In this episode, Jesse Ringer and Krystal Ariel explore the evolving landscape of SEO, emphasizing the importance of making it more human-centric. They discuss the impact of AI on content creation, the fundamentals of SEO, and the significance of owning digital real estate. The dialogue also touches on the balance between evergreen content and trends, the necessity of building trust in a digital world, and the long-term nature of marketing efforts. Ultimately, they highlight the need for authenticity and personal connection in a crowded online space. In this conversation, Jesse and Krystal delve into the intricacies of client feedback, the role of AI in keyword research, and effective SEO strategies. They discuss the importance of building a content-rich website, organizing content for better search engine optimization, and the significance of alt text and metadata. The conversation emphasizes that SEO is not just a standalone effort but a holistic approach that enhances overall marketing strategies and audience connection.𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗥𝗘𝗧𝗥𝗘𝗔𝗧 𝗕𝗨𝗜𝗟𝗗𝗘𝗥https://www.instagram.com/retreatbuilderhq/https://facebook.com/retreatbuilderhqhttps://www.tiktok.com/@retreatbuilderhq𝗔𝗕𝗢𝗨𝗧 𝗝𝗘𝗦𝗦𝗘Jesse Ringer is the CEO of Method and Metric, an SEO agency in Vancouver, BC. With over 10 years of SEO experience, he’s an expert at helping businesses grow online. He’s a sought-after speaker on SEO and digital marketing, sharing insights to inspire others. Known for his ethical approach, Jesse offered free SEO services during the pandemic to support struggling businesses. His mission? To make SEO simple and fair, empowering all companies to succeed. His agency’s human-centric focus sets it apart.𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗝𝗘𝗦𝗦𝗘https://www.retreatbuilder.com/listings/535c2f72-b00c-43aa-9e49-81fee3204a0dThis episode is brought to you by RetreatBuilder. Join us → https://www.retreatbuilder.com/get-verified𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦00:00 Making SEO More Human06:02 Using AI Effectively in Content Creation11:57 The Importance of Owned Digital Real Estate18:03 Building Trust in a Digital World24:10 Navigating Uncertainty in Business29:32 Understanding Client Feedback and Expectations36:57 Effective Keyword Strategies for SEO45:50 Organizing Content for Better SEO55:01 SEO as a Holistic Marketing Strategy