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REPRESENTED with Annie Gichuru
Annie Gichuru
89 episodes
6 days ago
Lately, I’ve been noticing a heaviness in the air. In conversations, with clients, even in myself. And I don’t think it’s because people have stopped caring, but because caring has started to feel heavy. If you’ve been showing up for racial equity work with sincerity and your heart feels a little weary, this episode is for you. I talk about the emotional weight that often comes with meaningful inclusion work, especially in a world where diversity, equity and anti-racism efforts are being chal...
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Entrepreneurship
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Lately, I’ve been noticing a heaviness in the air. In conversations, with clients, even in myself. And I don’t think it’s because people have stopped caring, but because caring has started to feel heavy. If you’ve been showing up for racial equity work with sincerity and your heart feels a little weary, this episode is for you. I talk about the emotional weight that often comes with meaningful inclusion work, especially in a world where diversity, equity and anti-racism efforts are being chal...
Show more...
Entrepreneurship
Business,
Marketing
Episodes (20/89)
REPRESENTED with Annie Gichuru
86. When Doing Good Starts to Feel Heavy
Lately, I’ve been noticing a heaviness in the air. In conversations, with clients, even in myself. And I don’t think it’s because people have stopped caring, but because caring has started to feel heavy. If you’ve been showing up for racial equity work with sincerity and your heart feels a little weary, this episode is for you. I talk about the emotional weight that often comes with meaningful inclusion work, especially in a world where diversity, equity and anti-racism efforts are being chal...
Show more...
6 days ago
27 minutes

REPRESENTED with Annie Gichuru
85. How Fear of Getting It Wrong Stops Progress in Equity Work & What to Do Instead
Have you ever stopped yourself from taking action because you were scared of getting it wrong? Maybe you’ve wanted to make your business more inclusive, but the fear of causing harm or being seen as performative kept you from moving. That fear is real, but it’s also the very thing that keeps progress out of reach. In this episode, I’m unpacking how fear shows up in racial equity work, why it feels so different from anything else we do, and how it quietly holds us back from the change we want ...
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1 week ago
21 minutes

REPRESENTED with Annie Gichuru
84. A Peek Inside REPRESENTED Program: What White Business Owners Aren't Talking About (But Should Be)
Round 12 of REPRESENTED just launched and what emerged in the welcome ceremony calls is exactly what the online business world needs to hear right now. In this episode, I'm pulling back the curtain on the conversations happening when white business owners finally get honest about the invisible gaps in their businesses. The things they're not seeing, the daily erosions they've never had to think about and why "knowing better" isn't the same as "doing better." You'll hear about: The courage it ...
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2 weeks ago
32 minutes

REPRESENTED with Annie Gichuru
83. Building an Inclusive Beauty Brand Ft. Rumbidzai Tamai
Only 18 % of new makeup launches today include shades that adequately serve darker skin tones, a stark reminder that for many, the beauty shelf still says “not you.” In this episode, I welcome Rumbidzai “Rumbiie” Tamai, Zimbabwean-born and Australian raised, with more than 11 years as a makeup artist and educator and now founder of the inclusive beauty brand AnakaGlam. In our conversation, we unfold the journey from exclusion to creation and explore how beauty, identity and wellness intersect...
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3 weeks ago
1 hour 9 minutes

REPRESENTED with Annie Gichuru
82. Embodying Inclusive Celebrancy at Life’s End ft. Johanna Parker
What does it feel like to be held so well that you can simply be yourself? In this moving conversation, I sit with Johanna Parker, a coach, speaker, trainer and end-of-life celebrant whose work shows how inclusion can be lived inside one of the most tender moments we share...saying goodbye. Jo traces a path from youth outreach and crisis response on Melbourne’s streets to officiating ceremonies that honour culture, story and community. We talk about what it takes to design farewells that refl...
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1 month ago
1 hour 2 minutes

