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SaaS Marketing Weekly

Ryan James, Rocket SaaS

64 episodes

2 days ago

In part two of the LinkedIn Ads mini-series, Ryan and Jamie dive into how to get your ads in front of the right people. They cover how to use your CRM data to define your ICP, the limitations of LinkedIn’s native targeting filters, and how to supercharge campaigns with intent signals and third-party data tools like Clay, Apollo, and Crunchbase. They also break down how to structure retargeting audiences for maximum impact — including segmenting by pages visited and recency. If you’re wasting ...

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All content for SaaS Marketing Weekly is the property of Ryan James, Rocket SaaS and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In part two of the LinkedIn Ads mini-series, Ryan and Jamie dive into how to get your ads in front of the right people. They cover how to use your CRM data to define your ICP, the limitations of LinkedIn’s native targeting filters, and how to supercharge campaigns with intent signals and third-party data tools like Clay, Apollo, and Crunchbase. They also break down how to structure retargeting audiences for maximum impact — including segmenting by pages visited and recency. If you’re wasting ...

Show more...

Episodes (20/64)

SaaS Marketing Weekly

#62: 5 ABM campaigns to land bigger SaaS clients, with Jess Chilman

In this episode, Ryan is joined again by Jess Chilman, Head of Growth at Rocket SaaS, to share five high-impact ABM campaign tactics designed to help SaaS businesses move upmarket and close six-figure enterprise deals. From research outreach to direct mail, podcasts, events, and bespoke campaigns, they explain how to build relationships with C-suite decision makers, stand out from the noise, and create memorable touchpoints that convert. If you want to move beyond mid-market clients and start...

1 day ago

51 minutes

SaaS Marketing Weekly

#61: Scaling SaaS Marketing with the E.L.E.V.A.T.E Growth Framework, with Janelle Amos

In this episode, Ryan is joined by Janelle Amos, founder of Elevate Growth, to dive deep into the most common growth challenges facing B2B SaaS businesses today. Janelle shares her proven framework for scaling SaaS marketing and reveals the power of focusing on the entire funnel — not just individual channels. From pipeline acceleration to optimising messaging and the importance of listening to customer feedback, this episode is packed with actionable insights for marketing teams and business...

1 week ago

27 minutes

SaaS Marketing Weekly

#60: Struggling to get free trial users to upgrade? Do this

In this episode, Ryan dives into one of the most important levers for SaaS growth: your onboarding experience. Too many companies get plenty of free trial signups but fail to convert them into paying customers. Ryan explains what industry benchmarks look like, why onboarding often fails, and how to design an experience that drives users to activation. From signup flow and guided tours to gamification, personalisation, and email onboarding, this episode is packed with practical ways to increas...

2 weeks ago

16 minutes

SaaS Marketing Weekly

#59: The 4 growth channels that every SaaS business needs

In this episode, Ryan breaks down the four essential growth channels that you should be leveraging for your SaaS business: Owned, Paid, Earned, and Partnerships. He walks through each channel, explaining what they are, why they matter, and how to optimise them to fuel growth. Whether you're a startup or scaling SaaS brand, this episode gives you a clear framework for prioritising and executing your marketing strategy to unlock rapid growth. Takeaways: Owned: Content you control (LinkedIn post...

3 weeks ago

12 minutes

SaaS Marketing Weekly

#58: My #1 life-changing career/business growth tip

In this episode, Ryan reveals the one move that had the biggest impact on his career and business growth. It’s not a complex strategy, a funnel, or a new piece of tech; it’s a simple step anyone can take this week that can open doors, spark inspiration, and accelerate your journey. Ryan shares the three steps to making it work, two personal stories of how it transformed his trajectory, and why it might be the fastest way to get unstuck in your career or business. Takeaways: The biggest breakt...

4 weeks ago

12 minutes

SaaS Marketing Weekly

#57: How to find & use intent data to target people showing interest in your solution

In this episode, Ryan explains why intent data is one of the most powerful tools in a B2B SaaS marketer’s arsenal. He breaks down what intent data is, the difference between first-party and third-party signals, how to collect it, and how to use it to align sales and marketing for maximum impact. From simple website visitor tracking to advanced ABM campaigns, Ryan shares practical ways to spot buying signals and turn them into high-converting opportunities. Takeaways: Intent data shows which p...

