After more than a decade of working online (and staying in a constant state of “busy”), I’ve hit a turning point - one where my most profitable months are also my calmest ones. In this episode, I’m talking honestly about what it’s like to unlearn the idea that productivity equals worth, and how I’m learning to enjoy the quiet again. You’ll hear: Why slowing down often leads to more clients and profit How to find meaning and fulfillment outside of constant workThe surprisingly freeing act...

Let’s be real - sometimes “passive income” isn’t all that passive. In this episode, we’re talking about the active, roll-up-your-sleeves side of running an online business - the simple but often overlooked tasks that actually move the needle when sales slow down Because while we all dream of automation and hands-off systems, if you’re still building your audience or your first product, you have to show up. The good news? There are strategic, human ways to do it that don’t burn you out. Here’s...

Ever wish your email list could make sales while you nap, travel, or just don’t feel like showing up online? In this episode, we’re diving into the one email marketing sequence that completely transformed my business: my “never-ending” nurture sequence. I’m breaking down exactly how it works, why it’s my most profitable marketing tool, and how you can create your own automated sequence that keeps selling your offers even when you’re off the grid (or just too tired to be inspirational). Here’s...

No massive audience? No problem. In this episode, I’m breaking down how to actually launch your online course or digital product when your audience is small - like under 500 followers small. Because here’s the truth: a small, engaged audience can be just as profitable (and a lot less chaotic) than chasing thousands of followers who barely know you. Inside this episode, I share: What realistic expectations look like when launching to a small listWhy your first launch shouldn’t be treated like ...

Up until now, I’ve focused mostly on scaling your business with digital products. But moving forward, I want to broaden the conversation and talk about making money online in more ways, because there’s more to online income than just courses and funnels. In this episode, I dive into what I’ve been researching lately: how modern content creators are actually making money - not the gimmicky “fill out surveys” kind, but real, sustainable income streams that can grow over time. Here’s what you’ll...

Confession: last week I missed publishing a new episode for the first time in a year and a half. My podcast streak is officially broken (cue dramatic music). 📥 Get my free Product Platform Guide here (while the full Toolstack is being updated!) But instead of sulking, I’m back today with a behind-the-scenes episode on something I get oddly passionate about: keeping my business running costs as low as possible. Inside this episode, I share: Why I’ll happily splurge on travel or groceries but h...

What happens when you decide to start completely fresh on Instagram - even if you already have a business account with followers, content, and years of work behind you? In this episode, I’m sharing the real story behind why I launched a brand new Instagram account, what tripped me up at the start, and the three things I’m focusing on to grow it from scratch. You’ll hear: How I’m approaching value, connection, and consistency to grow an account from zero.My exact plan for posting, creating con...

If you’ve spent any time on Instagram lately, you’ve probably seen creators linking to Stan Store - and maybe you’re wondering if it’s the right platform for you. In this episode, I’m breaking down my honest experience of moving to Stan Store: why I switched, what I love, what frustrates me, and whether it’s really the simple all-in-one solution it promises to be. Inside, you’ll hear: Why simplicity was the #1 reason I moved to Stan StoreThe pros (easy setup, fast selling, link-in-bio integra...

This episode wasn’t even on my to-do list, but I’ve been down an AI rabbit hole for hours and had to hit record while the thoughts were still hot. Today, I’m unpacking AI avatars, AI “twins,” and voice generation and what they could mean for creating online courses and content. I started as a total skeptic. Honestly, the thought of duplicating myself with an AI avatar made me cringe. But the more I test tools, watch how creators are using them, and play around with AI video and audio, the mor...

I’m back with part two of my ads journey and let me tell you, it’s been a hot mess. If you haven’t listened to part one yet, I recommend starting there to hear about my starting strategy. In this follow-up, I’m spilling what actually happened during my first full week of running ads for my Kickstart Your Course Challenge. Inside this episode, I share: Why conversion ads are testing my patience (and my budget).The reality of the “50 conversions” rule and why I’m bending it.How editing, setup e...