REPRESENTED with Annie Gichuru
81. Purpose, Calling and the Work of Love Ft. Fideliz Cruz
What if true service shaped every part of your business, from sales to how you treat clients? In this episode, I’m joined by award-winning life and business coach Fideliz Cruz, founder of Kingdom Women Entrepreneurs and author of Your Divine Assignment. We talk about prophetic mentorship, partnering with the Holy Spirit in decision-making and why love is the clearest measure of our work. Here’s what we cover: What a prophetic mentor does in practice and how prayerful strategy guides real busi...
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1 month ago
43 minutes

REPRESENTED with Annie Gichuru
80. Is Inclusion Slipping Through the Cracks? A Guided Reflection for Heart-Led Entrepreneurs
In this special guided reflection, I invite you to slow down, breathe and ask yourself the kinds of questions that reveal where your inclusion practices are strong and where they may need more attention. We’ll explore: How AI is shaping the way we show up in businessWhat Nilofer Merchant’s words invite us to consider about adapting to change and what we may become in the processFive gentle reflection questions to help you see your business through the eyes of those who may feel excludedThis i...
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1 month ago
22 minutes

REPRESENTED with Annie Gichuru
79. 3 Lessons From the AI Bias Aware Experience
AI tools are everywhere in our businesses now, helping us write copy, create images and design programs. But what happens when the technology we rely on carries hidden biases that exclude the very people we want to serve? In this episode, I'm breaking down the key insights from my recent AI Bias Aware 3-Day Experience, revealing: Why assuming you're "inclusive enough" might be holding you backThree specific places where exclusion sneaks into coaching businessesHow to move beyond awareness int...
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1 month ago
11 minutes

REPRESENTED with Annie Gichuru
78. The Evolution of Coaching & the Rise of AI Ft. Julie Parker
The coaching industry is at a crossroads. With AI attracting many especially the vulnerable to replace human connection and bias showing up in new, digital forms, how do we stay grounded in what makes us fundamentally human? Today's guest, Julie Parker, has been watching these shifts unfold for over two decades. As the founder of The Beautiful You Coaching Academy, she's trained thousands of coaches worldwide while navigating her own profound awakening about racism, privilege and the responsi...
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2 months ago
59 minutes

REPRESENTED with Annie Gichuru
77. The New Face of Bias in Online Business
AI is becoming part of our everyday lives, from the way we market, to who sees our ads, to how we create content. But here’s the thing most online business owners don’t realise: AI is not neutral. It carries the same biases that have long excluded people of colour and marginalised communities. In this episode of REPRESENTED, I’m pulling back the curtain on the new face of bias in online business: AI bias. I share: 🎙 A personal story that reveals why “being a good, inclusive perso...
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2 months ago
20 minutes

REPRESENTED with Annie Gichuru
76. This Is What Impactful Inclusion Looks Like Featuring Dallas Travers
There comes a point in every coaching journey when we have to ask ourselves whether we’re truly living out the values we say we hold. For many coaches, that moment comes when they realise inclusion is not a box to tick, but a practice that requires courage, repair, and consistency. I’m joined by Dallas Travers, the founder of the Client Centred Sales System and a coach who has built her business on values of integrity, sustainability and inclusion. She helps values-driven business owner...
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2 months ago
1 hour 4 minutes

REPRESENTED with Annie Gichuru
75. The Village Values That Will Humanise Your Coaching Business
There’s a place where mornings begin with the sound of roosters, where visitors are always welcomed with food and where neighbours stop by just to say hello...unannounced. That place is my village in Kenya and my time there taught me something powerful about how we run our businesses as coaches. In this episode, I’ll be sharing the African values I grew up with and how they can transform the way we coach, build trust and serve from a place of genuine care. Plus, you’ll hear practical ways to ...
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2 months ago
35 minutes

REPRESENTED with Annie Gichuru
74. Power In The Pause
What happens when you pause, not to come back stronger, but to become more aware of what you’ve left unattended? In this solo episode of REPRESENTED, I’m reflecting on what it means to truly rest — not just physically, but spiritually, emotionally, and creatively. Off the back of my solo trip to Kenya, I’ve been thinking a lot about what happens when we step away from the go-go-go pace of life and begin to notice what’s been dormant in us. This episode isn’t about productivity hacks or bounce...
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3 months ago
23 minutes

