Amy Errett is the Founder and CEO of Madison Reed, which offers award-winning hair color free from harmful ingredients and is sold online and in its Hair Color Bars. Amy’s founding of Madison Reed followed a successful career in finance and past role as a CEO.
Using her career as background, Amy discusses:
Amy then discusses Madison Reed's investment in women's sports sponsorships to explore:
Learn about Madison Reed's sports sponsorships here.
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Maddie Gardner is one of the world's most recognized cheerleaders. As the point flyer for the Cheer Extreme Allstars, she won gold at the Cheerleading Worlds in 2010 and 2012. She was a member of the University of North Carolina at Chapel Hill cheerleading team and today is the Content Marketing Manager for Varsity Spirit, where she is helping launch the Pro Cheer League.
In this episode, Maddie discusses:
Learn more about the Pro Cheer League here.
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Dr. Haley Perlus holds a Ph.D. in Sport Psychology and workswith athletes, businesses and high achievers to embrace pressure as a performance enhancer. Her impressive client list ranges from the University of Colorado Buffaloes, Starbucks, Marriott International and more. An alpine ski racer, Dr. Perlus' youth sports career gave her firsthand experience on navigating emotional forks in the road.
In this episode, Dr. Perlus discusses:
Learn more about Dr. Perlus here.
Get Dr. Perlus' book here.
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Robert Golden is an NFL veteran who spent six years competing for the Pittsburgh Steelers after an impactful college career at the University of Arizona. In 2018 he was signed by the Kansas City Chiefs, but asked for his release. This move led to Robert finding a new purpose in life. Today, Robert is the founder of the Golden Charter Academy, a TK-8th grade school in Fresno, California. Through Golden Charter Academy, Robert seeks to provide children in his hometown with opportunities he didn't have.
In this episode, Robert discusses:
Learn more about Golden Charter Academy here.
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Amanda Calabrese is the co-founder of Sequel, the first engineering re-design of the tampon in 80 years. A six-time national champion in lifesaving, Amanda met her co-founder, Greta Meyer, at Stanford University. There, the two turned a capstone project into a venture capital backed design that's revolutionizing women's sports.
In this episode, Amanda discusses:
Learn more about Sequel here.
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Jocelyn Hu is a Taiwanese American artist and designer based in New York, known for her distinctive, custom creations that draw inspiration from sports, fashion, and cultural narratives. Jocelyn uses her art as a platform for advocacy, creating pieces that foster dialogue and celebrate the richness of diverse, community-driven experiences. She has collaborated with the likes of Angel Reese, Spike Lee, the Phoenix Mercury and Google. Most recently, she partnered with Ally during WNBA All-Star to launch Ally's first public limited-edition fashion merch drop.
In this episode, Jocelyn discusses:
Learn more about Jocelyn here.
Purchase the "Walking Bucket Hat" from Ally's collaboration with Jocelyn here.
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Maarten Paes is the goalkeeper for FC Dallas of Major League Soccer, who notched his 100th MLS start in the 2025 season. Born in the Netherlands, he was called up to the Indonesian National Team to compete for a spot in the 2026 FIFA World Cup. Beyond the pitch, Maarten is an incredibly curious individual with a range of passions and knowledge bases, which he shares in this episode.
In this episode, Maarten discusses:
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Alexandra Mason is the SVP of Marketing for Ames Watson, a private holding company with over $2 billion in revenue and whose portfolio includes iconic sports brands, like Lids, Champion Teamwear, Ebbets Field and South Moon Under.
In this episode, Alex discusses her unexpected path into sports business, where a job at a beloved kids’ retail store gave her the skills to scale brands and unlock consumer motivation.
Alex then uses Ebbets Field as a case study for listeners to explore:
Learn more about Ebbets Field.
Learn more about Ames Watson.
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Brandon Copeland is a ten-year NFL veteran who signed undrafted in 2013 with the Baltimore Ravens after competing in NCAA football at the University of Pennsylvania, where he graduated from the Wharton School of Business. Today, Brandon is a financial education advocate, who teaches the popular "Life 101" financial literacy course at UPenn; authored "Your Money Playbook;" and founded Copeland Media to provide comprehensive education and practice tools to help others build financial stability. Most recently, he co-founded Athletes.org, a players association for college athletes.
In this episode, Brandon discusses:
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Brett Maher was an NFL kicker who played for a number of teams, including the Dallas Cowboys and competed in NCAA football for the Nebraska Cornhuskers. Raised in Nebraska, today he and his wife, Jenna, own and operate a Mathnasium franchise and Brett also serves as a coach for Nebraska football.
In this episode, Brett discusses:
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Georgia Grace Edwards is the co-founder of Gnara, a company creating innovative and inclusive apparel. The company's patented GoFly zipper technology allows women to do what men do--unzip and go whenever and wherever nature calls.
In this episode, Georgia Grace discusses her incredible entrepreneurial journey to build a company creating an equal playing field for women and that is backed by early stage venure capital, grant, crowdsourced and accelerator funding. In this episode, Georgia Grace discusses:
Learn more about Gnara here.
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Jenna Kurath is the Head of Comcast NBCUniversal Sports Tech and the Vice President of Startup Partnerships at Comcast. Comcast NBCUniversal SportsTech finds, funds, and fast-tracks the most innovative startups from around the world to invest in and develop the next generation of technology to change the way we experience sports.
