🚀 In this episode of Real Estate Real Talk, host Skyleigh McCallum chats with Shannon Stone, co-founder of the Stone Sisters Group and top-producing RE/MAX brokerage in Kelowna. Shannon shares her 20+ year journey in real estate, growing a family business into one of the most recognized brands in Western Canada. From working with her sister to building a brokerage culture rooted in collaboration, she reveals how authenticity, strong systems, and community engagement drive long-term success.

🎧 Hosted by: Skyleigh McCallum

👤 Guest: 🏡 Shannon Stone – Co-Founder, Stone Sisters Group (RE/MAX Kelowna)

Shannon Stone is a REALTOR® and co-founder of the Stone Sisters Group with her sister Tamara Stone, the #1 team at RE/MAX Kelowna for 2022. Their boutique brokerage is ranked #29 worldwide. Based in Kelowna, British Columbia, Shannon comes from a family of realtors, with more than 20 years of experience in residential real estate. She holds a business degree in marketing and has previously worked with international brands. Shannon and her sister built their team into a top-ranking RE/MAX group. Outside of real estate, Shannon is a mother of two boys and an outdoor enthusiast who enjoys snowboarding, skiing, and mountain biking. She is also an active supporter of local hockey.

💡 What You’ll Learn:

✔️ How Shannon and her sister built Stone Sisters into a thriving brokerage

✔️ Why collaboration—not competition—strengthens the industry

✔️ Key elements of building and protecting team culture

✔️ How to set standards, not just expectations, for accountability

✔️ The power of authenticity and consistency in branding

✔️ Tools, systems, and numbers every realtor must track

✔️ Marketing strategies that actually work (from mailers with QR codes to social media)

✔️ Why community, family, and fun are central to business longevity

🎵 Whether you’re a new agent or a seasoned pro, this episode offers practical advice and inspiration on how to build a business—and life—you love.

💼 Connect with Shannon Stone & Stone Sisters:

🌐 Website → https://www.stonesisters.com/

📸 Instagram → https://www.instagram.com/shannonsstone

📘 Facebook → https://www.facebook.com/Shannon.Morley.Stone

🎧 Follow Skyleigh McCallum:

🌐 Website → https://skyleighmccallum.com/

📘 Facebook  → https://www.facebook.com/foreverkamloops

🔗 LinkedIn → https://www.linkedin.com/in/skyleigh-mccallum-7b07601a3/

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/