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SaaS That App - Building B2B Web Applications
Delta Systems
18 episodes
15 hours ago
Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones). Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we're not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it's time to rewrite your app. Whether you're in the trenches of a growing business or just starting out with your next big idea, you can learn from the stories of people who’ve been there, done that, and have the teeshirt to prove it. Join us each week for a mix of real-world advice, technical deep dives, and lots of bad puns to help you build your tech business faster and smarter instead of harder.
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Technology
Business,
News,
Management,
Tech News
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All content for SaaS That App - Building B2B Web Applications is the property of Delta Systems and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones). Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we're not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it's time to rewrite your app. Whether you're in the trenches of a growing business or just starting out with your next big idea, you can learn from the stories of people who’ve been there, done that, and have the teeshirt to prove it. Join us each week for a mix of real-world advice, technical deep dives, and lots of bad puns to help you build your tech business faster and smarter instead of harder.
Show more...
Technology
Business,
News,
Management,
Tech News
Episodes (18/18)
SaaS That App - Building B2B Web Applications
What Makes a Founder Fundable: Inside the VC Playbook with Brett Calhoun
Venture capital in the heartland is evolving, creating unique opportunities for tech entrepreneurs. In this episode of SaaS That App: Building B2B Web Applications, Brett Calhoun, co-founder and general partner at Redbud VC, joins Aaron Marchbanks and Justin Edwards to share insights about investing in early-stage tech companies, building sustainable startup ecosystems in the Midwest, and identifying promising founders beyond traditional tech hubs. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp
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1 week ago
27 minutes

SaaS That App - Building B2B Web Applications
JavaScript Optional: How Turbo is Rewriting the Rails Stack
From Turbo Drive, Turbo Frames, and Turbo Streams to the rise of Hotwire and the slow decline of heavy JavaScript, this episode of SaaS That App: Building B2B Web Applications dives into it all. Nolan Alimonti, Web Application Developer at Iterative Consulting, and Daniel Cannon, the company’s Chief Innovation Officer and Founder of Strive DB, join Aaron Marchbanks and Justin Edwards to unpack how Turbo is changing Rails development, what it makes easier, where it adds complexity, and why it’s sparking both excitement and debate in the dev world. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp
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2 weeks ago
37 minutes

SaaS That App - Building B2B Web Applications
The Unsung Visionary: Inside the Founder-Adjacent Role
From CTO leadership, founder-adjacent roles, remote engineering teams, and AI in logistics, this episode of SaaS That App: Building B2B Web Applications dives into it all. Matthew Benzel, Chief Technology Officer at DeliverThat, joins Aaron Marchbanks and Justin Edwards to share his journey building high-performing tech teams across enterprise and startup environments. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp
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3 weeks ago
33 minutes

SaaS That App - Building B2B Web Applications
Will AI Replace Software Engineers—or Just Redefine Them?
AI adoption and building an AI-forward mindset start at the top. In this episode of SaaS That App: Building B2B Web Applications, Karynn Ikeda, Engineering Manager at Babylist, joins Aaron Marchbanks and Justin Edwards to discuss how leadership and culture shape whether engineering teams actually embrace AI or resist it. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at _SaasThatApp
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4 weeks ago
37 minutes

SaaS That App - Building B2B Web Applications
Lights, Camera… SaaS? The App That’s Transforming Film Sets
Film sets, Call of Duty nights, and real SaaS testing all led to the creation of a B2B web app that’s changing how film crews communicate. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards talk to Rolling! co-founders Ryan Sands and Bob Shambo about their journey from initial concept to successful product launch. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: we treat people like colleagues, not just customers. Maybe that’s why we typically spend years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from us on our website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp
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1 month ago
40 minutes

SaaS That App - Building B2B Web Applications
Joe Kowalski $1B Mistake? Picking the Wrong Vertical
In SaaS entrepreneurship, conventional wisdom often falls short of reality. Few stories illustrate this better than Joe Kowalski's journey from biomedical polymer chemist to successful SaaS founder and investor. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards discuss with Joe what it really takes to succeed in the SaaS world.
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1 month ago
46 minutes

SaaS That App - Building B2B Web Applications
Cracking the B2B Marketplace Code with Brett Farmiloe
The SaaS platform,Featured revolutionized expert-to-publisher connections by turning manual PR processes into scalable software solutions. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Brett Farmiloe, Founder and CEO of Featured, to explore his journey of transforming a service-based business into a successful SaaS platform.
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1 month ago
36 minutes

