Prosper in Private Practice

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Claire Feldman

11 episodes

1 week ago

In today’s episode, we’re talking about how clients are starting to use tools like ChatGPT to look for therapists. Not instead of Google, but alongside it. And that changes how we think about visibility, websites, and how we talk about our work online. This is not about becoming “techy” or learning a new platform from scratch. It’s about something much simpler: making sure the way you describe your work online is clear, recognisable, and easy for both humans and AI search tools to understand....

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Entrepreneurship

Business

Episodes (11/11)

Prosper in Private Practice

Getting Found in the Age of AI: How Therapists Can Stay Visible When Clients Use ChatGPT to Search

1 week ago

25 minutes

Prosper in Private Practice

How to Create a Profitable CPD Offer: 3 Mistakes Therapists Make (and the 5 Steps to Get It Right)

If you’ve ever thought about running a CPD workshop but didn’t know where to start — or you’ve tried before and it flopped — this episode is for you. In this episode, Claire shares: The 3 biggest mistakes therapists make when creating CPD offersThe 5 essential steps to build and launch a profitable workshopReal examples from therapists who turned their expertise into new income streamsYou’ll hear stories from past participants who went from idea to fully booked workshops — like Louise, who cr...

3 weeks ago

35 minutes

Prosper in Private Practice

Email Counselling: How Therapists Can Work Creatively and Sustainably with Chloe Foster

Email counselling might not be the first thing that comes to mind when you think about therapy—but as today’s guest Chloe Foster explains, it’s a powerful, flexible way of working that’s meeting the needs of many modern clients. Chloe is a counsellor, trainer, and founder of the Email Counselling Academy. In this episode, she shares her journey into online and email therapy, how the pandemic accelerated change in the profession, and why email counselling isn’t just “writing things down”—it’s ...

1 month ago

37 minutes

Prosper in Private Practice

Why Your Therapy Website Is Your Most Valuable Asset (and the Mistakes to Avoid)

Your website isn’t just another box to tick off in private practice—it’s the most valuable marketing asset you own. Yet so many therapists are either neglecting their sites, DIY-ing clunky designs, or rushing to launch without clarity on who they want to work with. The result? Websites that repel clients instead of attracting them. In this episode, I break down the most common mistakes therapists make with their websites—from generic content and messy design to ignoring SEO—and explain why yo...

2 months ago

21 minutes

Prosper in Private Practice

How I Built Multiple Income Streams as a Therapist in Private Practice

Ever wondered what it really takes to create a sustainable therapy business beyond one-to-one client work? In this behind-the-scenes episode, I’m sharing an honest look at the different revenue streams I’ve built into my private practice, how they fit into my week, and the level of work that goes into running them. I’ll walk you through: How I run my private practice specialising in binge eating and ADHDThe role of digital products and why I don’t actively market themMy upcoming work as a cli...

2 months ago

31 minutes

Prosper in Private Practice

Finding Your Niche as a Therapist: Gemma Antcliffe on Infertility, Visibility, and Growing a Private Practice

In this episode, I’m joined by Gemma Antcliffe (@fertilitycounsellorgemma), a Yorkshire-based therapist specialising in infertility, baby loss, and reproductive trauma. We talk about the winding path into private practice, the messy reality of starting out while juggling family life, and how Gemma eventually found the confidence to niche—and own her voice online. This conversation is honest, warm, and full of relatable moments for any therapist navigating visibility, niching fears, or the bus...

3 months ago

27 minutes

Prosper in Private Practice

Why Directories Alone Aren’t Enough to Fill Your Therapy Practice

Directory profiles like Counselling Directory and Psychology Today can be helpful—but they’re no longer enough to consistently fill your private practice. In today’s episode, I’m talking about why relying solely on directories is risky, and what proactive steps you can take to become more visible, build trust, and attract your ideal clients in a changing therapy landscape. Whether you're an in-person or online therapist, you'll walk away with practical ideas and plenty of reassurance that mar...

3 months ago

26 minutes

Prosper in Private Practice

Will AI Replace Therapists? Or Help Us Work Smarter?

In this episode, I explore the growing role of AI in therapy and private practice—from ethical debates to practical, everyday support. I share how I use tools like ChatGPT to save time, get creative, and better serve my clients and community. Whether you’re AI-curious or AI-cautious, this is a thoughtful look at the future of our work. ⏱️ Episode Timestamps: [00:00] Welcome & what to expect A little life update, why I’m back on the podcast, and what this episode is all about. [01:30] Why...

4 months ago

20 minutes

Prosper in Private Practice

Building a Private Practice Niche in Medical Trauma Therapy: Marketing, Referrals & CPD with Emma Tynan

In this episode, I’m joined by Emma Tynan, also known on Instagram as The Medical Trauma Therapist. Emma has built a thriving niche private practice supporting clients living with medical trauma and chronic illness — and today, she’s here to share how that journey has unfolded. We cover a lot of ground in this conversation, including: How Emma transitioned from her background as an A&E nurse into private practice.What medical trauma really looks like — and why it’s about so much more than...

4 months ago

36 minutes

Prosper in Private Practice

"What They Don’t Tell You About Private Practice: Real Talk on Fees, Mindset, Marketing & Growth

Stepping into private practice isn’t all cozy therapy rooms and full diaries—there’s a lot that doesn’t get talked about. In this candid roundtable discussion, I’m joined by three incredible therapists at different stages of their private practice journey: Charlotte Bailley, Nicola Kemp, and Sian McKenzie. Together, we’re lifting the lid on what really happens behind the scenes as you grow a sustainable, ethical, and authentic private practice. From the emotional rollercoaster of getting refe...

5 months ago

1 hour 18 minutes

Prosper in Private Practice

Stuck in the Scroll? How to Refocus Your Marketing and Escape the Instagram Trap

Ever found yourself endlessly scrolling Instagram, trying to figure out the latest algorithm hack, and wondering why your client list isn’t growing? Yep, me too. In this candid episode, I’m pulling back the curtain on my recent detour into the Instagram rabbit hole—how I lost focus on the marketing methods that truly work for me, and how I found my way back. You’ll hear: Why social media isn’t always the smartest marketing moveThe “glass jar” analogy that might just change how you prioritise ...

6 months ago

20 minutes