In this episode, I’m joined by international keynote speaker, author, and business strategist Katie Hornor for a powerful conversation about how to run profitable events without compromising your faith or values.
Katie shares her unique approach to event planning—starting with the end in mind, embracing authenticity, and using transparency to build trust and drive results. Whether you're planning a retreat, workshop, or full conference, Katie’s insight will help you create events that are not only impactful but aligned with your calling.
We also talk about how your story, style, and strengths are tools God can use to make a difference through your business. If you’re a Christian coach who feels called to stand out, this episode will encourage you to step forward with confidence.
Here’s what we cover:
How to blend faith and business without compromise
Why authenticity attracts the right people to your events
How to serve through speaking (not sell from the stage)
A simple strategy to reverse-engineer your event for success
Why clarity and transparency around your offer matters
How to prepare your event 6–12 months in advance
What to do if not everyone buys—hint: serve anyway
About My Guest
Katie Hornor is an international keynote speaker, business owner, homeschooling mom of five, and the award-winning author of The Flamingo Advantage: How to Leverage Unique, Stay Relevant and Change the World. She’s been featured on NBC, CBS, FOX, and TEDx. Her mission is to help Christian entrepreneurs build joy-filled businesses that create more impact, more sales, and more freedom.
You can connect with Katie and learn more about The Flamingo Advantage at https://www.katiehornor.com.
And don’t forget to subscribe to Sales Strategies for Christian Coaches so you never miss an episode filled with practical strategy and faith-based encouragement for growing your coaching business.