In this episode of the Sales Strategies for Christian Coaches podcast, Justin Janowski discusses the importance of income producing activities (IPAs) for coaches. He emphasizes the need to balance short-term sales strategies with long-term brand building efforts. Justin categorizes various activities that can lead to immediate sales and encourages coaches to engage with known audiences rather than anonymous ones. He also highlights the significance of creating a consistent system for growth in business.

Takeaways

• Justin Janowski started his coaching business with self-doubt but achieved significant success.
• Income producing activities (IPAs) are essential for generating revenue.
• Coaches often focus too much on long-term strategies at the expense of immediate sales.
• Many coaches avoid sales due to fear of rejection or judgment.
• Engaging with a known audience is crucial for effective sales.
• Activities like direct messaging and hosting webinars are considered IPAs.
• Success in coaching is directly related to the number of IPAs performed.
• Coaches should maintain a balance between serving clients and pursuing new sales.
• Creating a system for IPAs can lead to consistent business growth.

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Keywords:

Christian coaching, income producing activities, sales strategies, business growth, marketing, coaching clients, mindset, short game, long game, engagement