Send us a text Ines Lourenço leads product growth at Usercentrics, where the team recently achieved a significant milestone of €100M ARR while maintaining profitability. The reality behind that milestone involves far more failure than success. In fact, most experiments at Usercentrics didn't work. This year, the company invested substantial resources into what they considered their most important initiative, only to roll back the entire project within weeks of launch. The seemingl...

Send us a text When 60% of your sales messages never reach their target, you're not facing a messaging problem—you're facing an engineering problem. Alex Aouad learned this the hard way, transforming a zero-close sales record into a predictable demo-booking machine by completely re-engineering the go-to-market stack. In this episode, Alex reveals why generic "best practice" tools waste Ferrari-level products on Fiat-level engines, and how data-driven GTM engineering can turn faili...

Send us a text When Shira Simmonds scaled her lead generation agency from 100 team members down to just 25 while increasing output, she wasn't following a playbook—she was writing one. As founder of SmartReach.AI, Shira discovered what most SaaS founders miss: AI doesn't replace human connection in outbound; it amplifies it. In this episode, she reveals why hyper-personalization alone failed, how intent signals transformed her conversion rates by 5x, and why she refuses to build another...

Send us a text Jimmy Acton, Chief Digital Officer at Fourth Utility, pulls back the curtain on what most AI evangelists won't admit: your company data might not be as safe as you think. In this brutally honest conversation, he reveals why tech insiders like himself won't plug sensitive business data into AI tools and the three-second test every founder should use before hitting "submit." If you've ever wondered whether AI will replace your job, steal your competitive advantage, or save your s...

Send us a text Most SaaS technical founders struggling with revenue growth don't have a sales problem or a product problem; they have a fundamental listening problem that costs them months of runway. Richard Blundell scaled Message Labs from zero to £150M ARR and exited for £800M. In this week's SaaSGenius Podcast episode with host Aurelie, he reveals why hiring salespeople before you generate overwhelming inbound demand typically wastes £500K in burned capital, how Message Labs achieve...

Send us a text Most SaaS founders chase the wrong signals. They obsess over user metrics and feature requests while missing the one indicator that actually predicts billion-dollar outcomes: unprecedented demand that feels unmanageable. Chris Tottman learned this the hard way after building Message Labs from accidental discovery to £150M exit and then watching hundreds of startups as co-founder of Notion Capital. He has decoded the difference between startups that scale and those t...

Send us a text The SaaS ecosystem is louder than ever. Every week, a dozen “revolutionary” tools launch. Each one promising to change your business forever. But too much choice doesn’t empower you, it paralyzes you. Our host Marie Aurelie Rigodin outlines the structure of the first season, which will delve into the impact of AI on SaaS products. This isn't another tech podcast promising overnight transformation, it's your direct line to researchers who live and breathe this space. Tal...