📢 Kickstart Your Course Challenge is now open for enrollments - save your spot for the next Live round starting Sept 15th! In this episode, I’m taking you behind the curtain of my very first intentional dive into running ads for my business. No polished “expert advice” here - just a raw, real-time experiment as I budget, test, and figure out what actually works (and what just eats up cash). I’ll share: Why I finally decided to give ads a shot after having organic traffic as my core go-t...

You’ve built the course. You’ve poured your expertise into it. So why on earth is no one buying it? In this episode, we’re doing a no-BS, step-by-step audit of your course, offer, and marketing funnel to figure out exactly where things might be falling flat. Spoiler alert: It’s probably not your product - it’s the way you’re positioning and marketing it. We’re diving into: The top mistakes course creators make with offer positioningWhy “more content” is not the answer (and what to do in...

So... what does a bestselling course actually look like? If you’ve ever wondered how long your lessons should be, whether to drip your content, or if talking head videos are still a thing - this episode is about to clear the fog. In this week’s episode of the Savvy Offer Hub, I’m breaking down the most common student preferences (yep, based on real polls from my audience) and how they can help you structure a course people actually want to finish. We’re diving into: How long your ...

Blogging is so 2005... or is it? In today’s episode, we’re tackling a spicy question that stirs up a lot of strong opinions online: Is blogging dead? Spoiler alert: I don’t think so and I’m breaking down why blogging is still one of the most powerful long-term strategies for online entrepreneurs who love writing, want more control over their content, and crave that sweet evergreen traffic. We’ll cover: Why video may be trending, but written content still reigns for many readers (h...

🎬 Get started with Your First Mini Course Workshop. Feeling overwhelmed by all the talk about funnels, offers, and opt-ins? Wondering how the heck you’re supposed to start building your online product suite without wanting to throw your laptop into the sea? In this practical, step-by-step episode, we’re breaking down the basics of funnels - what they actually are, why you need one, and how to start mapping out your customer journey before you’ve even created your product. You’ll learn: ...

Thinking about launching your first online course but worried it’s going to break the bank? In this episode, we’re busting myths and breaking down the real costs of course creation - without the overwhelm or the BS. Whether you’re transitioning from in-person services or testing the digital waters with your first offer, I’m walking you through: The core expenses to expect (and which ones you can skip)What to consider if you plan to DIY vs. outsource parts of the processBudget-friendly tools I...

🔓 The Kajabi Glow-Up Experience is now open for enrollments. In this episode, we’re talking tripwires, order bumps, and upsells: what they are, why they matter, and how to make them irresistible. We do a deep-dive in topics like: The #1 mistake Kajabi users makeHow to design a no-brainer tripwire that turns freebie seekers into buyersOrder bump psychology: what works, what flops, and how to price it rightReal-life examples across niches (including gut health, Pinterest, and decluttering...

In this episode, I’m breaking down how to audit your own customer experience step-by-step, from the moment a stranger finds you online to the second they hit that "buy" button and what happens after. We’re talking about common mistakes, optimizing the little things (hello, mobile view!), and rethinking your entire flow with your audience in mind. Plus, you'll get all the details on my brand new offer - The Kajabi Glow-Up experience - a personalized, done-with-you 6-week journey for Kajabi use...

🎬 Explore Your First Mini Course Workshop here. Ever feel like lower-ticket offers are the black sheep of the online business fam? You’re not alone. In this juicy episode, we're diving deep into the age-old debate: Are low-ticket offers worth it, or just a waste of your time? We’re talking about those $7, $21, maybe $33 offers that people love to trash-talk - but that might just be your secret weapon for confidence, consistency, and cash flow (yep, even if it’s small at first). We're chatting...

If you've ever asked yourself, “Why would anyone buy my product when there are already a hundred out there?” - this one’s for you. Inside this episode, I’m walking you through three mindset shifts that’ll help you stop second-guessing your brilliance and start creating (and selling) offers with confidence. You'll learn: Why you are the secret sauce - not just your productHow competition is actually a sign you're on the right trackWhy your audience is not drowning in the same bubble you areThi...