What if your next client found you on Googleâbecause of an Instagram post?
In this episode of Real Estate Coffee Talk, Iâm breaking down how to use Instagram to actually rank on Google and get local leads â for free.
Google is now indexing your Reels, carousels, and static posts. Which means your Instagram content can show up when people search terms like âbest Realtor in Charlotteâ or âhow to buy a home in [your town].â
This is organic reach 2.0 â and if youâre posting anyway, you might as well make it work for you.
Hereâs what we cover inside:
âïž The Google + Instagram update every Realtor should know about
âïž 3 profile tweaks that make your account searchable in seconds
âïž The SEO caption framework that helps you rank without a website
âïž Why âAnswer Engine Optimizationâ is the new secret to visibility
đĄ Quick Win: Update your name field on Instagram to include your city + âRealtor.â Example: Sarah Hilton | Charlotte Realtor.
đ Freebie: Grab my Instagram SEO Checklist to make sure your posts are optimized for Google:
đ DM GOOGLE to @theleadsuite or click the link in the show notes to download it.
đ§ Subscribe to Real Estate Coffee Talk on Apple Podcasts + Spotify for more tips to grow your brand, attract clients, and make marketing your superpower (with coffee in hand, obviously).
In this episode of Real Estate Coffee Talk, I'm chatting with video editing strategist and creator Rebecca Barrett, the mastermind behind viral âscroll-stoppingâ edits. Rebecca breaks down what actually makes a video pop on any platform (but specifically Instagram) â and why real estate agents need to think like marketers first.
We dive into how to capture attention in the first three seconds, how to repurpose home tour videos for short-form content, and why you donât need to be a tech genius to create videos that grab attention and build your brand. Rebecca also shares her signature frameworks, editing tools (like CapCut), and how agents can use storytelling and personal branding to attract the right audience.
Whether youâre new to editing or just ready to up your video game, this episode will give you the creative confidence (and practical tools) to stand out online.
âïž What Youâll Learn:
Simple ways to make your edits âstop the scrollâ
How to turn long-form home tours into bingeable Reels
How AI tools are making professional editing easier than ever
The power of personal storytelling to build connection and brand loyalty
đ Grab Rebeccaâs Course Bundle Here:
đČ Follow Rebecca on Instagram: https://www.instagram.com/itsrebeccabarrett/
Her viral "scroll" edit: https://www.instagram.com/reel/DF3LeMKRezG/
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đ Subscribe & Listen on Apple Podcasts and Spotify
Follow me on Instagram at â â @theleadsuiteâ â â Get more real estate marketing tips, hacks, and strategies to grow your business!
Apply to be on the show HERE.
Follow Real Estate Coffee Talk for more:
Instagram | YouTube | Spotify | Apple Podcasts
Grab your cawfee and get excited! In this episode, Iâm sharing one of the best side hustles Iâve ever tried (and trust me, Iâve tried them all). I brought on my business bestie and digital income queen, Tammy Lensing, to talk all about YouTube automationâa no-face, no-editing, semi-passive income stream that real estate agents can run right alongside their real estate business.
Tammy is the reason I jumped into this. I followed her exact steps, and within just over two months, I monetized my channelâand now Iâm literally getting paid daily. No dancing on camera, no trendy transitions, and absolutely no need to be tech-savvy.
This is a must-listen if:
Youâre a Realtor looking for consistent income between closings
Youâve always wanted to start a side hustle but didnât know where to begin
You want something scalable and totally doable from your phone (or your car while waiting at the school pickup line)
Tammy breaks it all downâfrom what it is, how it works, how much it costs to start, and what kind of money you can realistically make. I also share my own journey, how I got started, and what Iâm making now.
đŻ What We Cover:
What exactly is YouTube automation?
How much I spent to get monetized (and how fast it happened!)
Why this side hustle is perfect for realtors with inconsistent income
How Tammyâs âChannel Cashflowâ program walks you through the entire process
How you can build and even sell these channels like digital real estate
đ° Want to Learn More?
