Sales & Marketing Playbook: Unleashed

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Sales & Marketing Playbook: Unleashed

Evan Polin & Craig Andrews

48 episodes

5 days ago

Send us a text Have you ever wondered why your company struggles to convert leads despite having a robust marketing strategy? The answer might lie in the fundamental misunderstanding that plagues many businesses today. Dwayne Riff, President of Global Source International, joins hosts Craig Andrews and Evan Poland to unpack a critical business truth: sales and marketing are not the same thing. Drawing from decades of experience helping companies scale their revenue, Dwayne reveals how this m...

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Entrepreneurship

All content for Sales & Marketing Playbook: Unleashed is the property of Evan Polin & Craig Andrews and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Send us a text Have you ever wondered why your company struggles to convert leads despite having a robust marketing strategy? The answer might lie in the fundamental misunderstanding that plagues many businesses today. Dwayne Riff, President of Global Source International, joins hosts Craig Andrews and Evan Poland to unpack a critical business truth: sales and marketing are not the same thing. Drawing from decades of experience helping companies scale their revenue, Dwayne reveals how this m...

Show more...

Entrepreneurship

Episodes (20/48)

Sales & Marketing Playbook: Unleashed

Internal Selling: Building Trust in Healthcare Compliance

Send us a text What happens when compliance isn't a jail sentence but a collaborative approach to protecting your organization? Today's conversation with Raul, VP and Chief Compliance Officer for Jackson Health System, reveals the unexpected parallels between effective compliance work and successful sales and marketing strategies. With oversight of healthcare compliance for 15,000 employees across multiple hospitals and healthcare centers, Raul shares how his team has transformed potential f...

1 week ago

21 minutes

Sales & Marketing Playbook: Unleashed

Authenticity: Your Company Culture's Secret Weapon

Send us a text Authenticity isn't just a buzzword—it's the lifeblood of successful organizations. In this illuminating conversation with Rachel Platt, CEO of Platinum HR Consulting, we dive deep into how company culture directly impacts your bottom line and why the alignment between what you say and what you do matters more than ever. Rachel unveils the costly consequences of cultural disconnects: when your external messaging doesn't match your internal reality, employees sense it immediatel...

2 weeks ago

28 minutes

Sales & Marketing Playbook: Unleashed

Your Vision Needs to Leave Your Head

Send us a text Ever witnessed the classic battle between sales and marketing teams? "They're sending us garbage leads!" versus "They can't close what we're giving them!" This fundamental conflict has existed since the dawn of business itself, but it doesn't have to plague your organization. In this enlightening episode, EOS Implementer James Wisdom joins hosts Craig Andrews and Evan Polin to reveal how the Entrepreneurial Operating System transforms business alignment. With over two decades ...

4 weeks ago

27 minutes

Sales & Marketing Playbook: Unleashed

Measuring Marketing Impact: Beyond Vanity Metrics

Send us a text What happens when a C-suite executive asks the marketing team about bottom-line impact and is met with blank stares? For Mike Strata, that uncomfortable moment became the catalyst for creating Galileo, a revolutionary marketing analytics platform that's exposing the massive blind spots in how businesses measure marketing effectiveness. You're about to discover why the metrics you've trusted for years might be leading you astray. Mike reveals how one company was unknowingly los...

1 month ago

27 minutes

Sales & Marketing Playbook: Unleashed

Know Your Buyer: How Sales Personas Drive Revenue Growth

Send us a text Are you struggling to connect with potential clients? The answer might be hiding in your understanding of customer personas. In this illuminating episode, sales coach Evan Polin and marketing expert Craig Andrews reveal how developing detailed customer personas can transform your sales approach from scattershot to laser-focused. "Personas are only important for salespeople and companies that want to close sales," declares Evan, setting the tone for a conversation brimming with...

1 month ago

28 minutes

Sales & Marketing Playbook: Unleashed

Master Your Customer Personas

Send us a text Have you ever felt like your marketing dollars are disappearing into thin air? Or wondered why your sales team struggles to convert seemingly good leads? The answer might lie in how well you understand who you're actually selling to. In this enlightening episode, Craig Andrews and Evan Polin tackle the often misunderstood concept of customer personas and why they're fundamental to business success. As Evan aptly puts it, "If you don't know what a good prospect looks like, you'...

1 month ago

28 minutes

Sales & Marketing Playbook: Unleashed

Finding Your Core Customer: The Key to Business Growth

Send us a text What if everything you thought about your ideal customer was wrong? In this eye-opening conversation with Kevin O'Connor, Vice President of Strategic Coaching and Consulting for Align5 and scaling up business coach, we uncover the crucial difference between high-revenue customers and truly profitable core customers that can transform your entire business strategy. Kevin challenges conventional thinking by defining core customers as those who not only generate maximum profit bu...

2 months ago

29 minutes

Sales & Marketing Playbook: Unleashed

Trade Show Aftermath: Converting Connections into Cash

Send us a text The trade show is over. You've collected business cards, scanned badges, and had promising conversations. Now what? In this final installment of our trade show trilogy, Evan Polin and Craig Andrews reveal the most critical—and most commonly neglected—phase of trade show strategy: the post-show follow-up. We begin with the clear signs of on-floor success that should set you up for effective follow-up. From high booth traffic and qualified leads to social media buzz and positive...

2 months ago

23 minutes

Sales & Marketing Playbook: Unleashed

Beyond Cold Calls: The Relationship-First Approach to Market Expansion

Send us a text Breaking into new markets demands more than just cold calling and digital prospecting—it requires strategic relationship building. In this episode, we dive deep with Brendan Dodge, networking extraordinaire from VC3, who reveals exactly how he successfully entered the Philadelphia/New Jersey marketplace by leveraging his existing connections. Brendan shares the game-changing mindset shift that transformed his networking approach: switching from "what's in it for me" to "how ca...

