Podcast is produced by our companies Scaling Your Company & SmartStart Japan
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Scaling Japan Podcast! In this episode, we’re excited to have Apolline Daimaru, a branding expert with a wealth of experience in helping businesses establish their identity in Japan.
Apolline dives deep into the world of branding, sharing her insights on how startups can effectively build a brand, the tools and components involved, and the timeline for creating a lasting impression in the market. She also discusses when startups should start investing in branding, common mistakes made in Japan, and how understanding Japanese culture plays a crucial role.
Tune in as she covers these topics and more, including trends in Japanese branding and a few fascinating rebranding projects.
---Timestamps:
00:00 Intro
3:55 What is Branding?
8:28 Branding for startups
11:49 Building a brand & tools and components involved in creating a brand
14:03 How long does the branding process take for startups & small businesses
16:39 When should a startup start to invest in branding?
22:18 Some steps startups could take to create their own brand
26:22 Pros & Cons of in-house branding vs freelance/agency
31:18 What are some common mistakes that startups in Japan make
34:50 How important is understanding Japanese culture for successful branding?
43:22 Branding trends happening among Japanese people
48:45 Example rebranding projects
---
Reach out to Apolline on her LinkedIn here
Visit nowthen on their website here
---
Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Scaling Japan Podcast. Today we are joined by Yuga Koda, the CEO of Nihonium, a company dedicated to helping SaaS companies successfully enter the Japanese market. Nihonium works closely with foreign software companies, guiding them through the complex process of localization and adaptation to Japan's unique business landscape.
Join us in this episode as Yuga shares insights into the software gaps in Japan, how Nihonium supports the growth of foreign software companies, and the crucial role localization plays in building trust with the local market. We’ll also dive into cultural differences between Japan and the West, and Yuga will provide key advice for startups looking to establish themselves in Japan.
Stay tuned for a deep dive into navigating Japan's evolving tech ecosystem.
---
Timestamps:
00:00 introduction
2:36 How Nihonium is helping SaaS companies enter the Japanese market?
9:05 What area of software are Japanese companies lacking?
11:41 Are domestic startups in Japan filling up the software gap?
12:23 Entry options for foreign software companies.
32:23 Gaining trust out of the local market/ Why is localization so important?
41:46 Cultural differences between Western vs Japan
51:50 Marketing in Japan
1:10:13 Advice for startups entering into Japan
---
Reach out to Yuga on his LinkedIn here
Visit Nihonium on their website here
---
Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
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Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Japan Scalers Podcast. In this episode, we are joined by Eran Galperin, founder and CEO of Gymdesk, a leading software platform revolutionizing gym management. Eran walks us through the critical stages of building Gymdesk into a thriving business, from finding product-market fit to scaling across different stages of growth.
Join us as Eran shares valuable insights into his competitive advantage, the challenges he faced in developing a strong product, and the pivotal moments that shaped his approach to recruitment, content marketing, and expansion. He even offers a glimpse into the unique opportunities in the Japanese market, and how Gymdesk has adapted to global needs
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Show Notes:
0:00 Intro
2:51 What is Gymdesk?
5:13 Erin's competitive advantage
8:47 How long did it take for Erin to have a strong product-market fit?
10:04 Beginning stage of Gymdesk
15:37 What are the advantages you had & how did you successfully utilize them?
23:45 Would you like to share any insights regarding the first stage of business?
30:16 Eran shares second-time founder advantage
32:40 Eran’s content marketing experience
35:55 How did you adapt your personality for stage 1?
39:11 Stage 2, a redesign in early 2020, followed by growth
43:50 Gradual internal team expansion, learning from outsourcing mistakes
49:51 Unlocking Yourself & Recruitment
54:39 Challenges in Stage 2
58:36 What would you define as Stage 3?
1:03:34 Japan market
1:13:11 Conclusion
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Links from Guest Appearance :
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The Japan Scalers Podcast is produced by our companies Scaling Your Company & SmartStart Japan
Discover how SmartStart can simplify your journey and fuel your growth in Japan : https://smartstartjapan.com/
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Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Japan Scalers Podcast, Tyson chats with Ray Sato, co-founder of Grow and former lead recruiter for Uber Eats in Japan. Ray shares his journey from being the first recruiter for Uber in Japan to scaling the team from 10 to 120+ employees across APAC, contributing to Uber Eats reaching a $1 billion run-rate. He discusses the competitive strategies and challenges that helped shape Uber Eats' success.
Ray also offers insights into key topics such as recruitment pipelines, OKRs & KPIs, employee value propositions, and his experience launching Grow, a recruitment agency that achieved $3 million in revenue during its first year.
Tune in for valuable lessons on scaling, overcoming challenges, and driving growth in fast-paced startup environments!
