In this episode, Krystal and Sara Martinez delve into the intricacies of hosting retreats, emphasizing the importance of treating it as a sustainable business. Sara shares her journey from corporate event planning to becoming a business advisor in the retreat industry, highlighting the gaps she identified and the community she built through the Retreat Professionals Network. They discuss the significance of aligning one's vision and core values with business practices, navigating trends authentically, and implementing effective financial strategies for long-term success in the retreat space. In this conversation, Sara Martinez discusses the financial aspects of hosting retreats, emphasizing the importance of profitability, community support, and the balance between emotions and business practices. She highlights common financial mistakes made by retreat hosts and the necessity of having a well-rounded budget. The discussion also touches on the mindset around money, the value of feedback, and the significance of building a supportive community for success in the retreat industry. 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗥𝗘𝗧𝗥𝗘𝗔𝗧 𝗕𝗨𝗜𝗟𝗗𝗘𝗥 https://www.instagram.com/retreatbuilderhq/ https://facebook.com/retreatbuilderhq https://www.tiktok.com/@retreatbuilderhq 𝗔𝗕𝗢𝗨𝗧 𝗦𝗔𝗥𝗔 Sara Martinez is a Custom Experience Manager and Event Strategist who founded her first business at age 19 and received her entrepreneurship certificate from the College of DuPage in 2014. After honing her event planning skills as a registration manager for large-scale conferences, she developed a passion for creating impactful live events. A Certified Yoga Instructor since 2017, Sara blends her love of health, wellness, and strategic event planning through SM Specialty Events. She helps entrepreneurs showcase their offerings via retreats, conferences, and topic-focused gatherings, all while raising her family in Chebanse, Illinois. 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗦𝗔𝗥𝗔 https://www.retreatbuilder.com/listings/7cd75eb3-2652-4b18-a160-49a0a1f199e6 This episode is brought to you by RetreatBuilder. Join us → https://www.retreatbuilder.com/get-verified 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 The Business of Retreats: A Sustainable Approach 02:55 Sara's Journey: From Corporate to Retreats 06:12 Identifying Gaps in the Retreat Industry 08:54 Building a Community: The Retreat Professionals Network 11:59 Aligning Vision and Purpose in Retreats 15:01 The Importance of Core Values in Business 18:06 Navigating Trends and Authenticity 21:01 Financial Strategies for Sustainable Retreats 31:12 Financial Strategies for Retreat Hosts 34:25 The Importance of Financial Well-being 36:33 Creating Sustainable Business Practices 39:21 Understanding Worth and Value in Business 42:54 Balancing Emotions in Business 51:23 Common Financial Mistakes in Retreat Hosting