Check out Tammyâs coaching program: Channel Cashflow
Connect with Tammy on Facebook: Tammy Lensing
Email me your questions or let me know if youâre interested: hello@theleadsuite.co
If youâre a Realtor whoâs ever wanted an extra stream of income without giving up your real estate careerâthis is your episode. Grab your coffee and letâs talk side hustle magic.
Are you showing up on Instagram but STILL not getting any real leads? Getting fire emojis from other agents but crickets from buyers and sellers? Yeah⊠we need to talk.
In this episode of Real Estate Coffee Talk, weâre putting a double shot of strategy into your social media game. Iâm breaking down exactly why your content might be stuck in the âagent bubble,â what to do about it, and how to create content that actually attracts clientsânot just colleagues.
Grab your cawfee and your notes app, because weâre diving into:
âïž Why your Instagram feed isnât converting (and how to fix it)
âïž How to build a personal brand that makes people trust you before they ever DM you
âïž The 3 types of content every agent should be posting (Growth, Advisor, Conversion)
âïž What the algorithm actually cares about in 2025
âïž The agent bubble problemâand how to escape it fast
âïž Quick wins you can implement this week to see more traction
And guess what? This is only Part 1. Next week, weâll go even deeper into turning your followers into actual, paying clients with a simple (non-sleazy) email funnel.
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Need some ideas? I created a list of video ideas/hooks that will help you break out of your brokerage's âfollow trainâ and into the feeds of actual buyers and sellers (plus a ChatGPT prompt to create even more). You can grab it here.
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đ Subscribe & Listen on Apple Podcasts and Spotify
Follow me on Instagram at â â @theleadsuiteâ â â Get more real estate marketing tips, hacks, and strategies to grow your business!
In this episode of Real Estate Coffee Talk, I sit down with Joe Frederickâreal estate investor, former finance "bro", and co-founder of Capital Companionâfor a real, unfiltered convo about building wealth, surviving job loss, and turning chaos into cash flow.
Joe shares his journey from getting fired days before his sonâs birth (hello, pressure!) to launching a thriving investment company that works with ex-NFL players and builds multi-family portfolios across Pennsylvania. We talk house hacking at 22, the painful lessons of botched promissory notes (yikes), and how agents can stop leaving money on the table and start investing like the pros.
đĄ What Youâll Learn:
âïž The house hack that launched Joeâs real estate career
âïž How to partner with investors (without needing six figures in the bank)
âïž Why agents NEED to start eating from their own supply
âïž How to pitch value as a real estate agent to earn equity in deals
âïž The #1 mindset shift agents must make to start building true wealth
If youâve ever thought âI should be investing too,â but didnât know where to startâthis is your permission slip AND your playbook.
đ§ Tune in now and follow Joe on Instagram @capitalcompanionllc or check out capitalcompanion.com to connect or invest!
đ Subscribe & Listen on Apple Podcasts and Spotify
Follow me on Instagram at â â @theleadsuiteâ â â Get more real estate marketing tips, hacks, and strategies to grow your business!
đ Think open houses are outdated? Think again! In this episode of Real Estate Coffee Talk, I sit down with Michelle Miramontez, the Open House Coach, to uncover how agents can transform open houses into their #1 lead generation strategy.
Michelle shares her journey from biology major to top-performing real estate agent and breaks down the exact system she uses to convert open house visitors into clientsâwithout cold calling or door knocking.
đĄ What Youâll Learn:âïž The biggest mistakes agents make at open houses (and how to avoid them)âïž Why traditional marketing (flyers, snacks, and sign-ins) is holding you backâïž A 90-day open house strategy that can fast-track your successâïž How to attract buyers AND sellers at every open houseâïž The conversation framework that turns visitors into deals on the spot
If youâre tired of chasing leads and want a proven system to fill your pipeline, this episode is a must-listen.
đ§ Tune in now and donât forget to follow Michelle on Instagram â @openhousecoachâ for more game-changing tips! You can find her entire Open House program HERE.
