🎙️ New Episode: How to Close 75% of Trials Most gyms convert 40% of trials… but 75%+ is completely possible when your trial is designed with intention. In this episode, I break down how to turn every trial into a committed member. You’ll learn: 🔥 How to build trials that sell themselves 💡 What to say from Day 1 to plant the seed of commitment 📊 The 5 key metrics to hit 75%+ conversions If you’re spending money on ads or lead gen, this episode will make sure it pays off. 🎧 Listen now — every trial can become a long-term member.

🎙️ New Episode: How to Sell Hesitant Leads “I need to think about it.” “I’ll start next month.” Sound familiar? 😅 In this episode, I break down how to turn hesitation into confidence — and no’s into yes’s — without pressure or gimmicks. You’ll learn: 💡 Why hesitation isn’t about money 🧠 How to create safety in the sale 🔥 What to say when they “need to think about it” If you sell fitness, this one’s a must-listen. 🎧 Tune in now — your next “no” could be your next client.

HOW MUCH FOLLOW UP IS ENOUGH? Ahh....this question has been asked to me countless times. In this weeks episode, I get very specific on how much follow up is enough based on that data we are seeing. I know you don't want to leave your leads hanging so follow these best practices to maximize engagement and sales. This is a great episode to share to your team who is doing follow up too!

HOW TO GET A 6-7 FIGURE EXIT As someone who has sold multiple gyms and helped other Gym Owners to do the same, I've seen what it takes to get a big exit. Investors have certain criteria they look for to purchase a gym. And you can start building toward that exit whether you want to sell in the next 12-24 months or you want to max out profits. Either way, it forces you to make decisions differently. In this episode, I dive into how you can exit for 6-7 figures. Enjoy!

HOT POTATO SALES 🥔💰 This is a problem that exists in so many gyms. It causes gyms to miss out on sales every month, creates a bad client experience and wastes your marketing dollars. Listen to this short but sweet episode to figure out how to fix hot potato sales.

NEW LAWS GYM OWNERS SHOULD KNOW Things are constantly changing when it comes to laws and regulations. That's why I brought in Matthew Becker with Gym Lawyers. He helps Gym Owners to navigate legal issues and protect themselves with everything from membership agreement to being compliant in their state. This year there's been a handful of laws and regulations that directly impact gyms so I asked him to come in and riff on them. Listen in and enjoy!

GYM OWNERS GUIDE TO FB AD SPEND I get questions all the time about ad spend. Should it be $25/day or $50/day or even $100/day? I break down the exact answer I give Gym Owners to help you decide where your ad spend should be. This will help you maximize your ROI from your marketing dollars.

RYG# 175: Turn Your Gym Into a Premium Brand by Dustin Bogle

HOW TO SOLVE EVERY PROBLEM IN YOUR BUSINESS This week we look at the most valuable source of information in your business. When ever you feel stuck or like you are hitting a ceiling, you can find all the answers from this one place. Listen in to get the details! And be sure to take notes, take action and take off!

100M MONEY MODELS FOR GYMS The marketing world is buzzing about the release of Hormozi's newest book - 100M Money Models. I decided to take the money models in the book and apply it 100% to gyms! We discuss attraction offers to get new clients, upsells to increase LTV and downsells to get 9/10 people to say yes. Take notes, take action and take off!

THE UNSPOKEN FEARS YOUR CLIENTS HAVE Some of your clients can be blunt and tell you the reason they are cancelling or not signing up for your program. But most people struggle with conflict and there's a hidden reason behind their decision. In this episode, I share the unspoken reason clients quit and how you can overcome them.

6 TYPES OF CLIENTS TO AVOID Most Gym Owners know who their ideal client avatar. But do they know their non-ideal client? As weird as it sounds, it's important to know both so you can be CRYSTAL CLEAR on who is a good fit and make sales a smooth process. In this episode, i identified 6 client types to avoid and the warning signs.

FOLLOW THE DEMAND I often get asked when a gym should add more sessions, more services or more locations. My answer tends to be the same 3 words - "follow the demand." In this weeks podcast, I explain what that means in detail so you can clearly make the decision on what you need to do next in your gym. I share some stories where I followed the demand in my own business and it paid off.

INCENTIVES FOR GYM STAFF Owning a small business means it can be tough to create upward career mobility for our team members. Gyms don't have large corporate ladders someone can climb. That's why it's important to create opportunities for our staff to earn more with incentives. This is a great way to align the goal of the business with the personal goals of it's staff. Today's episode is different because I coach Kim live on the call on ways to create incentives for her staff at her gym. Listen in so you can get your wheels turning on ways to incentives your team too!

4 TYPES OF MANAGERS The truth is that people don't quit companies, they quit managers. Managers are the person your team interacts with and creates their work experience. I knew nothing about managing people when I started my first gym but I certainly picked up some lessons over 15 years of gym ownership. In this episode, I share the 4 manager types and signs of which type of manager you are right now. If you are directly managing all your staff, you are both the owner and manager. Buf if you have a manager on staff, this is a good insight into their management style.

SHORT TERM VS LONG TERM TRIALS This is one of the hottest debates in the fitness industry. What's the "perfect" trial or front end offer? In this weeks podcast, I share the pros and cons of both to help you pick the right trial for your gym. To be clear, I've seen successful gyms get built off of both. But I've seen gyms struggle who pick the trial that doesn't suit their strengths. Listen to this weeks episode to decide if your gym should offer a short or long term trial.

GRAND OPENING STRATEGY: BE PROFITABLE ON DAY 1 In this episode I shared my 8 steps to doing a grand opening the right way. I've opened 6 locations of my own and have helped many other Gym Owners to open their gym. And my goal is simple - be profitable on Day 1. This is the exact strategy I used that can be applied to opening your first gym or an additional location.

7 WAYS TO MAKE YOUR GYM UNIQUE We want to help you stand out from the crowd. That's why Kim and I put our heads together and made a list of 7 ways to make your gym unique. It's no equipment. It's not more space. It's things you do with what you already have in your gym now.

5 HARSH TRUTHS FOR GYM OWNERS I'm a straight shooter and in this episode I wanted to speak to you like a friend. As someone who cares about your business and the impact you're making on people. These are 5 harsh truths I had to learn the hard way. And I'm hoping this will shortcut your growth. No need to repeat the same mistakes so you can reach next levels of impact and income.

GYM PARTNERSHIP CRITERIA Recently I partnered into another gym as a minority owner. Gyms are my thing and I know how to grow them to be wildly profitable. In today's podcast, I share my criteria for partnering into a gym but this is helpful for you to set your own partnership framework. Partnership is a BIG decision so use my criteria to build your own before leaping into it.