Timestamps:
0:00 Intro
3:40 Ray's Story at UberEats
7:31 Services of UberEats
10:16 Ray’s Competitive Advantages
17:17 Uber’s Competitive Close Rate
21:15 Challenges & How Ray Overcame Them
33:21 Advice from Ray
42:37 OKRs & KPIs Insights
45:50 Recruitment Pipeline & Internal Processes
52:42 Employee Value Proposition (EVP)
59:52 Fintech Support to Sales Ratio
1:00:21 The 4 Stages of Growth
1:12:37 What is Grow?
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Links from Guest Appearance :
Ray's LinkedIn | Grow's Website
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The Japan Scalers Podcast is produced by our companies Scaling Your Company & SmartStart Japan:
Discover how SmartStart can simplify your journey and fuel your growth in Japan : https://smartstartjapan.com/
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Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Scaling Japan Podcast. Today we are joined again by Beau Becker, the CEO of Reiwa Pharmaceuticals in Japan. Reiwa Pharmaceuticals produces an anti-flush drink called Akan and has experience incorporating in Japan and helping others incorporate in Japan.
Join us as Beau talks about his experiences whilst creating a bank account in Japan and the recommendations for the best banks for foreign entrepreneurs and workers in Japan.
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Show Notes
0:00 Introduction
5:03 The Four Stages of the Fast Track Banking Strategy
28:37 About the Required Residence Status
32:51 Limitations and Technicalities of an employment business
34:27 English Service Banks in Japan
36:22 What Kind of Stamps Are You Going to Need?
38: 55 About the Account Booklet
41:45 Mega Banks
47:21 Different experiences with Shinsei Bank
50:33 Online Banking
56:51 The Business Plan and Needing a Website
1:00:23 Credit Unions
1:04:10 Does He as a Service provide advisory to Companies that need help with the Business plan for these loans?
1:10:43 Final Thoughts
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Reach out to Beau on his LinkedIn
Be sure to check out Reiwaseiyaku and their Instagram
Beau also wrote two extremely popular articles on creating a bank account and incorporating a company, which you can find below:
https://www.linkedin.com/pulse/guide-corporate-banking-japan-beau-becker/
https://www.linkedin.com/pulse/guide-incorporation-japan-beau-becker/
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Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Scaling Japan Podcast! In this special solo episode, Tyson dives deep into the questions posed by his LinkedIn audience, providing practical answers that every aspiring podcaster and business leader in Japan needs to hear.
Tyson pulls back the curtain on his podcasting journey, sharing invaluable tips on how to start and scale a podcast in Japan. He also delves into the lessons learned from mistakes made along the way and offers advice on how to avoid common pitfalls.
Check out the Scaling Japan Podcast | Tyson's LinkedIn
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TimeStamps :
0:20 Starting a podcast in Japan intro
01:11 Personal & Professional impact of doing a Podcast
04:12 How has it helped the people you've interviewed
05:09 Impact on the broader system of audience
08:33 Approaches to solving Listener's feedback
12:55 Distribution platforms & SEO in Japan
18:42 Marketing growth for podcasts
24:43 Tools used
31:48 Practicing & Rehearsing
33:32 Recording equipment
35:34 Preparing recording environment
36:02 Choosing guests
40:47 Mistakes made as a host
41:37 How to prevent those mistakes
44:33 Co-hosting & Remote podcasting
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The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch Lab :
Discover how Launch Lab can simplify your journey and fuel your growth in Japan :
https://launch-lab.jp
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Send in a voice message:
Hello and welcome to another episode of the Scaling Japan Podcast. Today we are joined by Eli David Rokah, the CEO of StartupBlink, a startup ecosystem research center working with over 100 government entities, corporate innovation programs, and multilateral organizations worldwide. Their global startup ecosystem map has hundreds of thousands of registered start-ups, co-working spaces, and accelerators, creating a robust sample of innovation globally, being well known for creating the startup ecosystem index of 1000 cities and 100 Countries.
Join us in this episode as Eli explains StartupBlink’s Index, where Japan and its cities are ranked amongst the other countries and the industries the Japanese government should focus on in the future
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Show Notes
0:00 Introduction
3:12 Overview of StartupBlink and the StartupBlink Index
5:06 The Highest Ranking Japanese Company
23:51 Japan’s performance in 2024
30:21 Further Thoughts on the support from the Japanese Government
38:15 Other facts about Singapore that makes it much easier for Startups
44:06 More on Business Environment Versus Overall Rank
47:37 Industry Specifics
49:21 Trends in terms of Industries
52:33 What Industries should Tokyo Focus on and any Final thoughts for any policy makers?
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Reach out to Eli on his LinkedIn here
Visit StartupBlink on their website here
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Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message