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SaaS Builder Podcast
Randy Wootton, Maxio CEO
119 episodes
7 months ago

Being a SaaS founder is hard.

Product-market fit. Customer acquisition. Culture. Cash flow. Scaling… It’s a lot!

There’s no roadmap, no magic formula—just hard-earned lessons from those who’ve been there.

The SaaS Builder Podcast cuts through the noise to bring you actionable tactics and fresh perspectives from SaaS founders, growth strategists, and finance leaders.

Join Randy Wootton—CEO of Maxio and seasoned SaaS leader—as he hosts conversations with the voices shaping the SaaS industry. From founders scaling startups to CFOs mastering financial growth, Randy & his guests unpack the decisions, strategies, and challenges that define success in SaaS.

No fluff. No filler. Just the conversations that move your SaaS business forward.

---

P.S. We're always on the lookout for SaaS experts. For speaking inquiries, fill out this form. For all other inquiries, email podcast@saasbuilderpod.com.






Produced by I Hear Everything

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Entrepreneurship
Business,
Careers,
Management
RSS
All content for SaaS Builder Podcast is the property of Randy Wootton, Maxio CEO and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Being a SaaS founder is hard.

Product-market fit. Customer acquisition. Culture. Cash flow. Scaling… It’s a lot!

There’s no roadmap, no magic formula—just hard-earned lessons from those who’ve been there.

The SaaS Builder Podcast cuts through the noise to bring you actionable tactics and fresh perspectives from SaaS founders, growth strategists, and finance leaders.

Join Randy Wootton—CEO of Maxio and seasoned SaaS leader—as he hosts conversations with the voices shaping the SaaS industry. From founders scaling startups to CFOs mastering financial growth, Randy & his guests unpack the decisions, strategies, and challenges that define success in SaaS.

No fluff. No filler. Just the conversations that move your SaaS business forward.

---

P.S. We're always on the lookout for SaaS experts. For speaking inquiries, fill out this form. For all other inquiries, email podcast@saasbuilderpod.com.






Produced by I Hear Everything

Show more...
Entrepreneurship
Business,
Careers,
Management
Episodes (20/119)
SaaS Builder Podcast
Shoutouts & Callouts: best utilized alternative financing methods
In this week's final lightning round on the SaaS Builder Podcast, Brian, CEO and co-founder of Bigfoot Capital, examines the power of alternative financing in enabling SaaS companies to achieve scalable growth without sacrificing control.
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7 months ago
5 minutes 15 seconds

SaaS Builder Podcast
Toss Up: raise an equity round and give up more ownership, or take on debt funding?
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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7 months ago
3 minutes 43 seconds

SaaS Builder Podcast
Trend or trash that SaaS founders should prioritize debt financing over equity in today’s market environment?
Brian Parks, CEO and co-founder of Bigfoot Capital, returns to the SaaS Builder Podcast to discuss the evolving landscape of capital structure for SaaS founders.
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7 months ago
4 minutes 40 seconds

SaaS Builder Podcast
KPIs to optimize before raising equity or debt financing
Brian Parks, CEO and co-founder of Bigfoot Capital, is back with Randy to discuss the key metrics SaaS founders should master before seeking equity or debt financing.
Show more...
7 months ago
4 minutes 12 seconds

SaaS Builder Podcast
How to finance SaaS company growth?
Brian Parks, CEO and Co-founder of Bigfoot Capital, delves into the intricacies of capital structure for SaaS companies.
Show more...
7 months ago
22 minutes 12 seconds

SaaS Builder Podcast
Is self-service customer support a trend worth pursuing?
John Gleeson, General Partner and Founder at Success Venture Partners, dives into the nuances of self-service customer support and its growing importance in the SaaS industry.
Show more...
7 months ago
2 minutes 39 seconds

SaaS Builder Podcast
Double down on existing customer success strategies or diversify?
John Gleeson, General Partner and Founder at Success Venture Partners, delves into modernizing customer success strategies in the ever-evolving SaaS landscape.
Show more...
7 months ago
5 minutes 56 seconds

SaaS Builder Podcast
Customer feedback loops the key to product-market fit?
John Gleeson, general partner and founder at Success Venture Partners, shares insights into the critical role of customer feedback loops in achieving product market fit.
Show more...
7 months ago
5 minutes 3 seconds

