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Property Marketing Podcast
Anthony Denman / Brett Allatt
33 episodes
9 months ago
The Property Marketing Podcast is an original podcast hosted by Anthony Denman, co-founder of Our Agency. In each episode Anthony talks to Australia’s most experienced property professionals, exploring their personal & professional stories whilst unearthing insights on how to create the most successful property brands possible.
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Marketing
Business
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All content for Property Marketing Podcast is the property of Anthony Denman / Brett Allatt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Property Marketing Podcast is an original podcast hosted by Anthony Denman, co-founder of Our Agency. In each episode Anthony talks to Australia’s most experienced property professionals, exploring their personal & professional stories whilst unearthing insights on how to create the most successful property brands possible.
Show more...
Marketing
Business
Episodes (20/33)
Property Marketing Podcast
Mark Seymour - Using Strategy To Attract Investment, Understanding Motivations, And The Value Of Observing People
Mark is the Business founder and owner of leading Australasian property brand marketing consultancy - Seymour Strategists, whom for the past 22 years have been a lead strategic thinking, ideation and service delivery company for over 200 large scale multi-layered (residential, retail, commercial and tourism) property projects for private and government clients across Australia, New Zealand and Asia. In this episode Mark explains how to use strategy as an investment attraction process, be motivated by motivations and the value of people watching.
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11 months ago
1 hour 13 minutes 44 seconds

Property Marketing Podcast
Shane Smollen
With a remarkable career in the property industry over 4 decades, Shane has established himself as a prominent industry figure, through delivering exceptional results and consistent market leadership. Shane is also a director of McGrath Ltd and a previous owner of a multi office real estate network, generating sales of over $3 billion per annum. His deep involvement and broad, national contact network ensures he is extremely wired into the marketplace and is well positioned to identify trends on macro and local levels, in real time. In this episode, Shane shares his thoughts on the alignment of motorsport and business, lessons in delegation, efficiency, focus, life balance, optimising performance & jumpstarting a Datsun 180B. Enjoy.
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1 year ago
1 hour 35 minutes 43 seconds

Property Marketing Podcast
Deanna Lane
As CEO and Founder of Fastlane Consulting Group, Deanna has been engaged by CEOs and Boards as a consultant in the field of professional services for high growth ASX listed companies including banking, finance, infrastructure, urban development, universities, professional education institutes and industry associations, as well as major arts organisations and global luxury brands. Deanna is currently engaged as the Director, Media & Communications UDIA NSW & National and has led numerous leadership and on-line courses on marketing, media and communications and professional development training programs. Deanna brings deep sector experience, advising on strategy, business development, corporate fundraising, stakeholder engagement, business planning and alignment of value proposition & purpose with key messaging. In this episode….Deanna explains how to build your personal brand and discover your real purpose in life. Enjoy
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1 year ago
1 hour 8 minutes 32 seconds

Property Marketing Podcast
Mark Macduffie
Mark is the CEO and Co-Founder of Downsizer.com, a digital home-buying platform that runs on R3 Corda blockchain technology and offers an affordable risk management product to protect developers from shortfall events. His MVP (minimal viable product) targets the Australian property market, but has built his product infrastructure for scale and expansion to other similar markets, such as the UK, USA and Canada. Mark is an eternal optimist and is passionate, driven, and committed to leading the PropTech disruption or simplification (as he describes it) and creating positive social impact with Downsizer.com. In this episode we learn how peace, love and veggies (amongst other things) led Mark to help solve one of property marketing's greatest challenges - i.e how to unlock the downsizer market.
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1 year ago
56 minutes 44 seconds

Property Marketing Podcast
John Singleton
In this wide ranging conversation we covered everything from growing up in Enfield to discovering & falling in love with the beautiful Central Coast, rugby league, long distance swimming, what it’s like to live on a horse stud, discovering what it takes to create world class places and property developments, hosting a TV show, watching & writing ads (and songs) and reminiscing about the legendary parties he used to host at his first agency SPASM in Darlinghurst – back in the day.
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1 year ago
45 minutes 58 seconds

