Scale Up Strategies: The Business Podcast for Coaches, Consultants, and Speakers
Laura Bashore and Mary Fain Brandt
77 episodes
5 months ago
Securing a TEDx talk remains one of the most coveted opportunities for speakers, coaches, and thought leaders. But what exactly does it take to not only get selected but to deliver a talk that transforms your career and business? In this illuminating conversation, five-time TEDx speaker Bobby Umar pulls back the curtain on the entire process. Bobby's journey from rejected applicant to becoming a TEDx veteran with over 2 billion social media impressions offers powerful lessons for anyone with...
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Securing a TEDx talk remains one of the most coveted opportunities for speakers, coaches, and thought leaders. But what exactly does it take to not only get selected but to deliver a talk that transforms your career and business? In this illuminating conversation, five-time TEDx speaker Bobby Umar pulls back the curtain on the entire process. Bobby's journey from rejected applicant to becoming a TEDx veteran with over 2 billion social media impressions offers powerful lessons for anyone with...
Securing a TEDx talk remains one of the most coveted opportunities for speakers, coaches, and thought leaders. But what exactly does it take to not only get selected but to deliver a talk that transforms your career and business? In this illuminating conversation, five-time TEDx speaker Bobby Umar pulls back the curtain on the entire process. Bobby's journey from rejected applicant to becoming a TEDx veteran with over 2 billion social media impressions offers powerful lessons for anyone with...
Tired of hearing Instagram is a business must, but not seeing the ROI for your B2B needs? Us too, and that's why we've brought in Jenn Herman. Get ready to transform the way you create content with Jennifer's expert tips. We explore the art of crafting educational and visually appealing posts that captivate audiences and effectively communicate your message. From practical advice on batching content and leveraging B-roll footage to making the most of scheduling tools like GoraPulse, ...
How does a mobile notary scale business to nationwide and internation heights? Find out how our guest used Google My Business to do just that! Understanding the essential role of Google My Business can be a game-changer for small business visibility and growth. In this enlightening episode, we discuss strategies for maximizing GMB’s potential, the importance of gathering authentic testimonials, and how to respond effectively to customer feedback. Laura and Mary are joined by expert, J...
Unlock the secrets of Chambers of Commerce as we explore their rich history and modern-day impact on business growth and community engagement. Imagine doubling your business connections by understanding the true power of these networks, which have been pivotal since medieval times. Our journey through this episode promises insights into how chambers have transformed from simple trade associations to dynamic engines for local economic development. We share our own stories of finding the right ...
Thoughtful gifting can make a difference for the business owners in your life. This episode provides a diverse array of unique and practical gift ideas tailored for entrepreneurs, covering everything from tech gadgets to personal growth subscriptions. • Highlighting the importance of digital tools for productivity • Recommending desk organizers and docking stations for efficient workspace • Discussing the necessity of comfortable headsets and noise-canceling headphones ...
Ever wondered how businesses can truly stand out in a crowded market? Join us as we welcome Michael Vickers, a entrepreneur and consultant, who shares his secret sauce for success: mastering business verticals. Michael promises to enlighten us with his insight on why identifying and owning specific niches is the game-changer you need to prevent business failure. With his practical strategies, you'll learn how to position your business as the go-to choice in your industry, ensuring that you ...
Ever wondered how embracing gratitude could transform your business and personal life? As the season of Thanksgiving approaches, we dive into heartfelt conversations about the power of appreciation in our entrepreneurial journeys. We share personal stories that highlight the unwavering support of our husbands and the invaluable role of a strong support system, be it family or a cherished group of friends. It's easy to get swept away by the pursuit of business goals, but taking a moment to rec...
Unlock the secrets to harnessing LinkedIn's full potential for business growth as your hosts, Mary Fain Brandt and Laura Bashore, guide you through the platform's newest features and strategic approaches to scale your reach. Can vertical video feeds really revolutionize your engagement? We reveal how a friend skyrocketed to 200,000 views by making the most of these tools and share expert tips on crafting content that captures attention, even in silent mode. Discover how to easily manage...
Are you ready to transform your business mindset and strategy? Explore the essential lessons we've learned in navigating growth and change, from shifting our focus from career coaching to honing our roles as business owners. Discover how letting go of tasks that no longer bring joy can foster a sense of relief and renewal, keeping your core vision intact even as strategies evolve. This episode promises insights into embracing change positively to prevent stagnation and cultivate both personal...
Unlock the secrets to sustainable business growth and personal development with insights from three groundbreaking books that have transformed our professional lives. Discover how "Profit First" by Mike Michalowicz can revolutionize your financial management approach, ensuring you prioritize profit and prevent fund misuse by setting up separate bank accounts. Learn from our experiences as we highlight how this method can bring clarity, structure, and sustainability to your business finances, ...
