SHOW NOTES: In this conversation, Jack Farrell, VP of Global Ecommerce for PopSockets, discusses the brand’s turnaround strategy, focusing on product characteristics, audience engagement, and the importance of frequent product drops. He highlights the effectiveness of Meta for performance marketing and explores the potential of TikTok as an e-commerce platform. Additionally, he shares insights on […]

Summary Hannah McGough, CMO of Blank Beauty, explained the company’s evolution from a tech startup to a beauty brand, emphasizing their microfactory technology for on-demand cosmetic creation. McGough and Alysse Asaro discussed the company’s business model, future expansion plans, and effective marketing strategies focusing on trend responsiveness and audience understanding. McGough also provided career advice […]

Summary Alysse Asaro and Andy Andersen discussed Dude Wipes’ consistent marketing vision, emphasizing brand authenticity and a relatable social media presence through “trolling” and community engagement. Andy Andersen highlighted the brand’s growth through strategic platform adoption like TikTok Shop and identified YouTube as a future focus for diverse content and SEO. They also addressed challenges […]

Rossman Radio host Alysse Asaro introduces Alexa Martinez, owner of Maker’s Shoes, a brand known for empowering women through comfortable yet stylish footwear. The discussion explores the Maker’s Shoes journey, highlighting its transition from initial concepts to a successful 20-year business, including the inspirations behind its sub-brands like 77. Martinez shares the challenges of online sales […]

Rossman Radio host Alysse Asaro speaks with Tracy Johansson, founder of 3Sons Foods, a company that produces versatile sauces. Johansson explains that the business began when her middle son, Luke, inspired a passion for rhino conservation, leading them to combine this cause with her homemade salsa. She details the challenges and rewards of running a […]

Rossman Radio host Alysse Asaro speak with Lenny Vineberg, CEO of Teraflame. Vineberg discusses his extensive entrepreneurial journey, detailing his experiences from an early venture with a motor scooter brand to building an $80 million furniture import and distribution business. He shares insights into the acquisition and revitalization of Teraflame, emphasizing the challenges of simultaneously building […]

Rosman Radio host Alysse Asaro speaks with Joel Marshall, CEO of DP Derm, the leading US distributor for Dermapen products. The conversation explores Marshall’s transition from martial arts to the aesthetics industry, the development and success of Dermapen technology, and the challenges of marketing innovative skincare in a saturated market. Marshall emphasizes the importance of […]

Rosman Radio hosts Ayissi Nyemba, the founder of Emekao Foods, a company that transforms raw cacao beans into various cocoa ingredients. Ayissi shares her motivation for starting the business in 2016, which stemmed from a desire to support small cocoa farmers by adding value to their work. She discusses the challenges of entrepreneurship, including supply […]

The Rossman Radio podcast features discussions with entrepreneurs, with this episode highlighting BJ Ganem, founder of Sierra Delta. Ganem shares his personal journey as a Marine veteran who, after an injury and personal struggles, found purpose through his dog, leading him to establish a nonprofit dedicated to connecting veterans with dog training. Sierra Delta aims […]

The provided text features an interview on the “Rossman Radio” podcast, hosted by Alysse, with guest Liz Connelly, founder of Katsu. The podcast focuses on entrepreneurship and e-commerce brand growth, with Rossman Media specifically aiding brands in achieving viral success and significant returns through social media. Connelly’s new venture, Katsu, aims to help professionals adapt […]

Rossman Radio explores the journeys of entrepreneurs and e-commerce brands, with a particular focus on achieving viral success and substantial returns. In this specific episode, Alysse Asaro interviews Madison McLeary, the owner of Pure Joy, a functional beverage company. Maddie shares her entrepreneurial path, from identifying a market gap for healthy, functional drinks while living […]

In this episode of Rossman Radio, Alysse Asaro from Rossman Media interviews Justin Davies, co-owner of the company Wet It. Justin shares the journey of Wet It from its inception in 2014 to dealing with copycats, mainly from China, and how tariffs have leveled the playing field. The conversation highlights the importance of brand authenticity, […]