Property Marketing Podcast
Stephen Brookes
Stephen Brookes is the CEO and founder of Airviewonline. com. Over the last 20 years, he has helped revolutionise the way property professionals worldwide approach their marketing campaigns. Recognising the property industry’s struggle to source exceptional aerial images and video, Stephen has been dedicated to empowering his clients with the perfect resources. As a result, he has helped thousands of people collectively sell billions of dollars worth of property. Airviewonline.com’s cutting-edge online solution has garnered widespread acclaim, captivating the attention of top Australian property marketing companies, esteemed architects, content providers, influential publishers, and prominent media outlets. Stephen’s commitment to delivering compelling marketing content has positioned him as an industry leader, leaving an indelible mark on the real estate landscape. Stephen is on a mission to help one million property professionals boost their marketing engagement and increase their revenue by 2033. In this episode, Steve explains how to create cinematic aerial film footage, reveals all on the rise of the drones, and describes his life as a pseudo rock star. Enjoy
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2 years ago
1 hour 27 minutes 39 seconds

Property Marketing Podcast
Leanne Pilkington
Today’s episode features Leanne Pilkington, one of the real estate industry’s most respected and sought after commentators. After all, she’s been in the industry for four decades. Leanne is Chief Executive Officer and Director of leading New South Wales boutique real estate group Laing+Simmons. She was the first woman to lead a real estate franchise organisation across the country. Addressing the gender imbalance, empowering women agents and contributing to a fairer operating environment are all key passions for Leanne. She continues to pioneer industry firsts such as establishing a women’s real estate networking group, and introducing counselling and employee assistance programs for Laing+Simmons team members, while serving on industry bodies and championing the growth of professionalism in the industry at large. Her experience covers the full spectrum of real estate services: residential sales, property management, retail management and development. Overseeing the whole Laing+Simmons group as well as focusing on the growth and development of each franchise, Leanne is instrumental in developing new products, services and training systems to meet the varying needs of each business owner. Leanne joined Laing+Simmons in 1995 as a Franchise and Administration Manager. In 1997 she was promoted to Marketing Manager and became General Manager in 2000. In 2015 she was promoted to Managing Director. In 2021, Leanne joined the Board of Laing+Simmons as the network’s CEO. Leanne completed her Masters Degree in Business Administration at the University of Western Sydney in 2005. She used Laing+Simmons as her research subject in her thesis which analysed the attitudes and expectations of business owners, sales people and consumers. This has contributed to a strong grasp of issues that affect the real estate group and the property market generally. In this Episode Leanne explains How to change company culture, create your own version of success and dance like no-one is watching. Enjoy.
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2 years ago
1 hour 18 minutes 53 seconds

Property Marketing Podcast
Adam Di Marco
Today’s episode features Adam Di Marco. With over a decade of professional experience in property development, Adam created The Urban Developer in response to a need for greater engagement, information and transparency in the property sector. From relatively humble beginnings, Adam has driven the growth of The Urban Developer into an integrated media, events and education network that has established an enviable reputation in both media and property circles. Adam remains active within the property industry as Managing Director of Brisbane-based development business Di Marco Group. He has been a recipient of the Australian Institute of Management’s ’30 under 30’ Award, represented Australia at the Global Young Leaders Conference in New York and is currently an Ambassador for global microfinance provider Opportunity International. In this episode Adam explains how to maximise development outcomes, optimise full funnel marketing tactics and go deep and narrow. Enjoy.
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2 years ago
1 hour 38 minutes 52 seconds

Property Marketing Podcast
George Glover
George is a successful entrepreneur having founded several multi-million dollar revenue companies from scratch without any external investment alongside his business partner Mike Bird. His current “day job” is being the CEO of the award-winning performance marketing agency Social Garden. The agency is home to 70+ employees across four countries and drives digital marketing and sales programs for many publicly listed property development companies as well large institutions such as Universities and Government organisations. George is also a Non-Executive Director and major shareholder at two of his portfolio companies which include Australia’s largest off-the-plan property marketplace, Urban.com.au, and US tech-enabled brokerage and agency, Snaplistings.com He recently closed a private share sale with carsales.com co-founder Steve Kloss which valued his companies at more than $40M (in the middle of a major downturn in tech company valuations). George loves the process of growing a business from an idea into an enterprise. The sweat, the highs, the lows and the people who make the dream possible. Outside of business, George spends his time obsessing over sport and enjoying the outdoors with his family. He’s an avid skier, golfer, basketballer, footy player and skateboarder. George is highly engaged in the non-for-profit space and works closely to empower community organisations with skills, connections and capital via his partnership with Igniting Change.
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2 years ago
1 hour 31 minutes 20 seconds

