In this episode Rob and Beth discuss the concept of a "process predator" in the real estate industry, based on an article by Lee Goldstein and Dave Ledger. A process predator is an individual who learns from contacting multiple realtors, becoming more familiar with their routines and language, and developing a process to attack them. These predators are not opportunistic, but rather plan their attacks, often over weeks, months, or even years. They go through stages of initial focus, focus...
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