Every therapist can talk for days about difficult cases. But what about the cases that work? In this episode, Paul and Ray break down how success leaves clues — from therapist strengths to client readiness to the role of meaning and expert identity in change. You’ll learn how to reflect on what actually makes you effective, reshape your marketing to match your true impact, and confidently choose the right clinical fits instead of taking every referral that comes your way. Whether you’re build...