The holidays are coming—and for most gyms, that means fewer check-ins, more cancellations and panic about cash flow. But it doesn’t have to be that way. Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares five simple tactics gym owners can use to boost year-end revenue without falling into the discount trap. He explains how smart, seasonal offers—such as holiday retail presales, meaningful gift cards and “save your spot” promotions—can generate real income while keeping y...
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The holidays are coming—and for most gyms, that means fewer check-ins, more cancellations and panic about cash flow. But it doesn’t have to be that way. Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares five simple tactics gym owners can use to boost year-end revenue without falling into the discount trap. He explains how smart, seasonal offers—such as holiday retail presales, meaningful gift cards and “save your spot” promotions—can generate real income while keeping y...
The Discount Death Spiral (And How to Avoid It This Black Friday)
Run a Profitable Gym
15 minutes
2 weeks ago
The Discount Death Spiral (And How to Avoid It This Black Friday)
Feeling pressured to run a Black Friday deal at your gym? Don’t do it. Your gym is a premium service provider, and it should compete on results and relationships, not price. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper breaks down the dangers of discounting and explains why most gym owners who offer sales end up trapped in the “discount death spiral.” Black Friday deals attract the wrong clients and weaken your brand, and you have better ways to grow yo...
Run a Profitable Gym
The holidays are coming—and for most gyms, that means fewer check-ins, more cancellations and panic about cash flow. But it doesn’t have to be that way. Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares five simple tactics gym owners can use to boost year-end revenue without falling into the discount trap. He explains how smart, seasonal offers—such as holiday retail presales, meaningful gift cards and “save your spot” promotions—can generate real income while keeping y...