đ Subscribe & Listen on Apple Podcasts and Spotify
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Follow me on Instagram at â â @theleadsuiteâ â â Get more real estate marketing tips, hacks, and strategies to grow your business!
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Hey everyone! Grab your cawfee because today we're sitting down with Kimberly O'Sullivan with Call Rail, a company that leverages call tracking + AI to turn calls into leads, closings, and conversions.
Listen to learn how their software helps investors keep an eye on what their money is doing, where they should focus their efforts, and how AI can help them maximize their lead gen efforts.
Learn more at https://www.callrail.com/.
Grab your cawfee and get comfortable, because today, weâve got a hot episode thatâs going to make your Instagram game explode in 2025.
Imagine this: Instagram called meâyes, personallyâand they spilled the tea on what you need to do to stay ahead. đ
The person I spoke to gave me 5 killer tips that are going to help you level up your Insta game, grow your audience, and get more engagement. These strategies are fresh, future-proof, and perfect for real estate agents looking to crush it on social media in the new year...plus, they're straight from the horse's mouth.
Why itâs important: 79% of consumers use Instagram to research products and services, including real estate, before making a decision. This highlights Instagramâs role in the discovery process for homebuyers and sellers. Theyâre not just looking at listingsâthey're vetting agents, checking reviews, and learning about the local market.
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Follow me on Instagram at â â @theleadsuiteâ â â Get more real estate marketing tips, hacks, and strategies to grow your business!
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Resources Mentioned in This Episode:
â
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If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much!
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Hey guys ! Grab your cawfee and get ready to geek out with us! Today, weâre sitting down with the dynamic Tampa-based sibling duo, Patricia and Tony, who are changing the way real estate agents thrive in this crazy market.
Not only are they total rockstars at Trans States Realty, but theyâre also the brains behind The Unengaged Agentâwhere real estate pros are getting a crash course in all things AI, automation, and next-level marketing strategies!
In this episode, Patricia and Tony spill the tea on how modern agents can work smarter, not harder, using automation and AI to crush it with lead generation, client follow-ups, and so much more. Theyâve got the tricks of the trade, and trust me, you wonât want to miss out!
What Youâll Learn:
đ Want more of this goodness? Head to www.theunengagedagent.com to learn more about them, get in on their FREE webinar, and start transforming your real estate hustle TODAY!
Make sure to subscribe, leave a review, and share this episode with every real estate agent who needs that extra boost! See you in the next one! đ§
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Follow me on Instagram at â â â @theleadsuiteâ â â â Get more real estate marketing tips, hacks, and strategies to grow your business!
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â Join the VIP waitlistâ â â for the ManyChat lead gen course & templates! Drive leads with automations and chatbots!
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Resources Mentioned in This Episode:
Hey you guys! If you're a real estate agent trying to grow your local audience, boost engagement, and capture more leads (because letâs be real, who isnât?), then you need to hit play on this one ASAP.
In todayâs episode, weâre diving into 5 creative ways to use Instagram Reels to build a hyperlocal following(**cough cough** NOT OTHER AGENTS) thatâs totally obsessed with your content.
Learn how to use ManyChat automations to drive people into your DMs, send them lead magnets, and get them into your CRM without even lifting a finger. Talk about working smarter, not harder! đ
Key Takeaways:
Why It Matters: Building a hyperlocal audience with Instagram Reels not only boosts your visibility in your community, but also turns followers into potential clientsâhelping you capture leads and grow your real estate business faster than ever.
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Follow me on Instagram at â â @theleadsuiteâ â â Get more real estate marketing tips, hacks, and strategies to grow your business!
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Join the VIP waitlistâ â for the ManyChat lead gen course & templates! Drive leads with automations and chatbots!
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Resources Mentioned in This Episode:
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If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much!
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What's up everyone! Grab your cawfee and join me for a chat with TJ Walshâan internationally exhibited artist, creative clinician, brand strategist, and Licensed Professional Counselor with a seriously impressive resume.
But it's TJ's personal story that truly stands out.
