We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Here’s a stark warning for beauty executives: Brands that cling to traditional manufacturing models are already obsolete—they just don't know it yet. The challenges facing beauty CMOs are hitting critical mass: It's not just driving growth, it’s how to get to market at the speed of culture shifts and keep up digitally and socially. Lauren Thermos is General Manager of Atelier, an Australian produc...
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We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Here’s a stark warning for beauty executives: Brands that cling to traditional manufacturing models are already obsolete—they just don't know it yet. The challenges facing beauty CMOs are hitting critical mass: It's not just driving growth, it’s how to get to market at the speed of culture shifts and keep up digitally and socially. Lauren Thermos is General Manager of Atelier, an Australian produc...
EP 255: Why Retailers Are Becoming Political Casualties in Culture Wars
Retail Unwrapped - from The Robin Report
27 minutes
2 months ago
EP 255: Why Retailers Are Becoming Political Casualties in Culture Wars
We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Crisis management has become a requisite strategy in today’s fractious marketplace. The socio-political landscape has become a minefield for retailers where one misstep can trigger unprecedented consumer backlash and boycotts. In today's hyperconnected environment, every consumer with a smartphone becomes a potential crisis catalyst, documenting empty shelves and operational failures that go viral...
Retail Unwrapped - from The Robin Report
We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Here’s a stark warning for beauty executives: Brands that cling to traditional manufacturing models are already obsolete—they just don't know it yet. The challenges facing beauty CMOs are hitting critical mass: It's not just driving growth, it’s how to get to market at the speed of culture shifts and keep up digitally and socially. Lauren Thermos is General Manager of Atelier, an Australian produc...
