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REWORK
37signals
344 episodes
5 days ago
This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they’re looking for, and how it all shapes the final version. It’s a rare peek into the “guests are coming over” phase of building Fizzy. Key Takeaways 00:12 – Inside Fizzy’s early access phase02:28 – Selecting beta testers03:05 – Treating early access as a real-world dry run07:11 – ...
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Management
Business
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All content for REWORK is the property of 37signals and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they’re looking for, and how it all shapes the final version. It’s a rare peek into the “guests are coming over” phase of building Fizzy. Key Takeaways 00:12 – Inside Fizzy’s early access phase02:28 – Selecting beta testers03:05 – Treating early access as a real-world dry run07:11 – ...
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Management
Business
Episodes (20/344)
REWORK
Soft openings aren't just for restaurants
This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they’re looking for, and how it all shapes the final version. It’s a rare peek into the “guests are coming over” phase of building Fizzy. Key Takeaways 00:12 – Inside Fizzy’s early access phase02:28 – Selecting beta testers03:05 – Treating early access as a real-world dry run07:11 – ...
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5 days ago
14 minutes

REWORK
The itch for a new version
In software development, there are updates, and then there are complete overhauls. This week, Jason Fried joins Kimberly Rhodes to talk about how the team decides when it’s time to rebuild from the ground up. They dig into the transition between versions, how customer feedback fits in, and even drop a few hints about what’s coming in Basecamp 5. Key Takeaways 00:10 – A walk through of Basecamp's evolution03:00 – How to recognize when it’s time for a new version05:52 – Pricing considerations11...
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1 week ago
23 minutes

REWORK
Fizzy Q's and A's
With the launch of Fizzy getting closer, 37signals co-founders Jason Fried and David Heinemeier Hansson use this episode to answer listener questions about the upcoming product. They talk about how Fizzy and Basecamp will coexist, why aesthetic design choices matter, and which AI features are actually worth using. Key Takeaways 00:11 – Fizzy and Basecamp, competitors or complementary?02:00 – Finding the right tools that fit your workflow11:39 – Why aesthetics matter in software18:45 – Not eve...
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2 weeks ago
26 minutes

REWORK
Revisiting the good old days
Time has a way of reshaping what we believe, and sometimes, what we’ve published. In this week’s episode, CEO and co-founder Jason Fried chats with Kimberly Rhodes to explore one particular chapter of REWORK that no longer rings true. Jason reflects on their current stance on having multiple products vs. just one, what company's should consider before they expand, and why knowing your limits still matters. Key Takeaways 00:10 – The change in perspective on multiple products03:15 – The team ne...
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3 weeks ago
16 minutes

REWORK
Traditional marketing doesn't work for us
For 37signals, flashy ad campaigns and traditional brand promos have never been the way to go. This week, Jason Fried and David Heinemeier Hansson share why traditional marketing methods like billboards, paid social media posts, and keyword ads don’t give them results. They talk about how meaningful marketing comes from genuine support and real connection. Key Takeaways 00:12 – Why marketing ROI looks different for every business10:35 – Spend your marketing budget on companies and people you ...
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1 month ago
30 minutes

REWORK
Built on Trust
Trust is the foundation of any strong company. In this episode of The REWORK Podcast, 37signals co-founder and CTO David Heinemeier Hansson joins host Kimberly Rhodes to explore what it really means to build a high-trust organization. David shares how trust shapes the culture and success of a team, even when working remotely. Key Takeaways 00:23 – Trust starts as the default at 37signals05:19 – Empowering employees with reasonable spending freedom11:46 – Why one person’s mistake shouldn’t lea...
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1 month ago
27 minutes

REWORK
Refining before release
As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product. Key Takeaways 00:11 – What the “11th hour” looks like before a product launch03:50 – How to weigh deadlines against final release decisions05:44 – The importance of customer onboarding11:18 – ...
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1 month ago
24 minutes

REWORK
Escaping Workaholism
In their book REWORK, 37signals' co-founders Jason Fried and David Heinemeier Hansson caution against glorifying nonstop work. In this week's podcast, they tackle a listener's questions related to the chapter Workaholism and dig into employee management including how to measure productivity and how to track progress. They explain why simple conversations often matter more than complex systems. Key Takeaways 00:15 – Judge productivity by paying attention and staying engaged07:50 – Tracking pro...
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1 month ago
21 minutes

REWORK
Finding focus
Curious how Jason Fried and David Heinemeier Hansson keep their attention where it counts? In this episode of The REWORK Podcast, the 37signals co-founders join host Kimberly Rhodes to talk about the different ways they approach focus. From procrastination that sometimes pays off to meditation and visualization, Jason and David share their tips for finding and maintaining focus. Key Takeaways 00:44 – What procrastination really tells you05:30 – Traditional and alternative meditation pra...
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2 months ago
24 minutes

REWORK
Total transparency
37signals' co-founders Jason Fried and David Heinemeier Hansson share more about their business than many founders. In this episode of The REWORK Podcast, they chat with host Kimberly Rhodes about why transparency is important to them. They talk about how sharing openly can double as marketing, the upside of showing work that's still in progress, and why timing matters when deciding what to put out to the public. Key Takeaways 00:13 – Why transparency matters at 37signals03:07 – Everything is...
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2 months ago
17 minutes