Back in art school, two professors changed TJâs life, and now he's paying it forward by helping others navigate their mental health journeys. As mental health struggles are on the riseâespecially in the high-pressure world of real estateâTJ offers insight that hits close to home.
We dive deep into how burnout, stress, and anxiety are affecting agents, and how to know when itâs time to ask for help (or step in when you see a friend or colleague in need). Whether youâre feeling the weight yourself or want to be there for your team, this conversation is a must-listen.
What You'll Learn:
You can connect with TJ at https://www.tjwalshcoaching.com/ or listen to his podcast here.
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JOIN THE VIP WAITLIST for the ManyChat lead gen course & templates! Drive leads with automation and chatbots!
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If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much!
Tired of cold calling, open houses and door knocking? So is Noah.
Based about an hour of Charlotte, NC, Noah Jenkins has revolutionized his real estate business with innovative video marketing strategies and retargeting techniques. With paid ands and a strong nurture funnel behind them, Noah forges strong parasocial connections, attracting new leads daily.
In this episode, we discussed:
Follow Noah on Instagram (@noahjenkinsrealtor) , Facebook at https://www.facebook.com/noahsjenkins and YouTube.
Noah also put together an excellent resource for helping you get going with ads. GRAB IT HERE.
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JOIN THE VIP WAITLIST for the ManyChat lead gen course & templates! Drive leads with automation and chatbots!
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If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much!
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Hey frienddddd, grab your cawfee and creativity today, because we're diving into 4 psychology-based hacks guaranteed to help real estate agents increase social media watch times, engage their audience, and ultimately close more deals. Whether you're creating content for Instagram Reels, TikTok, or YouTube (specifically YouTube shorts), these tips will stop the scroll and keep eyeballs on your content...which is an important part of your video strategy!
Discover how simple tacticsâlike sparking curiosity, and using information gapsâcan revolutionize your real estate content strategy. You'll learn how to leverage these hacks to not only boost views, but spark engagement and attract more leads and clients through your social media platforms.
Tune in to learn these easy actionable tips that can transform your online presence! And don't just listen, DO! Literally anyone with a pulse can implement some of these, and when you post the video, I want to see it!
Why It Matters: Longer watch times = better algorithm performance = more eyes on your content = more leads for your real estate business! It's like that, boo.
Resources Mentioned in This Episode:
Join the VIP waitlist for the ManyChat lead gen course & templates! Drive leads with automations and chatbots!
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If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much!
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Hey friends, grab your cawfee and relax for another episode chatting with one of the leaders in the real estate industry!
Today we're chatting with Michaela Farwell, owner of Fairspring Design, an interior design studio that focuses on crafting one-of-a-kind environments by designing thoughtful and functional spaces.
Michaela began her career working in the design center for a builder, helping hundreds of buyers hand pick their hundreds of homes, and then launched out to create her own business.
In this episode, we're chatting about the meaning of home, what interior designers do, when you should connect them with your clients, and how virtual design works!
You can follow Michaela on Instagram at @fairspringdesign or learn more about her services at FairspringDesign.com.
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Connect with me on Instagram at @theleadsuite!
Resources:
- 50 B-Roll Ideas for Real Estate Agents
- The AI Insta-Agent Accelerator
- Join the VIP waitlist for the ManyChat lead gen course & templates! Drive leads with just ONE word!
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If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much!
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Hey you! Grab a cawfee and get comfortable, because it's time for our marketing check in!
In this episode, I'm diving back into Instagram, and answering the question of how the heck real estate agents can get more followers on Instagram.
If you've been posting often and the only thing growing is your frustration, this post is for you!
In the episode, I'm giving you four easy, actionable changes you can start making today in an effort to attract more valuable followers and future leads.
Take some notes and follow along!
You can connect with me on Instagram at @theleadsuite.
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Resources mentioned:
- 50 B-Roll Ideas for Real Estate Agents
- The AI Insta-Agent Accelerator (Use code AI30 for 30% off!)
