Aidan, the co-founder of Reserv Labs, shares his journey from Tech Account Executive to launching a health-focused energy drink.
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Chapters
00:00 Introduction and Background
01:24 Starting Reserve Labs: Timing and Sacrifices
03:08 Identifying the Need for a Healthy Energy Drink
04:43 Creating the Product: Partnering with Experts
08:08 Manufacturing and Assembly Process
16:00 Marketing Strategies: B2B Sales and Influencer Partnerships
23:34 Scaling the Business: Advertising and Growth