In today's episode, Emma sits down with Julie Ford, a seasoned expert in the private rented sector with over 25 years of experience. Julie shares her journey from managing over 500 properties to becoming a leading authority in compliance and training. They delve into the importance of mindset in achieving success, the challenges of problem-solving in property management, and the unique experiences that shaped Julie's career, including her time at Citizens Advice and her work with vulnerable tenants. KEY TAKEAWAYS A strong mindset is crucial for success in property management. Embracing a "get it done" attitude and being a problem solver can lead to significant achievements, even in challenging environments. Effective communication is essential in property management. Adapting your communication style to connect with different individuals, whether they are tenants or landlords, can lead to better outcomes and resolutions. Identifying and addressing gaps in the property sector can create opportunities for success. The speaker's initiative to establish a Rent Arrears Support Service during the pandemic exemplifies how recognising unmet needs can lead to impactful solutions. The journey in property management often involves setbacks and challenges. Persistence in the face of adversity, along with the ability to adapt to changing circumstances, is key to long-term success. Building a network that prioritises community support and peer-to-peer learning can create a positive environment for property professionals. The speaker's approach to networking events emphasises the importance of collaboration and shared experiences in overcoming industry challenges. BEST MOMENTS "If I wanted your job, I'd already have it." "I realised very quickly, I have no patience to sit there and stroke someone's ego." "I think a lot of it genuinely comes with maturity." "If I could just get people to sit down and talk and understand that, you know, it's not just them." "I was genuinely unemployable because I knew more and had more experience than most of the managers that were trying to manage me." VALUABLE RESOURCES Book Recommendation: The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months By Brian P. Moran & Michael Lennington. Link: https://amzn.to/4l1YPxd Website Mentioned Julie's website: https://gothardrow.com HOST BIO Emma Howitt is a seasoned property coach, mindset expert, and entrepreneur with many years of experience in transforming lives through property investing. From building and selling a thriving Rent-to-Rent Service Accommodation business to acquiring a £1 Purchase Lease Option and converting it into a 16-studio apartment hotel, Emma has consistently demonstrated her ability to turn opportunities into success. With a background in sales and marketing for global brands like L’Oréal and Red Earth, Emma brings a unique blend of strategic thinking and real-world experience to the property world. She is passionate about helping professionals break free from limiting beliefs, overcome fear, and take bold action to achieve financial freedom. Through her empowering and practical approach, Emma has coached countless individuals to redefine their futures. Her expertise, authenticity, and proven results make her the go-to authority for transforming mindsets and unlocking property success. emma-howitt.co.uk pureabodes.co.uk https://www.linkedin.com/in/emma-howitt-76b950340// https://www.facebook.com/emma.howitt.338 https://www.instagram.com/stories/emma_howitt/ You Tube @emmahowitt_pureabodes This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/