REPRESENTED with Annie Gichuru
73. Family Matters
What would you give to go back... just for a moment... to the home you grew up in? To be wrapped in your father’s arms, to laugh in your mother’s kitchen, to sit in the stillness of a place that once shaped most of who you are? In this week’s episode of the REPRESENTED podcast, I’m sharing something deeply personal with you. For the first time in 16 years, I returned home to Kenya—alone. No husband. No kids. Just me and the people who made me. This was more than just a trip. It was a heart re...
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3 months ago
35 minutes

REPRESENTED with Annie Gichuru
Podcast Break 2025
Taking a short podcast break during Australian school holidays and will be back with you from 4th August. This is an opportunity for you to re-listen to some of your favourite past episodes or take the time to watch the guest interviews on YouTube. If this podcast has been of value to you and supported your understanding of anti-racism work, I'd love you to leave a rating and review so we can reach more people who this podcast might be the only way they deep their toe into this work. Leave...
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4 months ago
3 minutes

REPRESENTED with Annie Gichuru
72. Why Learning to Hold Safer Spaces is Still Your Most Important Skill
In the world of online business, we're often told to focus on niche, funnels, and content. And whilst those areas of your business are important, your ability to hold safer space is the real difference-maker. In this solo episode, I’m sharing why learning to hold safer space is the most important skill you can develop as a coach, creative or course creator. It’s about building trust, showing cultural sensitivity and becoming a leader who sees and honours the full humanity of your clients. I t...
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4 months ago
22 minutes

REPRESENTED with Annie Gichuru
71. This Work Was Never Supposed to Be About Buzz
Inclusion work may no longer be trending but that doesn’t mean it’s no longer necessary. In this solo episode, I’m speaking directly to the online business owners who felt the urgency, who cared deeply, but who’ve gone quiet. Whether it was burnout, uncertainty, or simply life moving on, I see you. This episode is a reminder that racial equity work was never meant to be a moment. It’s a movement. And when the pendulum swings back and it will the people who stayed in the work will be the...
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4 months ago
15 minutes

REPRESENTED with Annie Gichuru
70. You Cannot Automate Inclusion
AI is here. It’s quick, efficient, and already shaping the way we do business from the words we use to the clients we attract. But what happens when we let AI do the heavy lifting and we stop checking if our values are still at the centre? In this solo episode, I’m unpacking the quiet dangers of relying too heavily on AI without doing the deeper work of inclusion. From bias baked into your copy to sounding like every other coach in a saturated market, we’re naming the risks and what to do ins...
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5 months ago
13 minutes

REPRESENTED with Annie Gichuru
69. The Power of Naming, Claiming & Creating Wealth on Our Terms Ft. Fabrice Omankoy
What happens when financial literacy becomes more than just a skill but a vehicle for healing, empowerment, and transformation? In today’s episode of the REPRESENTED Podcast, I’m in conversation with Fabrice Omankoy, founder of Black Wealth Connect, a bold and brilliant platform shifting the way we talk about money, ownership, and community within the Black diaspora. Fabrice’s journey is anything but typical. From growing up in a small Australian town to playing pro soccer and eventually find...
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5 months ago
47 minutes

REPRESENTED with Annie Gichuru
68. Mental Health & Multicultural Care Featuring Pearl Proud
What does it mean to belong when no one around you looks like you? How do you hold on to your identity while building a new life on unfamiliar land? In today’s episode of the REPRESENTED Podcast, I’m in conversation with my dear friend Pearl Proud—a psychologist, executive consultant, and founder of Pearl Proud Consulting Group. Pearl has lived in Australia for nearly 40 years after migrating from apartheid South Africa, and in this powerful episode, she shares how love, boundaries, and a dee...
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5 months ago
1 hour 4 minutes

REPRESENTED with Annie Gichuru
Lately, I’ve been noticing a heaviness in the air. In conversations, with clients, even in myself. And I don’t think it’s because people have stopped caring, but because caring has started to feel heavy. If you’ve been showing up for racial equity work with sincerity and your heart feels a little weary, this episode is for you. I talk about the emotional weight that often comes with meaningful inclusion work, especially in a world where diversity, equity and anti-racism efforts are being chal...