Property Marketing Podcast
Adrian McGregor
Adrian McGregor is a landscape architect and biourbanist. He is the founder and Chief Design Officer of McGregor Coxall, a design firm located in Australia and the UK dedicated to assisting cities achieve resilient prosperity. Selected as one of Sydney’s ‘100 Most Creative People’ and recipient of the Prime Minister of Australia’s Urban Design award, he has designed new cities, lectured, and delivered award-winning projects across the world. In this episode Adrian talks about what it takes to write a book about Biourbanism, the process of creating an airport for birds and how it feels to be one of Sydney's 100 most creative people.
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2 years ago
1 hour 58 minutes 17 seconds

Property Marketing Podcast
Luke Berry
This episode features Luke Berry of the Third.i Group. Luke is the Co-Founder & Director of Sales & Marketing and therefore is subsequently responsible for the implementation of all sales and marketing activities across the various divisions and projects owned by the Third.i Group. Luke has over 20 years’ experience in the creation of ‘brand identities’ and is an industry leader in project marketing & sales, which has helped the business set envious sales records & secure multiple international awards. In this episode Luke shares his thoughts on how to see a glass half full, tell engaging stories and innovate, brilliantly. Enjoy
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3 years ago
1 hour 18 minutes 45 seconds

Property Marketing Podcast
Angela Bonnefin
This Episode features Angela Bonnefin. Angela is the Founder and Director at Retail Strategy Group. Retail Strategy group is the culmination of many years dedication to the pursuit of world class outcomes in retail development across mixed-use projects. Our mission is simple - to create amazing places where people want to be.
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3 years ago
1 hour 2 minutes 9 seconds

Property Marketing Podcast
David Milton
In this episode, David extols the benefits of working within a large scale, corporate real estate franchise, truly understanding your target market and the power of red.
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3 years ago
48 minutes 48 seconds

Property Marketing Podcast
Iwan Sunito
Iwan Sunito’s story is one of resilience and success. Born in Surabaya, East Java, Iwan spent many childhood years in the small town of Pangkalan Bun in Kalimantan, known also as Borneo, before moving to Australia as a teenager. Iwan completed a Bachelor of Architecture with Honours and a Masters of Construction Management at UNSW and in 1994 he started his own architectural firm. In 1996 Iwan formed Crown Group with business partner Paul Sathio. In the years following Crown Group completed a string of successful projects, weathering the storms of the 2008 global financial crisis and the company is now set to be one of the largest private property developers in Australia with over $5B with of projects in the pipeline world wide. Iwan was the chairman of Indonesia’s Tsunami Corporate appeal in 2006 and has been actively involved in fundraising for the Sydney Children’s Hospital, the John Fawcett Eye Foundation in Bali and orphanages in Indonesia. Iwan was named 2015 Urban Taskforce Australia Property Person of the Year, one of the highest industry accolades in Australia. He was also a winner in the 2013 Ernst & Young Entrepreneur of the Year awards and awarded the 2013 Congress of Indonesian Diaspora Entrepreneur award. Iwan was appointed to the Global Indonesian Diaspora Board in 2013 and recently spoke at the 2017 Indonesian Diaspora Congress. Iwan is the chairman of the Sydney Christian Worship Centre and B2B, a mentoring programme for young professionals. His first book ‘From Borneo to Bloomberg, A Comeback Story and 13 Principles of Success’ was published in 2014. Iwan’s top- selling biography ‘Without Borders’ by Teguh Sri Pambudi was published in 2016. Iwan lives in Sydney with his wife and three children. In this episode Iwan explain’s what is what like growing up in remote Indonesia, how to create your own market segment, establish genuine brand equity & the power of perseverance.
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3 years ago
2 hours 14 minutes 11 seconds

