The Future of Ads: AI-Generated, Personalized, & Data-Driven with Hikari Senju

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SaaS Scaled - Interviews about SaaS Startups, Analytics, & Operations

Qrvey

103 episodes

1 week ago

SaaS Scaled is hosted by Arman Eshraghi, CEO and founder of Qrvey. In each episode, Arman will sit down with leaders and CEOs from the technology sector to discuss challenges, best practices, and what they’ve learned.

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The Future of Ads: AI-Generated, Personalized, & Data-Driven with Hikari Senju

SaaS Scaled - Interviews about SaaS Startups, Analytics, & Operations

36 minutes 1 second

4 months ago

The Future of Ads: AI-Generated, Personalized, & Data-Driven with Hikari Senju

Today, we’re joined by Hikari Senju, Founder and CEO at Omneky, the generative AI platform built for performance advertising. We talk about:

Top 3 benefits of Gen AI in content marketing
How the market for digital ads is growing due to generative personalization & attribution capabilities
Ads taking on more of the sales function
The need for thousands of variations of content to drive advertising results (& the dangers of serving the same ad repeatedly)
Advertising to a world of digital users