2 months ago

24 minutes

Sales & Marketing Playbook: Unleashed

Whole Being: The Evolution of Corporate Wellness

Send us a text Former architect Alice Dommert reveals how she transformed her corporate wellness company Prasada Whole Being through strategic data management and relationship building. From her first days as an entrepreneur, Alice implemented CRM systems that allowed her team to track every client interaction, analyze engagement patterns, and make data-driven decisions about sales and marketing approaches. Alice's architectural background instilled a deeper understanding of systems thinking...

3 months ago

29 minutes

Sales & Marketing Playbook: Unleashed

Trade Show Success: Maximizing Your Presence on the Floor

Send us a text Trade show season is upon us, and success requires much more than simply showing up with a booth and some brochures. Sales expert Evan Polin and marketing strategist Craig Andrews dive deep into what really makes trade shows work for your business during the crucial "at-show" phase. The foundation of trade show success begins before you ever reach the event. Without proper preparation—researching attendees, scheduling meetings in advance, and preparing your team with strong el...

3 months ago

26 minutes

Sales & Marketing Playbook: Unleashed

The Strategic Approach to Pre-Trade Show Preparation for Maximum ROI

Send us a text Trade shows demand substantial investments of money, time, and resources—so why do so many companies approach them without a comprehensive strategy? In this first installment of our three-part trade show series, we unpack the critical pre-show preparation phase that separates ROI winners from budget wasters. Most organizations focus exclusively on the event itself, missing the opportunity to lay groundwork weeks before arrival. We reveal proven tactics for researching attendee...

3 months ago

31 minutes

Sales & Marketing Playbook: Unleashed

The Sexy Side of LinkedIn: Why Clarity Wins in B2B

Send us a text Ready to transform your LinkedIn profile from a digital resume into a powerful business development machine? Our latest episode featuring Angela Dunz, the self-described "Business Development Badass," delivers game-changing insights that will revolutionize how you approach professional networking online. Angela cuts through the noise with a refreshingly direct message: "The sexiest thing on LinkedIn right now is clarity." While many professionals hide behind clever but cryptic...

3 months ago

26 minutes

Sales & Marketing Playbook: Unleashed

Your Elevator Pitch Is Making People's Eyes Glaze Over - Here's How to Fix It

Send us a text Beholder AgencyWe provide marketing strategies & services that increase in awareness, sales & engagement.Polin Performance GroupWe offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

4 months ago

24 minutes

Sales & Marketing Playbook: Unleashed

The Elevator Pitch: It’s Not Just About Selling

Send us a text Unlock the secrets to a powerful elevator pitch in our latest episode of Sales and Marketing Playbook Unleashed! Is your current pitch captivating enough to grab attention in the first 10 seconds? If you find yourself struggling to connect with potential clients, this episode is a must-listen. We dive into the core elements that make an elevator pitch effective, moving beyond the typical facts and figures to identify and engage with the problems your prospects face. Discover h...

4 months ago

26 minutes

Sales & Marketing Playbook: Unleashed

Reimagining Law Firm Efficiency with AI and Strategy

Send us a text This episode emphasizes the critical need for legal professionals to embrace technology, particularly AI, to stay competitive and efficient in today's market. Daya Nafe shares practical insights on redefining success, assessing operational efficiency, and making strategic decisions to drive growth. • Understanding the importance of a growth mindset • Exploring the role of AI in modern business practices • Assessing the risks of traditional practices in the leg...

4 months ago

23 minutes

Sales & Marketing Playbook: Unleashed

Boosting Business Performance Through Clarity and Accountability

Send us a text The episode focuses on the essential role of accountability in driving business success. Industry professionals Darren Webster, Evan Polin, and Craig Andrews discuss strategies for aligning sales and marketing teams, the importance of actionable goals, and how technology can enhance accountability. • Focus on maintaining fewer, essential goals • Understand the difference between leading and lagging indicators • Harness technology for real-time accountability tracki...

5 months ago

27 minutes

Sales & Marketing Playbook: Unleashed

Mastering the Art of Elevator Pitches: Strategic Insights for Networking Success

Send us a textUnlock the secrets to crafting a captivating elevator pitch with expert insights from Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency. Learn how to capture attention and make memorable first impressions within the first 15 to 40 seconds of any conversation. Discover the critical importance of tailoring your pitch to your audience's needs, ensuring your message is not only relevant but also compelling. Our experts share strategies to he...

5 months ago

27 minutes

Sales & Marketing Playbook: Unleashed

Navigating Regulated Industries: Strategic Legal and Marketing Insights for Sustainable Growth

Send us a text This episode explores the interplay between sales, marketing, and legal considerations essential for business growth. Bernard Williams joins us to share insights on avoiding legal pitfalls, the importance of contracts, and the valuable role of fractional general counsel in helping small businesses navigate complex regulations. • Understanding regulatory issues in sales and marketing • The critical role of contracts in preventing disputes • Common legal hurdles duri...

5 months ago

28 minutes

Sales & Marketing Playbook: Unleashed

Supercharge Your Business in 2025: Strategic Goal Setting and Content Creation

Send us a text Unlock the secrets to supercharging your business in 2025 by mastering the art of strategic goal setting and content creation. Join us, Craig Andrews and Evan Polin, as we ring in the new year with a powerful discussion on the significance of reflecting on past successes to shape future victories. Evan shares his tried-and-true methods for analyzing client interactions, while Craig champions the use of data-driven insights for making impactful adjustments. Together, we paint 20...

6 months ago

29 minutes