REWORK
It Started with a Blog
37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important. Key Takeaways: 00:12 – How 37signals' marketing started organically with a blog02:53 – Authenticity is a must when writing07:02 – Patience is key to growing an audience08:18 – Don’t let algorithms dictate your conte...
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2 months ago
24 minutes

REWORK
Building with LLMs, Finding a Co-founder & Other Listener Questions
Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to field a fresh round of listener questions. They share perspectives on when coding assistance makes sense, finding a co-founder to compliment your skills, business succession planning, and more. Key Takeaways: 00:17 – When AI coding tools help vs. when they get in the way05:44 – Does start-up success require a co-founder?10:02 – Small business succession planning15:46 – Honing the skill of coming up with new product...
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2 months ago
25 minutes

REWORK
Titles, tenure, and paths don't matter
In this episode, 37signals co-founders Jason Fried and David Heinemeier Hansson talk about why résumés, job titles, and career timelines take a back seat to what really matters when hiring — your actual work. They share how real-world examples cut through the noise, and open doors for people who may not have a traditional path. Key Takeaways: 00:00 – Episode highlights00:10 – Why final hiring decisions come down to a candidate’s actual work03:50 – The 37Better redesign project07:27 – How real...
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3 months ago
25 minutes

REWORK
BONUS EPISODE: 37signals is moving to Omarchy
In this bonus episode of REWORK, 37signals' co-founder and CTO David Heinemeier Hansson shares his exploration into Linux, development of Omarchy, and the company's decision to go all-in. Key Takeaways: 00:43 – David's exploration into Linux and development of Omarchy04:27 – How Omarchy is different, Hyprland, and tiling windows managers11:05 – The joy and excitement in exploring something new13:14 – The recent announcement David shared with the 37signals' team regarding Linux and Omarchy21:2...
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3 months ago
35 minutes

REWORK
Software as art
This week on The REWORK Podcast, 37signals' co-founders Jason Fried and David Heinemeier Hansson explore a listener question about approaching software as art. They discuss the importance of having a point of view as you're building products. Key Takeaways: 00:15 – Great software helps customers see things from the creator’s perspective07:31 – A company’s worldview comes through in the product14:09 – Your product’s point of view evolves as it takes shape18:35 – The creation process is meant t...
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3 months ago
23 minutes

REWORK
Balancing it all
37signals' co-founders Jason Fried and David Heinemeier Hansson are back behind the mic with host Kimberly Rhodes. This week, they’re discussing balancing personal interests, health, and hobbies with business success. They discuss building a healthy company without it taking over your life. Key Takeaways: 01:12 – Why business health is all about balance05:48 – The hidden cost of overcomplicating your business08:36 – Taking a closer look at how you're spending your time15:10 – Leaders should b...
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3 months ago
29 minutes

REWORK
Managing chaos, feature bloat, and other listener questions
In this episode of The REWORK Podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson answer a fresh round of listener questions. They share how they stay focused when new ideas pop up, how structured work periods lead to steady progress, and why they’re careful about adding too much to their products. Key Takeaways: 00:18 – Staying grounded by tackling one thing at a time06:08 – How scheduled work cycles keep the team on track11:58 – Trimming complexity to keep products lean2...
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5 months ago
22 minutes

REWORK
Building in Public
This week on The REWORK Podcast, host Kimberly Rhodes chats with 37signals' CEO and co-founder Jason Fried about the practice of openly sharing what the company is working on, inspired by his recent teaser videos for an upcoming product, Fizzy. Jason explains why building in public fosters connection, clarity, and curiosity. Key Takeaways: 00:12 – The company's history of sharing teasers and early product previews05:40 – The biggest risk in sharing previews13:30 – Design review videos with pr...
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5 months ago
20 minutes

REWORK
The case for cover lettters
This week on The REWORK Podcast, host Kimberly Rhodes is joined by Jason Fried to talk about cover letters — what they say about a candidate, how they’re reviewed at 37signals, and why they still matter. Jason shares his take on the value of genuine effort, how AI can either help or hurt your chances, and why hiring should stay a human process. Key Takeaways: 00:13 – A cover letter says more about you than your résumé ever could03:35 – How using AI the right (or wrong) way shows up in applica...
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5 months ago
21 minutes

REWORK
Ignoring the competition, the next wave of CEOs & other listener questions
In this episode of The REWORK Podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson answer listener questions. They explain why keeping tabs on competitors isn’t part of their strategy, reflect on the changing face of leadership as younger CEOs step in, and talk about the energy that comes with fresh perspectives. Key Takeaways: 00:22 – Why focusing on your customers matters more than watching competitors05:55 – A new wave of CEOs is bringing a fresh approach to leadership10...
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5 months ago
24 minutes

REWORK
This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they’re looking for, and how it all shapes the final version. It’s a rare peek into the “guests are coming over” phase of building Fizzy. Key Takeaways 00:12 – Inside Fizzy’s early access phase02:28 – Selecting beta testers03:05 – Treating early access as a real-world dry run07:11 – ...