In this episode, Jenna discusses:
Learn more about Comcast NBCUniversal SportsTech here.
Learn more about Women in Sports Tech here.
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Janelle Anderson is the CEO of RIP-IT, a female-first company developing and providing products for women and girls in sports to unleash their full potential. A former NCAA swimming captain, Janelle completed her MBA at the University of Michigan and was formerly the CEO of Fresh Vine Wines, Officer of Global Marketing at American Airlines, VP of PepsiCo and VP at Frito Lay.
Drawing on her wealth of experience, in this episode Janelle discusses:
Learn more about RIP-IT here.
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Ryan Neiswender is a Paralympic gold medalist and World Champion in wheelchair basketball and a corporate keynote speaker who works at Visa as a Sport Sponsorship Marketing Manager. Born with a disability which affected the development of the quadricep muscles in his legs, Ryan knew he was athletic and desired an opportunity to compete. When he was introduced to wheelchair basketball at eight years old, it changed his life.
In this episode, Ryan discusses:
Watch Ryan's TedX speech here.
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Scottie Antonucci is a member of the Class of 2026 and high school soccer star at California’s Etiwanda High School, where she is a midfielder. She is also a captain of the U.S. U-16 Women's National Team.
Signing her first NIL deal with Nike as a 15 year old and inking a representation deal with leading agency, Wasserman, Scottie is demonstrating how an authentic social media presence mixed with powerhouse talent can drive NIL opportunities. Now, Scottie is joining Team Invisalign—a partnership between Overtime and the Invisalign brand spotlighting the stories and voices of some of the best women’s high school basketball and soccer players in the world.
In this episode, Scottie discusses:
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Malindi Elmore is a three-time Olympian who competed for the Canadian Olympic Team in track and field in 2004 and marathon in 2020 and 2024. A multi-sport athlete who grew up in Canada, Malindi attended Stanford University, where she broke the school's 800m and 1500m track and field records. Upon becoming a mother in 2014, rather than giving up sport, she picked up a new one: triathlon. Following the birth of her second child, Malindi was ready for another challenge: marathon racing. Six months after giving birth, she competed in her first marathon. Her strong result made her realize she could push toward competing in the Olympics again--16 years after her first appearance--but this time, in a new sport.
In this episode, Malindi discusses:
Learn more and support KidSport here.
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David Kelly is the Chief Legal Officer of the Golden State Warriors and Chief Business Officer of Golden State Entertainment, which is an affiliate of the Golden State Warriors that produces docuseries, music, events and experiences to tell the stories of those who shape and move culture around the globe.
David’s life and professional journeys have traveled a fascinating trajectory. Growing up in Chicago, David pursued sports, writing and hip-hop. The culmination of these interests led him in high school to form a hip-hop duo, All Natural. David tells us about this incredible musical experience, which took him around the globe and saw him create eight studio albums.
Amidst his music career, David completed a degree in English at Morehouse College and his Juris Doctorate at the University of Illinois.
In this episode, David and Alicia discuss:
Learn more about Golden State Entertainment here.
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Jessi Miley-Dyer is the commissioner of the World Surf League and a two-time world champion of surfing. Since joining the World Surf League in 2012, Jessi has been integral to professional surfing’s growth, particularly in developing the women’s tours. Jessi was also key in the WSL’s groundbreaking 2018 announcement to award equal prize money to male and female athletes. For her work, she has been honored as a Sports Business Journal Game Changer.
In this episode, Jessi discusses:
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Beth Rodden is one of the best female rock climbers of all-time, and a globally recognized ambassador for the outdoor community. She has achieved a number of notable free climbs on El Capitan, the 3,000-foot monolith in Yosemite National Park, and has also established the hardest first ascent on a crack climb ever done by a woman. In 2000, Beth made international news when she and three male companions were taken hostage while climbing in Kyrgyzstan.
In this episode, Beth discusses:
Purchase Beth's memoir, "A Light Through The Cracks: A Climber's Story" at Touchstone Climbing Shop or Avid Reader.
Read Beth's op-ed in the New York Times.
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Mike Buckley is the co-owner and CEO of the United States SailGP team and serves as the team’s strategist. Co-founded by Oracle co-founder Larry Ellison and world champion yachtsman Sir Russell Coutts, SailGP is an international sailing competition where national teams compete across a season of grands prix around the world. In October 2023, the U.S. team was sold to Mike and a group of investors led by former Milwaukee Bucks owner, Marc Lasry and his Avenue Sports Fund.
In this episode, Mike breaks down:
DISCLAIMER: Neither Ruling Sports LLC nor Alicia Jessop are providing any financial, economic, legal, accounting or tax advice or recommendations in this podcast. The information contained in this podcast does not constitute investment advice or an offer to buy or sell securities from any entity to the listener and should not be relied upon to evaluate any potential transaction. In addition, the receipt of this podcast by any listener is not to be taken to constitute such person a client of Ruling Sports LLC or Alicia Jessop. Neither Ruling Sports LLC, Alicia Jessop nor any of their affiliates or entities make any representation or warranty, express or implied, as to the accuracy or completeness of the statements or any information contained in this podcast, and any liability therefore (including in respect of direct, indirect or consequential loss or damage) is expressly disclaimed.
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