Property Marketing Podcast
Amanda Stanaway
Today’s episode features Amanda Stanaway. Amanda is the Global workplace leader & principal at Woods Bagot. Amanda sits at the forefront of workplace design; currently working with a broad portfolio of corporate clients worldwide including NAB, CBA & Google. Her role encompasses strategy and interior design across the commercial, lifestyle and public sectors and this mix of skills and diversity of knowledge provides a unique, comprehensive and innovative approach to projects for her clients. Amanda has been instrumental in creating some of the most cutting edge workplaces in Australia – which have delivered real business advantage and positive change for the organisation. In this episode Amanda explains how to tell logical design stories utilising whole brain thinking strategy, how to live the brand and what the post covid workplace reality looks like.
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4 years ago
1 hour 18 minutes 19 seconds

Property Marketing Podcast
Andrei Dolnikov
Andrei founded BINYAN in his Sydney living room with the ambition to do nothing short of shape the future of architecture. After bartending at the Sydney Opera House while studying at the University of New South Wales, he spent his first professional years in the United States working as a designer and 3D technician at a range of architectural firms in Pittsburgh, Pennsylvania. It was during this stint that the part-time rabbi developed a yen for humanising architectural images. While helping a client create visuals for a local synagogue, rather than inserting eerie avatars, Andrei introduced lifelike details, which gave traditionally cold, flat drawings a real sense of how people would occupy the space and make it their own. This approach to architectural imaging would go on to define and differentiate Andrei’s aesthetic —as well as BINYAN’s. Returning to Australia, he completed his degree in interior architecture and struck out on his own, committed to a new kind of business, where ego takes a back seat to genuine collaboration. Andrei built BINYAN on seven pillars: ethical transparency, entrepreneurial experimentation, authentic relationships, lighthearted spirit, knowledge sharing, thought leadership, and humility. Today, BINYAN is a leading architectural 3D rendering and animation studio with an international portfolio full of industry standard-setters with offices in Sydney, Brisbane, Melbourne, New York, and London. Originally a Sydney boy, Andrei is now based in Melbourne with his wife, Miriam, and four children, moonlighting as a Rabbi when called upon, and once in a while zipping around Capri (pre & post covid) with Miriam on a yellow Vespa. In this episode Andrei shares his thoughts on channeling Mad Men’s Don Draper, the fine & mysterious art of CGI, and all things Kosher. Enjoy.
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4 years ago
1 hour 51 minutes 56 seconds

Property Marketing Podcast
Mat Steinwede
Today’s episode features Mat Steinwede. Ranking consistently as the number one agent in the McGrath Network, combined with leading one of the most successful sales teams in Australasia, Mat Steinwede is a highly sought-after property sales specialist and entrepreneur. With over 23 years’ experience dedicated solely to the real estate industry across the Central Coast of NSW, Mat has one of Australia’s best track records in property sales. Exposed to the underbelly of Kings Cross when he was young, Mat was left homeless. With just the clothes he was wearing he moved to the Central Coast to try to start a better life. After gaining a job in real estate, Mat literally walked the streets for years, day after day, asking each home owner if they would like to sell. Over time he turned his life around. By applying a positive mindset, hard work and the law of attraction, Mat has established himself as an industry leader, achieving some of the best results in Australia. Mat’s achievements have seen him recognised by global sales leaders and as a thought leader and emerge as an in-demand high-performance speaker. Besides being regarded as an expert on sales, business and improving your life through mastering your energy, Mat has helped thousands of people change their life and achieve what they want. In this episode Mat details his journey from one of Australia's most wanted criminals to one of Australia's most successful real estate agents, the benefits of connecting with your feminine side & the importance of realising your optimum capability.
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4 years ago
1 hour 13 minutes 26 seconds

