Psychology of Selling is a groundbreaking exploration of the art and science of persuasion and selling, taught by Dr Robert Cialdini, Professor of Psychology & Marketing at Arizona State University, that has transformed the way millions of people approach personal and professional interactions. Brimming with insightful analysis and real-world examples,we will delve into the fundamental principles of persuasion that underlie successful communication, negotiation and influence. This podcast serves as an indispensable resource for anyone seeking to enhance their persuasive abilities and achieve success in both their personal and professional lives.
Psychology of Selling is a groundbreaking exploration of the art and science of persuasion and selling, taught by Dr Robert Cialdini, Professor of Psychology & Marketing at Arizona State University, that has transformed the way millions of people approach personal and professional interactions. Brimming with insightful analysis and real-world examples,we will delve into the fundamental principles of persuasion that underlie successful communication, negotiation and influence. This podcast serves as an indispensable resource for anyone seeking to enhance their persuasive abilities and achieve success in both their personal and professional lives.
Have you ever wondered why the trust level of your firm increases when you include a universally recognized logo like Apple, Google or Microsoft in your client list?
After all, if a big, successful company that everyone knows decides to trust your business, everyone else can do the same!
Listen to our latest Podcast episode to explore the magic of Social Proof!
Salespeople across industries use the contrast technique to present two options: an inferior and a superior one. This technique is a favourite among many, and if used intelligently, it can be an effective way to provide contrasting options to customers.
The rarer or more difficult it is to obtain a product, offer, or piece of content is, the more valuable it becomes. Because we think the product will soon be unavailable to us, we're more likely to buy it than if there were no impression of scarcity.
The perceived scarcity can inspire a sense of urgency within consumers, and they make purchasing decisions faster than they usually might. People are also more willing to pay more money because a cost-benefit analysis might say that losing out on a product or service is worse than the money it costs to get it.
Understand how to use Liking Principle with your prospects to tilt the sale in your favour. Once can use this principle to form long term friendships with clients.
In this episode, we share real-world examples on how reciprocity is the ultimate success strategy.
You'll learn how to :
