Amanda has seen it all. She was the COO of an extremely successful real estate company in Nashville and has since become a consultant for sharper solutions to help other businesses remove the road blocks that are holding then back from massive growth.

Summary:

In this episode, BJ Garmillion interviews Amanda Dean from Sharper Business Solutions. They discuss Amanda's background and experience as a fractional COO, the challenges of business growth, common mistakes in marketing and lead management, and the importance of hiring and screening processes. Amanda shares stories and examples of toxic company cultures and the need for change. Overall, the conversation highlights the significance of effective leadership, marketing strategies, and creating a positive work environment. In this conversation, Amanda Dean discusses the importance of having the right team in a business. She shares examples of the negative impact of hiring the wrong person and the positive transformation that can occur when the right people are in place. Amanda emphasizes the need to delegate and hire, and highlights the value of onboarding and setting clear expectations. She also discusses the pitfalls of performance improvement plans (PIPs) and the importance of candid conversations and transparent communication. Amanda recommends books such as 'The Road Less Stupid' and 'Second in Command' and shares her personal experience of prioritizing health and finding a balance between success and enjoyment.

Takeaways:

• Effective lead management is crucial for business success. Before investing more in marketing, businesses should ensure they are handling their current leads effectively.
• Hiring the right people is essential for growth. Creating an avatar and using assessment tools like the Predictive Index can help identify the right candidates.
• Fixing holes in the marketing funnel and improving the customer journey can lead to better results than simply increasing marketing spend.
• Toxic company cultures can hinder growth and productivity. Identifying and addressing toxicity is crucial for creating a positive work environment.
• The role of a COO is important in managing and scaling businesses, allowing the CEO to focus on strategic growth. Having the right team is crucial for the success of a business.
• Hiring the wrong person can have a negative impact on the entire team and hinder growth.
• Hiring the right people can lead to positive transformations and business success.
• Delegating tasks and hiring the right people allows business owners to focus on what they do best.
• Clear communication, setting expectations, and providing feedback are essential for a successful team.
• Documenting and maintaining processes is important for efficiency and growth.
• Prioritizing health and finding a balance between success and enjoyment is crucial for long-term happiness and fulfillment.