Battling Digital Marketing Fraud with Rich Kahn

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SaaS Scaled - Interviews about SaaS Startups, Analytics, & Operations

Qrvey

103 episodes

1 week ago

SaaS Scaled is hosted by Arman Eshraghi, CEO and founder of Qrvey. In each episode, Arman will sit down with leaders and CEOs from the technology sector to discuss challenges, best practices, and what they’ve learned.

Technology

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Battling Digital Marketing Fraud with Rich Kahn

SaaS Scaled - Interviews about SaaS Startups, Analytics, & Operations

32 minutes 37 seconds

10 months ago

Battling Digital Marketing Fraud with Rich Kahn

Today, we’re joined by Rich Kahn, Co-Founder and CEO of Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. We talk about:

Why digital marketing is a hot spot for fraudsters
The numerous benefits of reducing fraud
How to increase Return on Ad Spend (ROAS)
Who is taking better advantage of AI: fraudsters or those battling fraud?