Forget the scary headlines and start with the math. We sit down with industry veteran George Ellison to unpack the real size of the single family rental market, why institutions own a fraction of it, and how investors can use rates, leverage, and timing to their advantage. If you’ve ever wondered whether Wall Street is buying your neighborhood, the numbers will surprise you—and probably calm you down. We chart the journey from the birth of SFR after the Great Financial Crisis to today’s data...
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Forget the scary headlines and start with the math. We sit down with industry veteran George Ellison to unpack the real size of the single family rental market, why institutions own a fraction of it, and how investors can use rates, leverage, and timing to their advantage. If you’ve ever wondered whether Wall Street is buying your neighborhood, the numbers will surprise you—and probably calm you down. We chart the journey from the birth of SFR after the Great Financial Crisis to today’s data...
Relationship Building in the Digital Age: Authenticity Meets Strategy
REality
54 minutes
4 months ago
Relationship Building in the Digital Age: Authenticity Meets Strategy
What truly drives success in real estate? It's not just market knowledge or sales techniques—it's finding your joy and purpose that creates the foundation for everything else. Carissa Tucker, branch leader at Allen Tate Realtors, takes us on her remarkable journey from social media marketer to leadership, revealing the moment she discovered her true calling. "When I saw an agent running down the hallway after hitting her goal, I realized that's where my joy came from—changing her life, her f...
REality
Forget the scary headlines and start with the math. We sit down with industry veteran George Ellison to unpack the real size of the single family rental market, why institutions own a fraction of it, and how investors can use rates, leverage, and timing to their advantage. If you’ve ever wondered whether Wall Street is buying your neighborhood, the numbers will surprise you—and probably calm you down. We chart the journey from the birth of SFR after the Great Financial Crisis to today’s data...
