Private label, white label, owned brands. What are the differences? Why do they exist? What value to they bring to the customer as well as to the retailer? We explore all these questions and just how a retailer should approach creating their own owned brands with our special guest, Juli Lassow, Owner and Principal of jhl solutions. PRIVATE LABEL, WHITE LABEL & OWNED BRANDS According to our guest, in their simplest definition, private label brands are brands retailers sell that can’t...
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