What does it take to build and scale global brands in today’s hyper-competitive world?
In this episode of Scale Sessions, Nicola Anderson sits down with Carol Howley, a CMO with a track record of scaling tech companies, driving transformation, and delivering commercial results in complex, high-growth environments. At Exclaimer, she doubled ARR to over £80M, and has also led marketing at Canonical, and Skyscanner. She has been consulting and working as an interim CMO the past year alongside PE investors to accelerate portfolio growth across marketing and sales in scaling B2B SaaS businesses for Magnus Consulting.
From leading teams and navigating rapid expansion to using marketing as a force for positive change, Carol offers actionable lessons for leaders at every stage. Whether you’re building a marketing team, sharpening your brand strategy, or striving to integrate leadership and culture into growth, Carol’s insights will help you accelerate your success.
Some of the topics we cover include:
The lessons from scaling inside Skyscanner during hypergrowth
How to balance creativity and data in modern marketing
Building and leading high-performance teams in fast-growth environments
Why brand experience is more than a logo — and how to make it resonate
The role of culture and leadership in scaling marketing functions
Emerging trends shaping the future of marketing and customer engagement
Scale Sessions delivers straight-talking, unfiltered chats with growth leaders on the front lines. Whether you’re a CMO, VP of Marketing, or a sales leader, our guests share practical advice to help you boost revenue, build brands, and overcome growth challenges.
Let’s start scaling.
What if the secret to scaling revenue teams wasn’t just about hiring or retention, but about treating performance, growth, and retention as one continuous cycle?
In this episode of Scale Sessions, host Nicola Anderson sits down with Pamela Marsh, Director of Strategic Sales at Udemy to explore the habits, mindsets, and leadership strategies that create high-performing teams.
Pamela reveals why nurturing, challenging, and motivating people in the right way fuels both performance and retention. She also shares her own weekly reflection routine - a simple practice of checking goals, learnings, and impact - that helps leaders and teams step off the “cogwheel” of constant grind and reset with clarity.
This episode dives into:
Why performance, growth, and retention fuel each other
How leaders can motivate without micromanaging
The importance of meaningful work for long-term retention
Building sustainable, high-performing revenue teams
Whether you’re a revenue leader looking to scale or an individual aiming to reset your own growth habits, this episode offers practical insights you can implement immediately.
Scale Sessions brings you straight-talking conversations with female revenue leaders on the front lines of growth. No fluff - just actionable insights to help you scale with impact.