SaaS That App - Building B2B Web Applications
The Brutal Truth About Being a Startup CEO with Steve Benson
Building a successful SaaS company requires deep market understanding, relentless focus, and the willingness to sacrifice traditional work-life balance in pursuit of sustainable growth. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks is joined by Steve Benson, Founder and CEO of Badger Maps, to navigate his journey of bootstrapping a successful B2B mapping solution for field sales teams.
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1 month ago
36 minutes

SaaS That App - Building B2B Web Applications
Most Startups Build the Wrong Product First
In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Wayne Neale, co-founder and Chief Product Officer at Founders Workshop, to explore his proven 5D Process for turning ideas into successful software products.
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2 months ago
33 minutes

SaaS That App - Building B2B Web Applications
An AI Sales Engine That Actually Feels Human with Dan Wegner
In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Dan Wegner, Co-Founder of AI Sales Prospector and CEO of Traffic Resources International, to help us separate the AI signal from the noise, especially when it comes to building smarter sales processes into your web apps.
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2 months ago
29 minutes

SaaS That App - Building B2B Web Applications
Drones, Django, and Saying No to Bad Clients with Brian Stinar
In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Brian Stinar, Co-Founder and CEO of Noventum Custom Software, to share insights on building and scaling a successful software consultancy, transitioning from project-based work to recurring revenue, and developing innovative technical solutions for niche markets.
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2 months ago
43 minutes

SaaS That App - Building B2B Web Applications
How One AI Insight Took YellowBird from MVP to Market Leader
In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Michael Zalle, Founder and CEO of YellowBird, to share insights about Minimal Viable Product (MVP) development, the challenges of early tech decisions, and leveraging AI to match safety professionals with specialized needs.
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2 months ago
47 minutes

SaaS That App - Building B2B Web Applications
Why Most Startups Fail and How to Avoid It
In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Don Fotsch, Co-Founder and COO of Battery Detection Solutions AI (BDS AI), to discuss principles behind building successful tech companies and Arizona's transformation into a major tech destination.
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3 months ago
37 minutes

SaaS That App - Building B2B Web Applications
.NET vs. Rails: Which Tech Stack Will Save Your Startup?
In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Damon Altamore, Founder and CEO of ThisWay Development, to jump into a deep-dive comparison of Ruby on Rails vs .NET for SaaS applications, exploring when each framework shines and why.
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3 months ago
48 minutes

SaaS That App - Building B2B Web Applications
The Case Against SPAs
In the first episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Daniel Cannon, Chief Innovation Officer at Delta Systems. Together, they take a critical (yet fair) look at single-page applications (SPAs) vs. multi-page applications (MPAs).
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3 months ago
45 minutes

SaaS That App - Building B2B Web Applications
The Print Shop That Automated Its Way to Growth
In the first episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Reid Lyle, founder and owner of Fast Yowi Tees. Reid shares his journey from accidental t-shirt entrepreneur to established B2B printer, discussing marketplace challenges, business pivots, and his approach to sustainable growth through customized technology solutions.
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3 months ago
44 minutes

SaaS That App - Building B2B Web Applications
How Strong Culture Built a Stronger SaaS
In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by TK Herman, Co-Founder, Investor, and Board Member at Factor AE, to share insights on building and selling a consulting business, pivoting to a SaaS-first strategy with Factor AE, and the three key principles for sustainable business growth.
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3 months ago
39 minutes

SaaS That App - Building B2B Web Applications
Trailer
🚀 Launching Tomorrow: SaaS That App – Building B2B Web Applications 🎙️ Are you building (or dreaming of building) a tech-enabled business? Whether you're scaling your SaaS startup or just sketching out your big idea, SaaS That App, a podcast by Delta Systems is your new go-to podcast for real-world insights, practical strategies, and zero fluff. Hosted by: Aaron Marchbanks and Justin Edwards 👉 Subscribe now and start building smarter, not harder. 💡 #SaaS #TechPodcast #StartupTips #B2BTech #SaaSThatApp
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4 months ago

SaaS That App - Building B2B Web Applications
Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones). Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we're not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it's time to rewrite your app. Whether you're in the trenches of a growing business or just starting out with your next big idea, you can learn from the stories of people who’ve been there, done that, and have the teeshirt to prove it. Join us each week for a mix of real-world advice, technical deep dives, and lots of bad puns to help you build your tech business faster and smarter instead of harder.