Ready, Fire, Aim

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Ready, Fire, Aim

Rusty Shaffer

4 episodes

4 days ago

Rusty Shaffer - Inventor, Entrepreneur, Lawyer and CEO gives you a look into his 30 year entrepreneurial business journey and his invention, the Fretlight guitar. His podcast gives you insights into entrepreneurship and business concepts as well as stories that are entertaining and illuminating and define the soul of what it is to be an entrepreneur.

Entrepreneurship

Business

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Entrepreneurship

Business

Episodes (4/4)

Ready, Fire, Aim

Ready, Fire, Aim - Episode 4

Continue the journey with Rusty Shaffer and the Fretlight guitar as Rusty, along with two friends, begin funding the business, manufacturing the guitar and hiring employees. The company's early days were in San Jose, CA from 1989-1992.

5 years ago

29 minutes 53 seconds

Ready, Fire, Aim

Ready, Fire, Aim - Episode 3

Continue the Fretlight guitar journey with Rusty Shaffer as he tells stories about the NAMM 1989 trade show, meeting Steve Miller and going to George Lucas's Skywalker ranch.

5 years ago

38 minutes 14 seconds

Ready, Fire, Aim

Ready, Fire, Aim - Episode 2

Continue on the entrepreneurial journey with Rusty Shaffer as he gets into the prototype stage and initial feedback of the Fretlight guitar.

5 years ago

44 minutes 19 seconds

Ready, Fire, Aim

Ready, Fire, Aim - Episode 1

The beginnings of Rusty Shaffer the entrepreneur and the life that led to the invention of the Fretlight guitar.

5 years ago

34 minutes 55 seconds