1 month ago

14 minutes

SaaS Marketing Weekly

#56: 7 pricing strategies that big SaaS brands use

In this episode, Ryan breaks down one of the most debated topics in SaaS marketing: pricing. Should you show pricing or not? What model should you use? From flat-rate and tiered plans to freemium, free trials, and usage-based pricing, Ryan walks through eight pricing strategies with real examples and tips for how to pick the right model for your business. If your pricing page is one of your most-visited — and least-converting — pages, this one’s for you. Takeaways: Showing pricing builds trus...

1 month ago

16 minutes

SaaS Marketing Weekly

#55: The critical elements needed on a high converting B2B SaaS website

In this episode, Ryan breaks down the anatomy of the perfect B2B SaaS website — from site map to homepage layout. With years of experience designing SaaS sites and running conversion rate optimisation campaigns, he shares what actually works to turn traffic into leads. Whether you’re planning a redesign or wondering why your paid ads aren’t converting, this episode is your go-to guide to building a high-performing site. Takeaways: Fix your website before investing in paid ads — otherwise you’...

1 month ago

21 minutes

SaaS Marketing Weekly

#54: The 7 traits of fast-scaling SaaS companies

In this episode, Ryan shares the seven traits he consistently sees in SaaS companies that scale quickly — versus the ones that plateau or fail. After working with 100+ SaaS brands at RocketSaaS, he breaks down the mindsets, strategies, and behaviours that separate fast-growing companies from the rest. If you want to grow faster, smarter, and with fewer missteps, this is your checklist. Takeaways: Speed beats perfection — launch fast, learn fastEmpower your team — micromanagement slows everyth...

1 month ago

24 minutes

SaaS Marketing Weekly

#53: 15 different ways to get SaaS customers (that actually work)

In this quick-fire episode, Ryan runs through 15 practical, proven ways to generate leads and win customers for your SaaS business. From cold email that actually converts to creative ABM campaigns, referral tactics, content strategies, and more, this is a checklist for founders and marketers who need leads fast. Whether you’re pre-launch, post-funding, or scaling to your next milestone, there’s something here for every SaaS team. Join the SaaS Marketing Weekly Newsletter here: https://saasmar...

2 months ago

20 minutes

SaaS Marketing Weekly

#52: Webinar: How to market a niche SaaS product when no one is searching for it

Listen to the recording of one of Rocket SaaS' most popular webinars: How to Market a Niche SaaS Product (When no one is searching for it). Ryan shares the exact strategy he uses to help niche SaaS products generate leads, even when no one is Googling your solution. If you’ve built something great but no one knows they need it, this is the playbook you need. Takeaways: Most niche SaaS products fail because buyers don’t know they have a problemLead with the problem, not the productYour real co...

2 months ago

1 hour 7 minutes

SaaS Marketing Weekly

#51: How I scaled my business to £2M ARR, and how you can too

In this episode, Ryan breaks down exactly how RocketSaaS grew from £0 to £2 million in annual recurring revenue. He shares the key marketing (and business) moves made at each stage of growth — from hustling for free work in the early days to ramping up paid demand gen and hiring A-players at scale. Whether you’re a founder or marketer in the trenches, this is a practical guide to growing a B2B service or SaaS business from scratch to serious scale. Takeaways: £0–£100k: Work for free, build a ...

2 months ago

18 minutes

SaaS Marketing Weekly

#50: How to start a B2B podcast that actually drives revenue

Description In this milestone 50th episode, Ryan shares exactly how to start a podcast that helps your B2B business grow. He walks through the real-world impact SaaS Marketing Weekly has had on Rocket SaaS — including four sales and £20k MRR — and breaks down how you can do the same. Whether you’re looking to build pipeline through ABM or scale top-of-funnel content for demand generation, this episode covers naming your show, choosing topics, getting guests, software, setup, and how to repurp...

