Forget the scary headlines and start with the math. We sit down with industry veteran George Ellison to unpack the real size of the single family rental market, why institutions own a fraction of it, and how investors can use rates, leverage, and timing to their advantage. If you’ve ever wondered whether Wall Street is buying your neighborhood, the numbers will surprise you—and probably calm you down. We chart the journey from the birth of SFR after the Great Financial Crisis to today’s data...
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Forget the scary headlines and start with the math. We sit down with industry veteran George Ellison to unpack the real size of the single family rental market, why institutions own a fraction of it, and how investors can use rates, leverage, and timing to their advantage. If you’ve ever wondered whether Wall Street is buying your neighborhood, the numbers will surprise you—and probably calm you down. We chart the journey from the birth of SFR after the Great Financial Crisis to today’s data...
How Buyers And Sellers Can Navigate Today’s Mortgage Market
REality
50 minutes
1 week ago
How Buyers And Sellers Can Navigate Today’s Mortgage Market
Want a clear, no-spin read on where mortgage rates are headed and how to win in this market? We dig into why rates have stabilized in the mid-sixes, what the Jolts report and labor revisions signal, and how sticky inflation and tariff psychology keep pressure on the other side. Then we translate the macro into moves you can actually use: seller-paid buydowns that drop payments into the fives, first-time buyer programs that lower cash-to-close, and a buy-before-you-sell path that unlocks equit...
REality
Forget the scary headlines and start with the math. We sit down with industry veteran George Ellison to unpack the real size of the single family rental market, why institutions own a fraction of it, and how investors can use rates, leverage, and timing to their advantage. If you’ve ever wondered whether Wall Street is buying your neighborhood, the numbers will surprise you—and probably calm you down. We chart the journey from the birth of SFR after the Great Financial Crisis to today’s data...
