Send us a text 💡 ** Book More Appointments: The Exact Formula for a 30% Conversion Rate ** Unlock the proven strategy real estate leaders use to consistently convert 30% of leads into appointments—and turn your pipeline into profit! In this power‑packed session, you’ll learn: 1. 🔍 Targeted Lead Identification How to pinpoint and prioritize high-quality prospects who are ready to engage. 2. 🗣️ Scripted Outreach with a Personal Touch The exact phrasing to grab attention, build tru...

Send us a textOur theme this season is going to be: “How’d YOU Do That?”And we’re going to talking to leaders who developed and executed a compelling recruiting strategy…that really worked. This week we’re going to be connecting with Anthony Jackson.Anthony is the Vice President of Finance and Operations of Lyon Real Estate --one of the most prominent real estate companies in central California.About 18 months ago the Lyon executive team and managers set out to increase the % of ex...

Send us a textIt’s a great day to recruit! Thanks for joining us as we kick-off our summer season of the Recruiting Insight podcast.Our theme this season is going to be: “How’d You Do That?”And we’re going to talking to leaders who developed and executed a compelling recruiting strategy that produced incredible results under today’s market conditions.This week we’re going to be talking to Carol Bulman.Carol is the CEO of a Jack Conway--one of the most prominent real estate companies in ...

Send us a textRecruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight.Mark is joined by guest Dr. Bill Dyment, author of the empowering book “Fire Your Excuses."Dr. Bill, renowned for his expertise in frontline team resiliency and workplace burnout prevention, has addressed over 678 organizations worldwide including Fortune 500 companies. With a track record of over 4,000 impactful seminars, he's a beacon of actionable steps that increase effectiveness.In this dyn...

Send us a textRecruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight.In this Special Edition of the Recruiting Mastermind series, Mark is joined by coach Travis Robertson as they delve into the intricacies of post-settlement dynamics. Travis will present and discuss the components of an upcoming session tailored specifically for agents. He also outline essential steps for navigating the remainder of 2024.Why Listen?Leadership, guidance, and effective communicatio...

Send us a textRecruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight.Are you ready to grow and expand?If you are, then you don’t want to miss this opportunity to join Mark and his special guest, Michael Guthrie, as they share their insights and secrets on how to attract, retain, and recruit top talent in the industry. You will hear from Michael, who has over 40 years of experience in the real estate business and has achieved remarkable success in every aspect of ...

Send us a textRecruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight.Mark is joined by Dean Cottrill, Associate Partner & EVP at T3 Sixty.Dean and Mark have a lively, interactive discussion on the current state of affairs in the real estate industry and how they relate to your talent attraction and recruiting efforts.In times of uncertainty, it can feel normal for your growth plans to slow down. But, we know from history that firms can grow and thrive through...

Send us a textRecruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight.Do you have visibility of your recruiting pipeline through licensing? Our ThirdPool and The CE Shop solutions give you more visibility to agents in your recruiting pipeline. Plus, the Agent Essentials modules provide a deep resource of tools that enable retention and attraction with relevant content to your agents and prospective agents. Worried about the NAR verdict? During this ses...

Send us a textRecruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight.Mark is joined by David Childers, the CEO of Keeping Current Matters. David and his team believe that every family should feel confident when buying and selling a home, and they’re on a mission to improve the ways real estate advisors educate and serve their clients.Mark and David will discuss the critical link between recruiting top talent and delivering a high level of service to clients.If yo...

Send us a textRecruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight.Mark is joined by David Knox, the President and Founder of David Knox Productions. Mark and David discuss the differences and the importance of training, mentoring, and coaching in your talent attraction and recruiting efforts. Whether you are a CEO, a recruiter, or an office manager you will receive tremendous value from this practical and insightful Mastermind session.Learn more about Rec...

Send us a textDive into "The Simple Psychology of Real Estate Recruiting" to unlock the secrets of effective real estate recruitment. This guide illuminates:Intentionality: Set a growth mindset, and apply your newfound knowledge practically.Commitment to Learning: Embrace the Learning Curve. Revisit and understand content through repetition.Action-Oriented Approach: Go beyond just acquiring knowledge; apply, commit, and act. Engage deeply with the material and be a doer.Inside, explore:Buildi...

Send us a textRecruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight.Mark is joined by Clayton Collins, the CEO and Founder of Housing Wire. HW Media is a business media and information company serving professionals across the housing economy. Clayton is building the “Bloomberg of Real Estate” and, as such, must be a talent attraction machine. Mark and Clayton discuss the latest news in the industry and what that means to you and your talent attraction, rete...

Send us a textRecruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight.Mark is joined by Mike Simonsen, the CEO and Founder of Altos Research. Mark and Mike discuss current market conditions and the implications for your retention and recruiting efforts. Running a real estate business or team is challenging, especially during times of economic uncertainty. That's why we want to provide you with insights and strategies that you can use to overcome any obs...

Send us a textRecruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight.Mark is joined by Steve Murray, the Co-Founder of REAL Trends and Partner in REAL Trends Consulting, which is the leading firm in residential brokerage throughout the U.S. and Canada with specialties in valuation, mergers and acquisitions, business analytics and senior management consulting. Mark and Steve share some interesting data and practical ideas to help you with your recruiting stra...

Send us a textIt’s a great day to recruit, and thanks for joining us as we kick-off our fall season of the Recruiting Insight podcast.When the storm clouds start gathering on the horizon, it’s helpful to connect with some seasoned executives who have led real estate organizations through difficult times. This week, we’ll be strategizing with Rich Davidson, the founder and CEO of Cairn Real Estate Holdings.Cairn is a nationwide real estate investment firm focused on building a network of ...

Send us a textHey, it’s a great day to recruit, and today we’re making a stop in Minneapolis to check in with Ryan O’Neill. Ryan is the founder and team leader of The Minnesota Real Estate Team. This is an appropriate name because they have been the #1 selling team in the State of Minnesota for many years. Ryan started his team in 2005 (long before teams were common in the real estate industry) and built it into an organization that is much larger and prominent than most broke...

Send us a textIt’s a great day to recruit, and today we’re making a stop in Kansas City and checking in with Chad Dumas.Chad is the Senior Vice President of Brokerage for Reece Nichols and manages one of their largest offices.For you those of you who don’t know, Reece Nichols is the 800-pound real estate gorilla in the Kanas City metro area. They have 27 company-owned stores and more than 25 franchises spread across Missouri and Kansas. And there are about 3000 professional agents who ke...

Send us a textMany of the Recruiting Insight listeners are owners of single-office brokerages, leaders of real estate teams, or managers of offices that need to grow. If you’re in one of these positions, I think you’ll find Sarah Zdeb’s story both inspiring and insightful. Sarah is the founder and CEO of JPAR Carolina Living. She started her franchise from scratch and grew it into a multi-office company with more than 100 agents. And this year, she is on track to gro...

Send us a textThere has been much debate over the years on the best way to structure the real estate recruiting function in a brokerage.Some leaders believe it’s best to have first-level managers heavily involved in the recruiting process. After all, wouldn’t a recruiting prospect want to connect with the manager with whom they’ll be working?Others believe a centralized approach is more effective. Doesn’t it make sense that results would be better if a recruiting team was exclusi...

Send us a textIn today's podcast, we'll be joined by Rob Keefe. Rob is the founder and President of Relitix Relitix helps real estate brokerages use data, artificial intelligence, and machine learning to make better management decisions, recruit and coach more effectively, and find new ways to stick it to their competitors. Full disclosure: Rob and I have something in common besides real estate. We were classmates together at the Naval Academy some 30-odd years ag...