Next week we have a brand new episode on goal setting. But its more than setting goals, its strategies to kick their butt. See below to sign up for brand new Webinar Mary and Laura have brewed up for you! Before that, we want to tease some of the great insights and strategies with this throw back episode on professional and personal goal setting. We are sharing some personal stories that will show you you're not the only one who doesn't have it all figured out all the time. Our goals is to g...
This week we are sharing a throwback episode from when we were the Redefine Your Career Journey Podcast. Why are we sharing this? Because many of you are still treating your business as a side hustle. Let's move you beyond that by examining the pros and cons of having your own business! Unlock the secrets of the gig economy and transform your side hustle into a thriving business venture. Ever wondered if your part-time passion could become your full-time career? We promise to shed lig...
Ever wondered how a to start your own podcast? Wondering if you have something of value to share? So did our guest, Matthew Blades, once at the pinnacle of a 27-year broadcasting career, he shares his personal journey of resilience and transformation. Matthew's story unfolds into the creation of "Learn from People Who Lived It," a strong support network for those seeking growth and connection. Through our conversation, we highlight LinkedIn's unexpected role in forming meaningful relat...
What if your Facebook ads could do more than just gather likes and shares? Join us as Stacy Zeal, a fractional CMO and guru in paid social platforms, helps unravel the misconceptions around Facebook advertising. Were talking through the maze of Facebook's advertising landscape, demonstrating why it should be seen as an integral part of your marketing strategy rather than a solitary tool. Her journey from organic social media management to leading paid campaign strategies for top brands equips...
Ever wondered how to find a virtual assistant who truly elevates your business? Join us as we chat with Stefan Van der Heyden, the brilliant founder of Virtue Staff. Stefan pulls back the curtain on his game-changing approach to sourcing top-tier virtual assistants, sharing just how his team filters through 40,000 applicants each month to bring you the best of the best. Learn the secrets behind their competitive rates of $12 to $15 per hour and discover why quality and impact matter more than...
Ready to supercharge your Black Friday sales strategies? Discover how to turn the biggest shopping event of the year into a golden opportunity for your business. You'll learn how to leverage online sales trends, capitalize on a 9% year-over-year increase in digital shopping, and understand the power of an average 31% discount rate to convert potential clients into loyal customers. Reflecting on our favorite Black Friday finds, from essential business SaaS products to exclusive concert tickets...
Ever wondered how to become a podcast guest that hosts can't resist inviting back? Discover our top strategies for standing out and making the most of your guest appearances. In this episode of Scale Up Strategies, we share personal tales of navigating extreme weather and quirky Friday the 13th superstitions while diving into the booming world of podcasting. With insightful statistics from Edison Research, we highlight how guest appearances can expand your reach and build your brand wi...
Ever wondered how to turn casual browsers into loyal clients with just a click? Discover the power of lead magnets and why they are a game-changer for your business. In this episode of Scale Up Strategies, we dive into the world of lead magnets, from their humble beginnings as simple PDFs to their evolution into indispensable tools for building a robust and controllable email list. Learn about the different forms lead magnets can take—eBooks, guides, checklists, and cheat sheets—and why offer...
We've got some exciting news to share! We have officially launched our YouTube Channel. We know you want to SEE us in action, now you can! Mary and Laura thought a fund blooper reel would be the way to kick things off. Head over and check us out. Subscribe to get past episodes and brand new episodes weekly! See you on YouTube: https://youtu.be/Rwc9LTVeKdM And check out this full episode: https://youtu.be/qLCL0tJpZU0 Text us your Thoughts Thank you for listening to Scale Up Strate...
Curious about how AI can transform your business? Imagine cutting down hours of mundane tasks and enhancing customer interaction without needing to expand your team. Join us as we, your certified AI consultants, unpack the massive potential AI holds for coaches, consultants, and speakers. We’ll even weave in a cautionary tale about dental mishaps and the importance of night guards—because efficiency and self-care both matter! Unveil how AI can revolutionize your decision-making processes, fr...
Scale Up Strategies: The Business Podcast for Coaches, Consultants, and Speakers
Securing a TEDx talk remains one of the most coveted opportunities for speakers, coaches, and thought leaders. But what exactly does it take to not only get selected but to deliver a talk that transforms your career and business? In this illuminating conversation, five-time TEDx speaker Bobby Umar pulls back the curtain on the entire process. Bobby's journey from rejected applicant to becoming a TEDx veteran with over 2 billion social media impressions offers powerful lessons for anyone with...