Property Marketing Podcast
Nick Turner - Turner Design Studio
Nick Turner - Turner Design Studio - explores everything from packing a glock pistol in Iraq to what it takes to scale an architectural business to over 100 employees, what does good place making feel & look like, managing the complex issue of community consultation, exploring the notion of planning purity as opposed to planning efficiency and all things property marketing. Nicholas is the Principal and founder of Turner, one of Australia’s leading architectural practices employing around 100 permanent staff from 24 different countries. Within the practice, he leads the design of innovative mixed-use residential, public, workplace, industrial and hospitality projects that are both responsive and memorable, each with a strong identity that reflects a familial approach to repairing and enhancing the urban environment. Projects to date include locations as diverse as China, Indonesia, Nigeria, Iraq, Vietnam and Lebanon as well as locally in Sydney, Wolgan Valley, Melbourne, Tweed Heads, Bowral and a personal project of great significance in Kangaroo Valley - the design of which he literally bet his life on. Recently the practice has opened a new studio in London, offering direct access to opportunities within the UK and wider European markets. Nicholas is an accomplished speaker and presenter of ideas, providing clarity to the process of designing and delivering buildings, helping to steer a definitive course through the often-complex requirements of approvals and construction.
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4 years ago
1 hour 1 minute 39 seconds

Property Marketing Podcast
Nick Turner - Kangaroo Valley Fire Storm
Kangaroo Valley Fire Storm explores a personal design and building project Nick undertook in the beautiful Kangaroo Valley just a few hours south of Sydney. Now to say he put his life on the line to save this house - is no where near an understatement. He and a few of his mates and some local refugees battled and took refuge from the mega Currowan Fire and Nick’s story of preparing for, fighting and surviving this fire is nothing short of astonishing. It really does talk to Nick’s character and his detailed & thorough approach to everything he does not to mention his courage and self belief in his own design ingenuity - it’s a fascinating story and I strongly encourage you to take the time to listen to the whole thing as Nick is a great storyteller and he really does keep you on the edge of your seat throughout. Nicholas is the Principal and founder of Turner, one of Australia’s leading architectural practices employing around 100 permanent staff from 24 different countries. Within the practice, he leads the design of innovative mixed-use residential, public, workplace, industrial and hospitality projects that are both responsive and memorable, each with a strong identity that reflects a familial approach to repairing and enhancing the urban environment. Projects to date include locations as diverse as China, Indonesia, Nigeria, Iraq, Vietnam and Lebanon as well as locally in Sydney, Wolgan Valley, Melbourne, Tweed Heads, Bowral and a personal project of great significance in Kangaroo Valley - the design of which he literally bet his life on. Recently the practice has opened a new studio in London, offering direct access to opportunities within the UK and wider European markets. Nicholas is an accomplished speaker and presenter of ideas, providing clarity to the process of designing and delivering buildings, helping to steer a definitive course through the often-complex requirements of approvals and construction.
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4 years ago
59 minutes 6 seconds

Property Marketing Podcast
Andrew Hoyne
Today’s episode features Andrew Hoyne. Andrew is the Founding Principal of Hoyne - Australia’s largest place & property marketing agency, which he built from scratch 30 years ago. During that time Andy has helped major Australian & International developers, Councils & government to create highly recognisable landmarks across Australia, generating some of the country’s most memorable brand & marketing campaigns in the process. He's seen first hand how the power of effective placemaking can completely transform communities and is passionate in his belief that we can do more to create meaningful places. This led him to publish The Place Economy – a series of resource books that look at the social and economic impact of best-practice placemaking around the globe. At home Andy is lucky enough to have a loving wife and three beautiful daughters that keep him on his toes when he’s not on the front foot realising his purpose. In this episode Andy shares his vast wisdom on an array of different subjects including (but certainly not limited to) using genuine emotion as a catalyst for ingenious idea creation, creating more of absolutely everything and how to make good old fashioned Aussie gravy. Enjoy.
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4 years ago
1 hour 33 minutes 55 seconds

Property Marketing Podcast
The Property Marketing Podcast is an original podcast hosted by Anthony Denman, co-founder of Our Agency. In each episode Anthony talks to Australia’s most experienced property professionals, exploring their personal & professional stories whilst unearthing insights on how to create the most successful property brands possible.