2 months ago

30 minutes

SaaS Marketing Weekly

#49: SaaS growth plateaued? How Jamie Skeels would fix it

In this episode of Challenge Jamie, Ryan gives Jamie Skeels, Head of Demand Gen at Rocket SaaS, a tough brief: a B2B SaaS company with a decent budget, a competitive market, and a stalled growth curve. What would Jamie do? He outlines a bold but structured plan to reallocate budget, build a demand creation engine, and generate leads by reaching the 95% of the market that isn’t ready to buy yet. From choosing the right content topics to leveraging subject matter experts and putting proper paid...

3 months ago

14 minutes

SaaS Marketing Weekly

#48: The secret to scaling? Attack the 95% of people who are not yet looking to buy. With Jamie Skeels

Ryan is joined by Jamie Skeels, Head of Demand Gen at Rocket SaaS, to unpack the art of demand creation — how to reach and influence the 95% of your market who aren’t actively looking for your solution. They explain the difference between demand capture and demand creation, the types of content that work best for long-term growth, and how to build an always-on engine using subject matter experts, newsletters, ungated content, and smart repurposing. Jamie also shares behind-the-scenes examples...

3 months ago

51 minutes

SaaS Marketing Weekly

#47: Lead generation strategies for niche SaaS with a £10k monthly budget

Ryan puts Jess Chillman to the test with a real-world SaaS marketing challenge: How do you create demand and generate leads on a modest £10k monthly budget for a new SaaS company in an undefined niche with low search volume and minimal existing customers? Jess shares a step-by-step approach covering messaging, founder-led content, targeted paid ads, leveraging early customers, and building trust through storytelling. This short but insightful episode is packed with practical strategies for ea...

3 months ago

12 minutes

SaaS Marketing Weekly

#46: How to grow your SaaS business with a founder-led LinkedIn strategy, with Jess Chillman

Ryan is joined by Jess Chillman, Head of Growth at Rocket SaaS, to talk about the real impact of founder-led marketing on LinkedIn. They break down when and how to start building your personal brand, why it's especially important in the age of AI, and how to go beyond just sharing company updates. From content ideas to profile optimisation and thought leader ads, this episode is packed with practical tips to help SaaS founders and marketers use LinkedIn to attract leads, talent, and long-term...

3 months ago

47 minutes

SaaS Marketing Weekly

#45: The Formula For a High-Converting Landing Page, with Tas Bober, Landing Page QUEEN

Ryan interviews landing page expert Tas Bober. They discuss the essential elements of effective landing pages, the importance of understanding buyer behaviour, and the shift in strategy regarding navigation and conversion optimisation. Tas emphasises the need for marketers to focus on consumption signals rather than just conversion rates, and she shares insights on structuring landing pages like business cases to better serve potential customers. The conversation concludes with practical tips...

4 months ago

37 minutes

SaaS Marketing Weekly

#44: The LinkedIn LEGEND, Matt Barker, Outlines How to Grow Meaningful LinkedIn Followers

In this episode of the SaaS Marketing Weekly podcast, host Ryan James interviews Matt Barker, a LinkedIn growth expert, who shares insights on how to effectively build a personal brand on LinkedIn. Matt discusses his journey from having no network to growing his following to over 169,000. He emphasizes the importance of consistent posting, engaging with others, and balancing personal and professional content. The conversation also covers current trends in LinkedIn content, the significance of...

4 months ago

21 minutes

SaaS Marketing Weekly

#43: How to Market a Niche SaaS Product with Little Budget, with Jamie Skeels

In this episode, the hosts engage in a marketing strategy simulation called 'Challenge Jamie,' where they explore how to effectively market a niche B2B SaaS company with limited resources. They discuss the importance of understanding the existing customer base, narrowing down the target audience, and selecting the right marketing channels. The conversation emphasises the significance of remarketing campaigns and integrating outbound strategies with inbound marketing efforts. Additionally, the...

4 months ago

16 minutes

SaaS Marketing Weekly

In part two of the LinkedIn Ads mini-series, Ryan and Jamie dive into how to get your ads in front of the right people. They cover how to use your CRM data to define your ICP, the limitations of LinkedIn’s native targeting filters, and how to supercharge campaigns with intent signals and third-party data tools like Clay, Apollo, and Crunchbase. They also break down how to structure retargeting audiences for maximum impact — including segmenting by pages visited and recency. If you’re wasting ...