Are you struggling to maximise your marketing efficiency while maintaining brand consistency? Wondering if your current CMS is actually holding you back rather than propelling you forward? Then this episode is absolutely essential listening. We're featuring a special Digital Marketing Answered™ encore episode of a brilliant discussion between Innovation Visual's CEO Tim Butler and Head of Technology Chris Watson-James, who break down exactly how HubSpot's Content Hub is changing the g...

Welcome back to Digital Marketing Answered and our final episode of Season 2! In today’s episode, we’re tackling a crucial challenge for B2B marketers: fostering authentic relationships and engaging your audience early on in their buying journey. Innovation Visual CEO Tim Butler is joined by Robyn Hartley, founder of Paperkite Media, who shares her expert insights on using thought leadership to build trust with your B2B buyers. In a world where long sales cycles and high customer acquisition...

🎙️ Welcome to Digital Marketing Answered! 🎙️ In this episode, we’re diving into one of the hottest topics in the digital marketing world: AI in content marketing. Tim Butler is joined by Tomasz Niezgoda, Co-Founder and CMO of one of our favourite platforms: Surfer. In this episode they explore how cutting-edge tools and data-driven strategies are transforming the way marketers approach SEO and content creation. 🚀 Why you can’t afford to miss this episode: - Discover the story behind ...

Welcome back to another special encore episode of Digital Marketing Answered, the podcast where we explore the latest strategies and insights that are shaping the future of marketing. Whether you’re a small business owner aiming to boost your brand’s visibility, or a marketing pro looking to sharpen your skills, this episode is packed with value for you. In this episode, our Operations Director Pete Hibbard and CEO Tim Butler dive into the essentials of effective data-driven holiday ca...

Welcome to another episode of Digital Marketing Answered, the podcast where we delve into the latest tools, strategies, and insights to supercharge your marketing efforts. Today, we're diving into something truly exciting—how HubSpot's cutting-edge AI agents are transforming the way businesses approach marketing, sales, and customer service. Fresh from HubSpot’s Inbound 2024 event, our MarTech Lead, Vanessa Reid, and Senior MarTech Executive, Megan Worboys, will break down the newest AI inno...

Welcome back to Digital Marketing Answered! In this exciting episode, we’re joined by Warris Bokhari, CEO and co-founder of Claimable, to explore a topic at the intersection of AI, healthcare, and innovation. Have you ever wondered why so many insurance claims are denied in the US—and what can be done about it? Warris dives into the challenges patients face in navigating complex healthcare systems in the US, uncovering how Claimable is transforming the game with AI-driven solutions. Here’s ...

Welcome back to Digital Marketing Answered! Today, we're diving into a topic that’s more relevant than ever: the impact of tech stacks in 2024. So, we’re asking you—could this be the perfect time to give your tech stack a little audit? In this encore episode, we're revisiting an insightful conversation between Tim Butler, CEO of Innovation Visual, and our MarTech expert Chris Watson-James. They delve into the importance of technology audits and how they can transform today’s businesses. With...

Are you making the most of your existing content? In this episode, we’ll show you how to boost your marketing output by auditing and repurposing what you already have. In this episode, Client Services Manager Helen Adcock and Digital Marketing Lead Vogue Phelps discuss why you need to create content in different forms, explaining how content audits can reveal gaps, track performance, and tailor your content to connect with different audiences. They’ll also share how to breathe new life into ...

Unlock the full potential of HubSpot’s Content Hub with AI-driven tools for marketing efficiency. In this episode of Digital Marketing Answered™, Innovation Visual’s CEO, Tim Butler, is joined by MarTech Manager, Chris Watson-James, to explore HubSpot’s Content Hub and its powerful AI integration. Designed to replace CMS Hub, this new solution offers an all-in-one platform for website building, hosting, and content management. From Content Remix to AI-driven blog writing, they discuss ...

In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets Amelia Fetherstonhaugh, a seasoned marketing and brand manager with over a decade of experience in FMCG retail, not-for-profit, and financial services. In this fascinating and informative episode, Tim and Amelia dive into the essentials for incorporating sustainability into your marketing strategy. Among other topics Amelia and Tim explore: The importance of sustainability in marketingPractical ste...

"Is 95% of marketing work going to be done by AI by 2025?" In this episode of Digital Marketing Answered™, Innovation Visual's CEO, Tim Butler, is joined by Performance Director Clotilde Watson, to discuss this bold statement by Sam Altman, the CEO of OpenAI and the future impact of AI on marketing roles. They discuss how AI is changing the industry and what this may mean for marketing professionals, particularly when it comes to knowledge sharing and keeping up with the pac...

In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets Yuwon Song, Sales Director and Head of Business Development at Symanto. In this podcast episode, we dive into the fascinating world of AI-driven digital marketing with Yuwon Song, an expert in artificial intelligence and a key player at Symanto. Among other topics this episode explores: - The importance of maintaining integrity in data usage and privacy and e...

In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets with our MarTech Manager, Chris Watson-James. They explore unlocking the hidden value within your data and how to use it to drive business growth through segmentation. Key Topics: · The importance of first party data · Data centralisation and your customer journey · Driving value from your data and improving conversion ...

With the increased complexity and pace of the marketing sector, taking the time to pause and self-reflect is an invaluable exercise to support sustainable success as a leader and as a team. In this enlightening episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, is joined by the Co-Founder of Frank Coaching and Team & Executive Coach, Frances Taylor, where Frances reflects on her experiences to reveal insights into how marketing leaders can mana...

In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets with Paul Watson, Director of the UK's National Innovation Centre for Data and a leading authority on AI. They explore the fundamentals of machine learning and discuss the benefits and risks of large language models such as ChatGPT, including issues such as hallucination and the necessity of human oversight to mitigate the risks and ensure outputs are fit for purpose. Key Topics: - The fundamentals of...

Did you know that Google algorithms can be updated several times a day? With constant updates and major core updates throughout the year, keeping up with the changes and the impact it has on your digital marketing strategy can be tricky. In this episode of Digital Marketing Answered™, Digital Marketing Lead, Vogue Phelps, is joined by Performance Director, Clotilde Watson to discuss the consequences of Google changes for businesses and how you can adapt your strategies. This episode explores:...

Within the realms of tv and film production, product placement and celebrity endorsement can be a creative and innovative way to create strong ad campaigns that connect with your audience. In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, is joined by the CEO and Founder of Hollywood Branded, Stacy Jones to discuss key topics including: - Why you need to think about how your brand can be mutually beneficial to tv and film production or celebri...

Email marketing is an incredibly powerful tool and is a direct and effective way to communicate with your customers and your prospects. It is essential however, to ensure that you're sending the right messages at the right time in order for this tactic to generate impact, especially when it comes to generating revenue. In this episode of Digital Marketing Answered™, Digital Marketing Lead, Vogue Phelps, is joined by MarTech Executive and email specialist, Megan Worboys, to discuss how email ...

When planning your marketing strategy and activity, it can be challenging to know where to start. In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler interviews Huw Waters, a highly experienced marketing leader to discuss the essentials for forming your marketing plan. Huw Waters bio: Huw Waters is a highly experienced marketing leader, having worked with brands as diverse as Panasonic, Motorola, Whirlpool, and British Airways, through to market...

In this episode of 'Digital Marketing Answered', CEO and Founder of Innovation Visual, Tim Butler, is joined by Dr Nicola Headlam, who is a highly experienced economist, to discuss the real impacts of different economic factors on marketing and business decisions. Businesses and their sales and marketing teams, operate within the wider local, national and often international economic markets. No business is completely isolated from the economic and political climate it operates in. Leaders n...