- Join the VIP waitlist for the ManyChat lead gen course & templates! Drive leads with just ONE word!
- Join the Real Estate Led Gen Lounge!
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If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much!
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Hey hey! Today we're joined by the beautiful Erika Brown! Erika is a multi-passionate entrepreneur, with a 7-figure real estate portfolio, a real estate team, and the owner of Owning It & Living It, where she teaches people of color how to live on their own terms through Real Estate Investing.
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If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much!
Resources for you:
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You can connect with me on Instagram at @theleadsuite.
Hey you! Grab a cawfee and get comfortable, because it's time for our marketing pow-wow!
In this episode, we dive into the world of SEO for Instagram. Search Engine Optimization isn't just for Google anymore, learning how to make your Instagram account a powerhouse for attracting real estate leads and closing deals by optimizing your content for better discoverability. Why not maximize your efforts?
Key Takeaways:
Take some notes and follow along!
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Sites mentioned:
- SEM Rush
Resources:
- 50 B-Roll Ideas for Real Estate Agents
- The AI Insta-Agent Accelerator (Use code AI30 for 30% off!)
- Join the VIP waitlist for the ManyChat lead gen course & templates! Drive leads with just ONE word!
- Join the Real Estate Led Gen Lounge!
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If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much!
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You can connect with me on Instagram at @theleadsuite.
It's cawfee time! Come in, sit down, and chat with me, Brittany Wrenn and Jodie Cordell, staff writers at The Close.
We're discussing how to navigate all the NAR changes, what it means for your business, what needs to change and what DOESN'T need to change!
We also chatted about all things lead gen - from the tried and true "old school" strategies, to video, niche marketing and more.
You will leave this episode better than you come, feeling empowered and ready to take on your market!
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Be sure to check out The Close for lots of helpful content created just for agents.
Follow Brittany on Instagram: @brittanywrenn
Follow Jodie on Instagram: @thejodiecordell
Connect with me on Instagram: @theleadsuite
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Resources:
Ready to get more leads on Instagram? Grab your AI Insta-Agent Accelerator here.
Hey hey, it's cawfee time...and today we're sitting with Ann Rudd, a Charlotte-based Realtor, sales coach and small business owner!
Hailing from a robust real estate lineage as a third-generation agent and holding licenses across multiple states, Ann's depth of knowledge is unparalleled. But today, we're diving into a game-changer for any real estate businessâleveraging the power of Virtual Assistants (VAs).
See, Ann isn't just a bossss real estate agent, sheâs also the CEO behind Real Assist Pros, where she connects American real estate agents with top-notch overseas talent. With years of experience, Ann has honed the art of picking the perfect VA to propel your business forward and help you make more money.
In this canât-miss episode, we talked about:
How to know when you're ready for a VA
What to look for in a VA and why the right match can make all the difference.
Common pitfalls of VA hiring and how to sidestep them.
The worst time to hire a VA
How Ann manages a successful career, coaches globally through Epique Realty, and still finds time to raise horses and support her daughter who is part of the University of South Carolina band (Go Gamecocks!).
You can connect with Ann via call/text at 704-617-0847 or online at https://annruddgroup.com/.
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You can connect with me on Instagram at @theleadsuite.
Instagram: https://www.instagram.com/theleadsuite/
Download 50+ B-Roll ideas here!
Hey you! Grab your cawfee because it's just me and you talking about your marketing today (your favorite topic, right? đ€Ł).
Today, I'm diving into 7 simple yet powerful steps to boost your Instagram leads and get your account churning out leads on demand for you. It's not a matter of guessing and throwing jello at the wall, it's a matter of setting up these foundational underpinnings of your Instagram strategy and then sharing content.
That's really...it.
If you can dedicate the next month to setting this all up, AND posting your content consistently, your account will almost drive and collect leads in the next 60 days...and once those numbers start piling up, so do the conversions. đ€đŒ
Take some notes and enjoy the show!
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Resources mentioned:
If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much!
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You can connect with me here:
Instagram: https://www.instagram.com/theleadsuite/