Beginning with the End in Mind: Growing SaaS Companies through Challenges with Erik Huddleston

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SaaS Scaled - Interviews about SaaS Startups, Analytics, & Operations

Qrvey

103 episodes

1 week ago

SaaS Scaled is hosted by Arman Eshraghi, CEO and founder of Qrvey. In each episode, Arman will sit down with leaders and CEOs from the technology sector to discuss challenges, best practices, and what they’ve learned.

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Beginning with the End in Mind: Growing SaaS Companies through Challenges with Erik Huddleston

SaaS Scaled - Interviews about SaaS Startups, Analytics, & Operations

34 minutes 40 seconds

3 months ago

Beginning with the End in Mind: Growing SaaS Companies through Challenges with Erik Huddleston

Today, we’re joined by Erik Huddleston, Chief Executive Officer of Aprimo, the #1 digital asset management and content operations platform. We talk about:

Automating content creation, plus scaling upstream & downstream processes with brand safety agents
Framework for CEOs to think through how to best apply AI more generally
The importance of role clarity: understanding the core activities that impact the financial plan
How SaaS vendors can survive tech consolidation by being strategically relevant to the budget owner
The importance of a good personal knowledge management system