SaaS Builder Podcast
Prioritize product development or customer feedback?
John Gleeson, a general partner and founder at Success Venture Partners, shares his insights on the critical choice between product development and customer feedback.
Show more...
7 months ago
2 minutes 30 seconds

SaaS Builder Podcast
What role can SaaS founders play in effective customer success?
John Gleeson, General Partner and Founder at Success Venture Partners, shares his insights on the crucial role founders play in shaping customer success strategies within startups.
Show more...
7 months ago
21 minutes 57 seconds

SaaS Builder Podcast
Is the shift towards usage-based pricing models a trend worth pursuing for all SaaS companies?
Omar Akhtar, founder and principal analyst at Benchmarker, delves into the complexities of usage-based pricing models for SaaS companies, weighing the pros and limitations of this approach.
Show more...
7 months ago
4 minutes 35 seconds

SaaS Builder Podcast
Double Down on traditional marketing channels or diversifying into influencer partnerships for brand growth?
Omar Akhtar, founder and principal analyst at Benchmarker, shares insights into the evolving landscape of B2B marketing.
Show more...
7 months ago
2 minutes 50 seconds

SaaS Builder Podcast
Would you choose to invest more in user experience or in brand storytelling for your SaaS product?
Omar Akhtar, founder and principal analyst at Benchmarker, shares insights on the pivotal choice between investing in user experience versus brand storytelling for SaaS products.
Show more...
7 months ago
3 minutes 19 seconds

SaaS Builder Podcast
Is brand loyalty is becoming more important than product features for SaaS companies?
Omar Akhtar, founder and principal analyst at Benchmarker, dives into the evolving landscape of brand loyalty versus product features for SaaS companies.
Show more...
7 months ago
2 minutes 43 seconds

SaaS Builder Podcast
Why SaaS companies should spend more on brand vs. demand
Omar Akhtar, founder and principal analyst at Benchmarker, dives into the critical balance between brand and demand marketing for B2B SaaS companies.
Show more...
7 months ago
22 minutes 20 seconds

SaaS Builder Podcast
The right approach to maximizing profit while not alienating customers
Bill Wilson, founder and CEO of Pace Pricing, delves into strategic approaches to SaaS pricing that maximize profit without alienating customers.
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8 months ago
4 minutes 18 seconds

SaaS Builder Podcast
Double down on your existing pricing model or diversify by testing price increases?
Bill Wilson, Founder and CEO of Pace Pricing, shares insights into sustaining recurring revenue growth through strategic pricing experiments.
Show more...
8 months ago
4 minutes 16 seconds

SaaS Builder Podcast
Should early stage SaaS companies focus on flat rate (seat) pricing instead of usage-based pricing models?
Bill Wilson, founder and CEO of Pace Pricing, delves into the intricacies of pricing strategies for early-stage SaaS companies.
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8 months ago
5 minutes 29 seconds

SaaS Builder Podcast
What key term or concept in pricing do most SaaS founders misunderstand?
Bill Wilson, founder and CEO of Pace Pricing, shares his insights on the often-overlooked concept of expansion in SaaS pricing.
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8 months ago
3 minutes 10 seconds

SaaS Builder Podcast
Making SaaS pricing an art form
Bill Wilson, Founder and CEO at Pace Pricing, delves into the intricacies of turning pricing into an art form.
Show more...
8 months ago
18 minutes 23 seconds

SaaS Builder Podcast

Being a SaaS founder is hard.

Product-market fit. Customer acquisition. Culture. Cash flow. Scaling… It’s a lot!

There’s no roadmap, no magic formula—just hard-earned lessons from those who’ve been there.

The SaaS Builder Podcast cuts through the noise to bring you actionable tactics and fresh perspectives from SaaS founders, growth strategists, and finance leaders.

Join Randy Wootton—CEO of Maxio and seasoned SaaS leader—as he hosts conversations with the voices shaping the SaaS industry. From founders scaling startups to CFOs mastering financial growth, Randy & his guests unpack the decisions, strategies, and challenges that define success in SaaS.

No fluff. No filler. Just the conversations that move your SaaS business forward.

---

P.S. We're always on the lookout for SaaS experts. For speaking inquiries, fill out this form. For all other inquiries, email podcast@saasbuilderpod.com.






Produced by I Hear Everything