After serving four years in prison, Emily O’Brien didn’t just rebuild her life—she built a brand. Comeback Snacks is now in over 1,500 stores, but the story behind it is about much more than popcorn. It’s about resilience, accountability, and using your past to fuel your future. In this episode, Emily shares her path from addiction to entrepreneurship, and why she believes everyone deserves a second chance.

After being sentenced to a four-year jail term, Emily set out on the mission to transform herself and make her time in jail as meaningful as possible. Having fostered an entrepreneurial career before her sentence, Emily developed the idea for Comeback Snacks to create mouth watering popcorn flavours, inspired by her experience of it being the perfect social snack to bring her and her fellow inmates together, and make the most of a tough time. 

Aware of the hardships of being incarcerated, Emily is driven to help remove the stigma surrounding people with prior convictions, as well as connect them with opportunities for reintegration through training, empowerment and education.